---
title: "Products — red hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-hair-dye/products"
last_updated: "2026-08-10T21:03:38.674Z"
locale: en
meta:
  description: "Niche score 61/100 · $771K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $771K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — red hair dye - Flapen"
---

# **red hair dye**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 22Conversion 34Competition 83Returns 97Price range 63Avg price 63Brand share 76Review moat 18Quality gap 63

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$771K**

$771K/yr · 2.1M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.61**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.57–$32.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,374.92**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products