---
title: "Red Lip Gloss — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-lip-gloss"
last_updated: "2026-08-11T01:44:36.070Z"
locale: en
meta:
description: "Niche score 36/100 · $71K/yr market · 159K searches/yr · $7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $71K/yr market · 159K searches/yr · $7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Lip Gloss — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **red lip gloss**
**Skip it**
A deep review moat (27,509 avg reviews) — this niche doesn't clear our bar today.
Market size 18Growth 20Conversion 64Competition 23Returns 95Price range 41Avg price 22Brand share 29Review moat 12Quality gap 45
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$2.12–$23.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$7.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$71K**
$71K/yr · 159K searches
**Review moat**
**Bad****27,508.76**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, red lip gloss is a $71K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red lip gloss market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$63K–$79K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**10%**
- e.l.f.36% - NYX PROFESSIONAL MAKEUP34% - L.A. COLORS9% - Summer Fridays6% - NICKA K NEW YORK3% - Rimmel2% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
7K5KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/red-lip-gloss/trend)
## **Top red lip gloss search terms**
- **red lip gloss**94K/yr-10.0%4.5% conv. - **red lip oil**12K/yr+3.7%1.7% conv. - **red lipgloss**14K/yr-6.9%3.4% conv. - **red gloss**7K/yr-1.9%2.2% conv. - **lip gloss red**8K/yr-29.0%4.2% conv. - **red lip gloss for women**6K/yr-11.5%4.4% conv. - **nyx rocky road**4K/yr-10.3%5.8% conv. - **nyx rocky road butter gloss**6K/yr-35.6%5.4% conv. - **nyx butter gloss rocky road**4K/yr-6.4%6.5% conv. - **elf red lip gloss**3K/yr-26.7%7.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/red-lip-gloss/search-terms)
## **Top red lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Rocky Road (Wine)**NYX PROFESSIONAL MAKEUP**$5.90**4.5★125,229 rev](https://www.amazon.com/dp/B0845HDTXF) [2**e.l.f. Lip Lacquer Hydrating Lip Gloss Non-Sticky Ultra-Shine with Vitamin A & E Vegan & Cruelty-Free Cherry Bomb**e.l.f.**$3.89**4.4★42,319 rev](https://www.amazon.com/dp/B0BSR91GW7) [3**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Red Delicious**e.l.f.**$8.67**4.6★29,517 rev](https://www.amazon.com/dp/B0CLRPWT11) [4**L.A. COLORS High Shine Lipgloss Dynamite CLG939**L.A. COLORS**$2.54**4.5★18,189 rev](https://www.amazon.com/dp/B015RPE16Q) [5**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Cherry (.5 Oz)**Summer Fridays**$23.96**4.7★10,168 rev](https://www.amazon.com/dp/B0BZQ9F7T3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.41**8,829 rev1y ago](https://www.amazon.com/dp/B0F3J7LLBR) [**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Wild Cherry**e.l.f.**$8.64**6,629 rev1y ago](https://www.amazon.com/dp/B0DZP952RV) [**LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips | Korean Skin Care Raspberry Jam**LANEIGE**$18.24**3,377 rev1y ago](https://www.amazon.com/dp/B0DT25QNR8) [**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Red Delicious**e.l.f.**$8.67**29,517 rev2y ago](https://www.amazon.com/dp/B0CLRPWT11) [**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Jam Session**e.l.f.**$8.71**29,517 rev2y ago](https://www.amazon.com/dp/B0CMJXGCFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NICKA K NEW YORK Lip Gel Hydrating Lightweight Glides on Effortlessly Non Sticky Finish Lip Gel Colors**NICKA K NEW YORK**$6.25**4.6★**▲ 150%**](https://www.amazon.com/dp/B087B8G8ZL) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Cherry (.5 Oz)**Summer Fridays**$23.96**4.7★**▲ 81%**](https://www.amazon.com/dp/B0BZQ9F7T3) [**L.A. COLORS High Shine Lipgloss Dynamite CLG939**L.A. COLORS**$2.54**4.5★**▲ 42%**](https://www.amazon.com/dp/B015RPE16Q) [**NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Vegan Tinted Formula Up to 12 HR Hydration - Newsfeed (Rose Nude)**NYX PROFESSIONAL MAKEUP**$8.14**4.5★**▲ 34%**](https://www.amazon.com/dp/B0BL8HXJMX) [**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Rocky Road (Wine)**NYX PROFESSIONAL MAKEUP**$5.90**4.5★**▲ 11%**](https://www.amazon.com/dp/B0845HDTXF)
**~~View all trending →~~**
## **What buyers say about red lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Color is nice”*
**Value For Money**8%
*“Worth Buying”*
**Quality-Overall**7%
*“Excellent Product”*
**Moist/Dry**7%
*“Really good hydration”*
**Soft Feel**5%
*“keeps your lips soft”*
**Ease Of Application**4%
*“quick application”*
**Smell**4%
*“Doesn't smell weird”*
**Durability**3%
*“Cute and durable”*
**Brightness/Shine/Glow**3%
*“Easy to use and great shine”*
**Texture/Consistency-Overall**2%
*“Creamy texture”*
### **What buyers complain about **
**Color**19%
*“It looks too dark”*
**Durability**8%
*“they break super easy”*
**Adhesion/Stickiness**6%
*“I experienced 0 stickiness”*
**Smell**5%
*“it just started to smell weird”*
**Moist/Dry**4%
*“Was very dry”*
**Stain Resistance**4%
*“it will stain”*
**Advertised Vs Actual Product**4%
*“this product is not as advertised -”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**2%
*“SUPER SMALL”*
**Quality-Overall**2%
*“Didint like the quality of the gloss”*
### **Top return reasons **
**Color**51%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**5%
**Product Condition**4%
**Smell**3%
**Moist/Dry**3%
**Leak-Proof**3%
**Functionality-Overall**3%
**Stain Resistance**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is red lip gloss profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 17 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the red lip gloss niche?**
- 11 brands and 98 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in red lip gloss?**
- Top complaints mined from reviews: Color, Durability, Adhesion/Stickiness. The return rate is 1.0%.
- **When does demand for red lip gloss peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the red lip gloss niche?**
- Listings span $2.12–$23.96; the average listing price is $7.91 (sweet spot $15–$100). The average incumbent carries 27,509 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)