---
title: "Red Eyeliner — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-eyeliner"
last_updated: "2026-08-10T21:16:37.303Z"
locale: en
meta:
description: "Niche score 47/100 · $77K/yr market · 210K searches/yr · $6.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $77K/yr market · 210K searches/yr · $6.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Eyeliner — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **red eyeliner**
**Skip it**
Prices mostly outside the sweet spot ($1.15–$12.82) — this niche doesn't clear our bar today.
Market size 19Growth 42Conversion 66Competition 44Returns 93Price range 0Avg price 17Brand share 52Review moat 23Quality gap 78
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,828.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$77K**
$77K/yr · 210K searches
**Avg price**
**Bad****$6.22**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.15–$12.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, red eyeliner is a $77K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red eyeliner market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$93K–$124K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**20%**
- DekRion28% - COVERGIRL16% - NYX PROFESSIONAL MAKEUP13% - evpct9% - ColourPop8% - REVLON7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/red-eyeliner/trend)
## **Top red eyeliner search terms**
- **red eyeliner**160K/yr+15.3%6.0% conv. - **red eyeliner pencil**24K/yr+2.4%5.0% conv. - **red eye liner**9K/yr+10.9%5.3% conv. - **eyeliner red**4K/yr+3.1%5.1% conv. - **red waterline eyeliner**3K/yr+21.7%5.3% conv. - **red eye pencil**3K/yr+20.1%5.4% conv. - **nyx red eyeliner**3K/yr+28.5%7.1% conv. - **red pencil eyeliner**4K/yr+4.8%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/red-eyeliner/search-terms)
## **Top red eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DekRion Eyeliner Pencil Waterproof Eyeliner Long-lasting Dark-red Eye Liner High-Pigmented Colorful Eyeliners Easy To Use Eye Liner Pen for Women Dark-red**DekRion**$6.05**4.4★440 rev](https://www.amazon.com/dp/B0CZ9LMPVD) [2**COVERGIRL x STRANGER THINGS UpsEYE Down Kohl Eyeliner - 140 Fireball Him!**COVERGIRL**$6.37**4.0★219 rev](https://www.amazon.com/dp/B0F5BVR8MF) [3**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 05 Robotic Red (Matte Red)**NYX PROFESSIONAL MAKEUP**$12.82**4.2★960 rev](https://www.amazon.com/dp/B0FZC6634P) [4**ColourPop Crme Gel Waterproof Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Joy Ride (0.01 oz)**ColourPop**$7.82**4.4★1,595 rev](https://www.amazon.com/dp/B0DV97CQ9S) [5**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 211 Cherry 0.01 oz**REVLON**$8.26**4.5★51,636 rev](https://www.amazon.com/dp/B0F6VVSTX3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 05 Robotic Red (Matte Red)**NYX PROFESSIONAL MAKEUP**$12.82**960 rev7mo ago](https://www.amazon.com/dp/B0FZC6634P) [**Colored Liquid Eyeliner Pen Red Waterproof Waterline Matte Eye Liner Pencil High Pigmented Long Lasting Quick Drying Bright Colorful Eyeliner Pen for Women Valentines Day Eye Makeup Gifts-10**Lestpola**$6.89**42 rev10mo ago](https://www.amazon.com/dp/B0FNR74L3J) [**COVERGIRL x STRANGER THINGS UpsEYE Down Kohl Eyeliner - 140 Fireball Him!**COVERGIRL**$6.37**219 rev10mo ago](https://www.amazon.com/dp/B0F5BVR8MF) [**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Ruby**e.l.f.**$5.74**34,544 rev11mo ago](https://www.amazon.com/dp/B0F2XDT4JH) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Berry Necessary**e.l.f.**$3.83**3,865 rev1y ago](https://www.amazon.com/dp/B0F2X4C8KH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**evpct Red Winged Eyeliners Stamp 4 in 1 Stars Flowers Hearts Moon Face Makeup Stamp Set Eye Liners for Women Red Liquid Eyeliner Long Lasting Waterproof Colorful Set Colorful Eye Wingliner Shapes**evpct**$8.97**4.2★**▲ 340%**](https://www.amazon.com/dp/B0F61X3FJ6) [**Colored Liquid Eyeliner Pen Red Waterproof Waterline Matte Eye Liner Pencil High Pigmented Long Lasting Quick Drying Bright Colorful Eyeliner Pen for Women Valentines Day Eye Makeup Gifts-10**Lestpola**$6.89**4.2★**▲ 141%**](https://www.amazon.com/dp/B0FNR74L3J) [**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 05 Robotic Red (Matte Red)**NYX PROFESSIONAL MAKEUP**$12.82**4.2★**▲ 121%**](https://www.amazon.com/dp/B0FZC6634P) [**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Ruby**e.l.f.**$5.74**4.4★**▲ 102%**](https://www.amazon.com/dp/B0F2XDT4JH) [**ONarisae eye liner pencils no budge retractable eyeliner Sharpenable Multi-Use Longwear eyeliner pen Shimmer Red**ONarisae**$5.89**4.2★**▲ 86%**](https://www.amazon.com/dp/B0CQCJC3GP)
**~~View all trending →~~**
## **What buyers say about red eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Nice red shade”*
**Quality-Overall**8%
*“Good quality”*
**Soft Feel**7%
*“smooth and creamy”*
**Durability**6%
*“doesn't break the bank”*
**Eyeliner Quality**6%
*“Good eyeliner”*
**Smudge Resistance**4%
*“Doesn't smear”*
**Value For Money**4%
*“Worth the money definetly”*
**Ease Of Application**3%
*“easy application”*
**Efficiency**2%
*“It works well”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Color**14%
*“not red”*
**Durability**10%
*“Broke Right Away”*
**Smudge Resistance**7%
*“Not smudge proof”*
**Water Resistance**4%
*“not waterproof”*
**Ease Of Use**4%
*“It comes off very easily”*
**Moist/Dry**3%
*“Wipes off like it never dried”*
**Quality-Overall**3%
*“Cheap quality”*
**Ease Of Application**3%
*“I took off a star because the applicator tip was so narrow that it easily broke off multiple times”*
**Allergies**3%
*“Allergic Reaction”*
**Thickness**2%
*“Do not use thick layers”*
### **Top return reasons **
**Color**39%
**Eyeliner Quality**30%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Durability**2%
**Water Resistance**2%
**Product Condition**2%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is red eyeliner profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the red eyeliner niche?**
- 10 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in red eyeliner?**
- Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 1.1%.
- **When does demand for red eyeliner peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the red eyeliner niche?**
- Listings span $1.15–$12.82; the average listing price is $6.22 (sweet spot $15–$100). The average incumbent carries 7,828 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)