---
title: "Red Lipstick — $261K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-lipstick"
last_updated: "2026-08-10T21:50:32.371Z"
locale: en
meta:
description: "Niche score 55/100 · $261K/yr market · 467K searches/yr. A deep review moat (36,522 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $261K/yr market · 467K searches/yr. A deep review moat (36,522 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red Lipstick — $261K/yr Amazon US Niche (2026) - Flapen"
---
# **red lipstick**
**Worth a look**
Shows low returns (0.9%), but a deep review moat (36,522 avg reviews) keeps it on the watch list.
Market size 48Growth 30Conversion 65Competition 77Returns 95Price range 56Avg price 31Brand share 42Review moat 7Quality gap 70
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.05–$32.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$261K**
$261K/yr · 467K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.70**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****36,522.02**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, red lipstick is a $261K/yr Amazon United States market (467K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red lipstick market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$243K–$291K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**220**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**16%**
- MAYBELLINE39% - wet n wild12% - REVLON11% - evpct10% - NYX PROFESSIONAL MAKEUP8% - MAC4% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 8.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/red-lipstick/trend)
## **Top red lipstick search terms**
- **red lipstick long lasting**58K/yr+27.9%6.5% conv. - **red matte lipstick**53K/yr-19.3%4.8% conv. - **red lipstick matte**37K/yr+3.8%5.2% conv. - **labial rojo**35K/yr+14.5%2.3% conv. - **matte red lipstick**33K/yr-3.9%4.4% conv. - **red lip**35K/yr-5.0%2.7% conv. - **bright red lipstick**25K/yr-6.8%7.0% conv. - **blue red lipstick**21K/yr-3.9%1.9% conv. - **mac red lipstick**24K/yr-9.7%2.9% conv. - **red lipstick for dance recital**6K/yr+445.8%14.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/red-lipstick/search-terms)
## **Top red lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$23K12%$31K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**4.4★2,121 rev](https://www.amazon.com/dp/B0FTT9WMD9) [2**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Exhilarator Ruby Red 1 Count Packaging May Vary**MAYBELLINE**$8.06**4.4★190,208 rev](https://www.amazon.com/dp/B08H4FSGDX) [3**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Rocky Road (Wine)**NYX PROFESSIONAL MAKEUP**$5.90**4.5★125,229 rev](https://www.amazon.com/dp/B0845HDTXF) [4**wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Hot Red**wet n wild**$1.49**4.3★64,471 rev](https://www.amazon.com/dp/B00YFQ3Q9W) [5**wet n wild Mega Last Matte Lip Color Semi Matte Hyaluronic Acid Infused Long Lasting Full Coverage for a Nourishing Pout Cruelty-Free & Vegan - Stoplight Red**wet n wild**$2.29**4.2★8,608 rev](https://www.amazon.com/dp/B082YPZ8QQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT9WMD9) [**Depuplum Red Lipstick Matte for Women Colorstay Long Lasting Lipsticks**Depuplum**$9.86**2,006 rev1y ago](https://www.amazon.com/dp/B0DH24BRT4) [**MAKI YIKA Red Lipstick for Women Color Stay Long Lasting Lipsticks**MAKI YIKA**$9.90**5,716 rev2y ago](https://www.amazon.com/dp/B0D6Z6MXHM) [**Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick**MAC**$24.03**393 rev2y ago](https://www.amazon.com/dp/B0D2Y7HVM6) [**evpct 1Pcs Ruby Brick Red Matte Liquid Lipstick Lip Gloss Glossy Set for Black Women 24 Hour Silky Velvet Lipstick labiales matte larga duracion mate 24 horas originales 08#**evpct**$6.38**167 rev2y ago](https://www.amazon.com/dp/B0CYSQS6PY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**4.4★**▲ 190%**](https://www.amazon.com/dp/B0FTT9WMD9) [**wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Hot Red**wet n wild**$1.49**4.3★**▲ 155%**](https://www.amazon.com/dp/B00YFQ3Q9W) [**Maybelline Color Sensational Ultimatte Matte Lipstick Non-Drying Intense Color Pigment More Scarlet Scarlet Red 1 Count**MAYBELLINE**$6.66**4.4★**▲ 138%**](https://www.amazon.com/dp/B08H3S94P5) [**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Dancer Brick Red 1 Count Packaging May Vary**MAYBELLINE**$8.87**4.4★**▲ 131%**](https://www.amazon.com/dp/B07GXNGT7T) [**Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick**MAC**$24.03**4.5★**▲ 85%**](https://www.amazon.com/dp/B0D2Y7HVM6)
**~~View all trending →~~**
## **What buyers say about red lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Great red color”*
**Durability**8%
*“Durable”*
**Quality-Overall**7%
*“Excellent brand of lipstick”*
**Soft Feel**6%
*“Nice and smooth”*
**Value For Money**5%
*“Worth the price”*
**Moist/Dry**4%
*“Very moisturizing”*
**Ease Of Application**2%
*“Applies smooth”*
**Color Fading/Discoloration**2%
*“stays the same color”*
**Texture/Consistency-Overall**2%
*“Creamy texture”*
**Smudge Resistance**1%
*“does not smear”*
### **What buyers complain about **
**Color**23%
*“Horrible color”*
**Moist/Dry**9%
*“Really dry”*
**Durability**8%
*“it falls off quickly”*
**Adhesion/Stickiness**5%
*“Doesnt stick on lips”*
**Quality-Overall**4%
*“its overpriced for its size and quality”*
**Advertised Vs Actual Product**4%
*“Wrong description”*
**Smudge Resistance**4%
*“Also not smudge resistant”*
**Value For Money**3%
*“Waste of money”*
**Ease Of Application**2%
*“the application is poor”*
**Ease Of Use**2%
*“Not easy to use”*
### **Top return reasons **
**Color**58%
**Advertised Vs Actual Product**11%
**Moist/Dry**5%
**Product Condition**4%
**Functionality-Overall**3%
**Stain Resistance**2%
**Quality-Overall**2%
**Adhesion/Stickiness**2%
**Durability**2%
**Value For Money**1%
## **Common questions**
- **Is red lipstick profitable to sell on Amazon United States?**
- The niche generates $261K/yr across 47 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the red lipstick niche?**
- 16 brands and 220 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in red lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.9%.
- **When does demand for red lipstick peak?**
- Demand peaks in Oct–Dec; the busiest month runs 8.6× the quietest.
- **What does it cost to enter the red lipstick niche?**
- Listings span $1.05–$32.68; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 36,522 reviews — the moat a new listing must climb.
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