---
title: "Trend — red hair dye shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-hair-dye-shampoo/trend"
last_updated: "2026-08-10T20:15:36.151Z"
locale: en
meta:
  description: "Niche score 55/100 · $52K/yr market · 73K searches/yr · $23.09 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $52K/yr market · 73K searches/yr · $23.09 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — red hair dye shampoo - Flapen"
---

# **red hair dye shampoo**

**Worth a look**

Shows a sweet-spot price point ($23.09 avg), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 26Conversion 38Competition 65Returns 93Price range 86Avg price 95Brand share 80Review moat 22Quality gap 82

**Avg price**

**Incredible****$23.09**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$8.56–$67.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,057.84**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$52K**

$52K/yr · 73K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend