---
title: "Red Lip Stain — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-lip-stain"
last_updated: "2026-08-06T17:11:18.927Z"
locale: en
meta:
description: "Niche score 53/100 · $109K/yr market · 176K searches/yr. A deep review moat (28,553 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $109K/yr market · 176K searches/yr. A deep review moat (28,553 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red Lip Stain — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **red lip stain**
**Worth a look**
Shows low returns (1.4%), but a deep review moat (28,553 avg reviews) keeps it on the watch list.
Market size 26Growth 30Conversion 64Competition 66Returns 87Price range 30Avg price 42Brand share 68Review moat 12Quality gap 85
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.06**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$1.05–$20.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$109K**
$109K/yr · 176K searches
**Review moat**
**Bad****28,553.12**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, red lip stain is a $109K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red lip stain market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$88K–$111K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**26%**
- MAYBELLINE16% - COVERGIRL16% - e.l.f.12% - NYX PROFESSIONAL MAKEUP11% - Sacheu10% - Wonderskin10%
## **Top red lip stain search terms**
- **red lip stain**128K/yr+6.8%5.5% conv. - **red lip tint**15K/yr-3.1%2.4% conv. - **lip stain red**8K/yr-12.1%5.3% conv. - **red lip stain long lasting**6K/yr+55.0%5.0% conv. - **red lipstain**6K/yr+10.1%4.6% conv. - **red lip stain peel off**7K/yr-36.4%2.5% conv. - **red lipstick stain**3K/yr+10.5%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/red-lip-stain/search-terms)
## **Top red lip stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.41**4.4★8,829 rev](https://www.amazon.com/dp/B0F3J7LLBR) [2**Covergirl Outlast Lipstain 30 Iconic Ruby Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz**COVERGIRL**$8.92**4.0★7,351 rev](https://www.amazon.com/dp/B0CLYP39K9) [3**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Exhilarator Ruby Red 1 Count Packaging May Vary**MAYBELLINE**$8.06**4.4★190,208 rev](https://www.amazon.com/dp/B08H4FSGDX) [4**evpct 3Pcs Ruby Bright Dark Deep Red Lip Stain Lipstick with Lip Liner Burgundy Red Matte Lip Liner and Liquid Lipstick Set for Women Long Lasting Waterproof 24 24 Hours Lip Sitck Paint**evpct**$10.00**3.9★3,937 rev](https://www.amazon.com/dp/B0B3N4563H) [5**Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (getREDy)**Sacheu**$12.88**4.0★22,018 rev](https://www.amazon.com/dp/B0D49YXHFR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE JuicePop Box Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Red Classic**LANEIGE**$20.89**801 rev5mo ago](https://www.amazon.com/dp/B0G7PKM8LF) [**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 420 Le Rouge Paris (Universal Red)**L'Oreal Paris**$11.40**1,259 rev8mo ago](https://www.amazon.com/dp/B0FXWWN5J8) [**Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish Vegan & Cruelty-Free (RED-Y OR NOT)**Sacheu**$10.56**376 rev10mo ago](https://www.amazon.com/dp/B0FQMWRY5Y) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.41**8,829 rev1y ago](https://www.amazon.com/dp/B0F3J7LLBR) [**MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Wild At Heart 1 Count**MAYBELLINE**$8.62**13,834 rev1y ago](https://www.amazon.com/dp/B0DHF3S3CS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Red-y Set Wet (Red)**NYX PROFESSIONAL MAKEUP**$10.88**4.3★**▲ 212%**](https://www.amazon.com/dp/B0DK7TPLPK) [**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Dancer Brick Red 1 Count Packaging May Vary**MAYBELLINE**$8.87**4.4★**▲ 202%**](https://www.amazon.com/dp/B07GXNGT7T) [**LANEIGE JuicePop Box Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Red Classic**LANEIGE**$20.89**4.1★**▲ 152%**](https://www.amazon.com/dp/B0G7PKM8LF) [**evpct 2Pcs Dark Oxblood Red Matte Lip Liner and Lipstick Combo Lip Gloss Stains Pencil Makeup Set Women Long Lasting 24 Hours Liquid Lipstick and Lip Liner Set labiales mate 24 horas originales**evpct**$7.53**4.0★**▲ 101%**](https://www.amazon.com/dp/B0BFVW8HZC) [**Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (getREDy)**Sacheu**$12.88**4.0★**▲ 26%**](https://www.amazon.com/dp/B0D49YXHFR)
**~~View all trending →~~**
## **What buyers say about red lip stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Bright colors”*
**Quality-Overall**7%
*“Excellent Product”*
**Durability**6%
*“Cute and durable”*
**Value For Money**5%
*“Worth the price”*
**Soft Feel**4%
*“Goes on smooth”*
**Moist/Dry**4%
*“It is hydrating”*
**Ease Of Application**4%
*“quick application”*
**Ease Of Use**3%
*“Easy to put on”*
**Stain Resistance**2%
*“Does not really stain”*
**Texture/Consistency-Overall**2%
*“Creamy texture”*
### **What buyers complain about **
**Color**18%
*“Too dark”*
**Durability**14%
*“it comes off too easily”*
**Moist/Dry**8%
*“doesn't moisturize”*
**Value For Money**5%
*“Kind of expensive”*
**Stain Resistance**5%
*“Although it leaves a stain”*
**Smell**4%
*“Chemical smell”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Functionality-Overall**3%
*“Dont work like its advertised”*
**Adhesion/Stickiness**2%
*“I experienced 0 stickiness”*
**Quality-Overall**2%
*“cheaper quality”*
### **Top return reasons **
**Color**43%
**Stain Resistance**18%
**Advertised Vs Actual Product**9%
**Moist/Dry**5%
**Functionality-Overall**5%
**Product Condition**3%
**Smell**2%
**Durability**2%
**Color Fading/Discoloration**2%
**Value For Money**2%
## **Common questions**
- **Is red lip stain profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 34 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the red lip stain niche?**
- 18 brands and 103 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in red lip stain?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.
- **What does it cost to enter the red lip stain niche?**
- Listings span $1.05–$20.89; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 28,553 reviews — the moat a new listing must climb.
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