---
title: "Red Blush — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-blush"
last_updated: "2026-08-10T23:04:17.059Z"
locale: en
meta:
description: "Niche score 51/100 · $77K/yr market · 240K searches/yr · $11.87 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $77K/yr market · 240K searches/yr · $11.87 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red Blush — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **red blush**
**Worth a look**
Shows low returns (1.0%), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 26Conversion 34Competition 81Returns 94Price range 69Avg price 49Brand share 71Review moat 25Quality gap 52
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.31–$41.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.87**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,462.7**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$77K**
$77K/yr · 240K searches
According to Flapen's Amazon United States niche tracking, red blush is a $77K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red blush market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$71K–$95K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**62%**
Top 20: 96%
**Top-5 click share**
**34%**
Top 20: 80%
**Open market**
**33%**
- NYX PROFESSIONAL MAKEUP20% - COVERGIRL15% - e.l.f.13% - Revolution Beauty London8% - BEFIVECOK6% - MAYBELLINE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +0.4% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/red-blush/trend)
## **Top red blush search terms**
- **red blush**154K/yr-0.8%2.6% conv. - **red powder blush**16K/yr+0.0%2.2% conv. - **red blush powder**15K/yr+8.4%2.9% conv. - **red liquid blush**12K/yr+28.3%2.4% conv. - **red cream blush**13K/yr-1.1%2.9% conv. - **blush red**8K/yr+3.4%2.9% conv. - **red blush cream**5K/yr-6.2%3.5% conv. - **red blush liquid**3K/yr+2.7%3.1% conv. - **cherry blush**4K/yr+0.1%1.4% conv. - **red blush for cheeks**8K/yr-52.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/red-blush/search-terms)
## **Top red blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - Back And Butta**NYX PROFESSIONAL MAKEUP**$9.73**4.6★12,326 rev](https://www.amazon.com/dp/B0CZ5HV1LB) [2**NYX Professional Makeup Buttermelt Blush- Face Makeup BUTTERMELT BLUSH 12H WEAR HIGH PIGMENT POWDER BLUSH BUTTA CHERRY POP BUTTA CHERRY POP 0.17 oz**NYX PROFESSIONAL MAKEUP**$10.82**4.6★12,326 rev](https://www.amazon.com/dp/B0GTVMHZG3) [3**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 225 Candied Strawberry (Bright Red)**COVERGIRL**$9.87**4.1★1,859 rev](https://www.amazon.com/dp/B0FN4W6ZBZ) [4**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Berry Well**e.l.f.**$7.47**4.6★14,857 rev](https://www.amazon.com/dp/B004IQNH9S) [5**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.42**4.4★8,608 rev](https://www.amazon.com/dp/B0F3J7LLBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX Professional Makeup Buttermelt Blush- Face Makeup BUTTERMELT BLUSH 12H WEAR HIGH PIGMENT POWDER BLUSH BUTTA CHERRY POP BUTTA CHERRY POP 0.17 oz**NYX PROFESSIONAL MAKEUP**$10.82**12,326 rev2mo ago](https://www.amazon.com/dp/B0GTVMHZG3) [**NYX PROFESSIONAL MAKEUP Saucy Sisters Fat Cheeks Blush Juicy Liquid Blush For A Radiant Pop of Color The Simpsons Collaboration Vegan & Cruelty-Free - Snarky Scarlet (Ruby Red)**NYX PROFESSIONAL MAKEUP**$9.35**9 rev3mo ago](https://www.amazon.com/dp/B0GFW7S6DY) [**Revolution Blush Icon Palette Cream Matte & Shimmer Bronzer Trio Hyaluronic Acid Infused High Pigment Vegan & Cruelty-Free Rebellious Red 0.09 oz**Revolution Beauty London**$10.50**8 rev5mo ago](https://www.amazon.com/dp/B0GJ6W9Z6B) [**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Divine Crimson 1 Count**MAYBELLINE**$7.64**764 rev6mo ago](https://www.amazon.com/dp/B0FSSSSCML) [**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Ethereal Rouge 1 Count**MAYBELLINE**$7.57**764 rev6mo ago](https://www.amazon.com/dp/B0FSSZWYYQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Professional Makeup Buttermelt Blush- Face Makeup BUTTERMELT BLUSH 12H WEAR HIGH PIGMENT POWDER BLUSH BUTTA CHERRY POP BUTTA CHERRY POP 0.17 oz**NYX PROFESSIONAL MAKEUP**$10.82**4.6★**▲ 312%**](https://www.amazon.com/dp/B0GTVMHZG3) [**NYX PROFESSIONAL MAKEUP Saucy Sisters Fat Cheeks Blush Juicy Liquid Blush For A Radiant Pop of Color The Simpsons Collaboration Vegan & Cruelty-Free - Snarky Scarlet (Ruby Red)**NYX PROFESSIONAL MAKEUP**$9.35**4.3★**▲ 307%**](https://www.amazon.com/dp/B0GFW7S6DY) [**Revolution Blush Icon Palette Cream Matte & Shimmer Bronzer Trio Hyaluronic Acid Infused High Pigment Vegan & Cruelty-Free Rebellious Red 0.09 oz**Revolution Beauty London**$10.50**5.0★**▲ 234%**](https://www.amazon.com/dp/B0GJ6W9Z6B) [**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Divine Crimson 1 Count**MAYBELLINE**$7.64**4.6★**▲ 223%**](https://www.amazon.com/dp/B0FSSSSCML) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 225 Candied Strawberry (Bright Red)**COVERGIRL**$9.87**4.1★**▲ 114%**](https://www.amazon.com/dp/B0FN4W6ZBZ)
**~~View all trending →~~**
## **What buyers say about red blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Amazing color”*
**Value For Money**7%
*“Excellent value”*
**Quality-Overall**6%
*“Excellent Product”*
**Durability**6%
*“stays all day”*
**Suitability Combination Skin**5%
*“buttery texture that blends effortlessly into the skin”*
**Soft Feel**5%
*“They are soft”*
**Ease Of Application**4%
*“Apply Sparingly”*
**Texture/Consistency-Overall**3%
*“Great texture”*
**Ease Of Use**2%
*“Easy to put on”*
**Brightness/Shine/Glow**2%
*“it's shine beautiful”*
### **What buyers complain about **
**Color**18%
*“wrong color”*
**Durability**9%
*“I guess it easily breaks”*
**Moist/Dry**8%
*“It is NOT moisturizing”*
**Smell**5%
*“Weird smell”*
**Stain Resistance**3%
*“that tiny dot like immediately stained in that spot”*
**Value For Money**2%
*“Waste of money”*
**Suitability Combination Skin**2%
*“not good for DARKSKIN GIRLIES”*
**Allergies**2%
*“Not good my skin”*
**Brightness/Shine/Glow**2%
*“it also is not as sparkly as I thought it would be”*
**Dilute/Watery**2%
*“Too watery”*
### **Top return reasons **
**Color**63%
**Advertised Vs Actual Product**9%
**Brightness/Shine/Glow**3%
**Product Condition**3%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Defective Material/Parts**2%
**Moist/Dry**1%
**Quality-Overall**1%
**Stain Resistance**1%
## **Common questions**
- **Is red blush profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 46 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the red blush niche?**
- 27 brands and 92 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in red blush?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.
- **When does demand for red blush peak?**
- Demand peaks in Oct; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the red blush niche?**
- Listings span $3.31–$41.59; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 4,463 reviews — the moat a new listing must climb.
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