---
title: "Razors for Women — $25.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razors-for-women"
last_updated: "2026-08-11T01:04:06.178Z"
locale: en
meta:
description: "Niche score 56/100 · $25.9M/yr market · 14.2M searches/yr · $13.14 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $25.9M/yr market · 14.2M searches/yr · $13.14 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Razors for Women — $25.9M/yr Amazon US Niche (2026) - Flapen"
---
# **razors for women**
**Launch it**
A $25.9M/yr market growing +14.0% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 43Conversion 96Competition 48Returns 99Price range 41Avg price 60Brand share 0Review moat 15Quality gap 24
**Market size**
**Incredible****$25.9M**
$25.9M/yr · 14.2M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.14**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$2.93–$23.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****21,701.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razors for women is a $25.9M/yr Amazon United States market (14.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **razors for women market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$13.1M–$13.1M**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**0%**
- Gillette Venus66% - BIC13% - Amazon Basics9% - Billie7% - Gillette6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.
450K350KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/razors-for-women/trend)
## **Top razors for women search terms**
- **razors for women**4.0M/yr+13.5%10.6% conv. - **razor**2.2M/yr+19.1%5.3% conv. - **razors**1.8M/yr+16.1%7.4% conv. - **womens razors**794K/yr+17.7%9.4% conv. - **womens razors for shaving**657K/yr+28.0%9.9% conv. - **venus razors for women**670K/yr+12.2%12.0% conv. - **razer**837K/yr-4.3%0.7% conv. - **venus razor**404K/yr+23.0%10.5% conv. - **womens razor**403K/yr+25.1%8.4% conv. - **shaving razor**377K/yr+3.4%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/razors-for-women/search-terms)
## **Top razors for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2.6M20%$5.2M30%$7.8M40%$10.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Venus Sensitive Womens Disposable Razors - Single Package of 3 Razors**Gillette Venus**$6.80**4.7★33,396 rev](https://www.amazon.com/dp/B0039LMTAQ) [2**Gillette Venus ComfortGlide White Tea Womens Razor 1 Handle + 4 Blade Refills**Gillette Venus**$15.73**4.6★21,093 rev](https://www.amazon.com/dp/B07N6W7RPC) [3**Amazon Basics 5-Blade Razor Handle for Women Includes 12 Cartridges and Shower Hanger 14 Piece Set Blue**Amazon Basics**$17.53**4.4★41,294 rev](https://www.amazon.com/dp/B07CYN88NJ) [4**Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder**Gillette Venus**$21.60**4.7★11,242 rev](https://www.amazon.com/dp/B07MRV34KK) [5**Gillette Venus Razor for Women Extra Smooth Contour Includes 1 Reusable Razor Handle + 4 Count 5-Bladed Razor Refills with Flexiball Pivoting Handle and Shower Holder**Gillette Venus**$22.99**4.7★9,821 rev](https://www.amazon.com/dp/B07MRV5H7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Billie Razors for Women Shave Kit Womens Razor + 2 x 5-Blade Razor Refills + Magnetic Holder Sunburst**Billie**$9.91**2,744 rev2y ago](https://www.amazon.com/dp/B0CQ2YRH79) [**Billie Razors for Women Shave Kit Womens Razor + 4 x 5-Blade Razor Refills + Magnetic Holder Cool Blue**Billie**$14.81**9,080 rev3y ago](https://www.amazon.com/dp/B0BQP3D6DW) [**Gillette Venus Smooth Womens Razor Handle + 6 Refills with Soft-Grip Gel Handle**Gillette Venus**$18.02**4,276 rev4y ago](https://www.amazon.com/dp/B09PLPZ9KK) [**Gillette Venus Extra Smooth Sensitive Razor for Women Includes 1 Reusable Razor Handle + 2 Refills for Sensitive Skin with Metal Handle and Shower Holder**Gillette Venus**$14.74**977 rev5y ago](https://www.amazon.com/dp/B08SDF17VP) [**BIC Silky Touch Womens Disposable 2-Blade Razors Travel Covers College Dorm Room Essential Toiletry Bag and Shower Caddy Staple 18-Pack**BIC**$4.98**27,506 rev6y ago](https://www.amazon.com/dp/B07YCXD8YY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder**Gillette Venus**$21.60**4.7★**▲ 55%**](https://www.amazon.com/dp/B07MRV34KK) [**Gillette Venus Razor for Women Extra Smooth Contour Includes 1 Reusable Razor Handle + 4 Count 5-Bladed Razor Refills with Flexiball Pivoting Handle and Shower Holder**Gillette Venus**$22.99**4.7★**▲ 55%**](https://www.amazon.com/dp/B07MRV5H7S) [**Billie Razors for Women Shave Kit Womens Razor + 2 x 5-Blade Razor Refills + Magnetic Holder Sunburst**Billie**$9.91**4.6★**▲ 47%**](https://www.amazon.com/dp/B0CQ2YRH79) [**Gillette ProGlide Shield Mens Razor 5-Blade Razor with Precision Trimmer 1 Handle and 4 Refills**Gillette**$23.39**4.7★**▲ 40%**](https://www.amazon.com/dp/B072M5FFZ5) [**Billie Razors for Women Shave Kit Womens Razor + 4 x 5-Blade Razor Refills + Magnetic Holder Cool Blue**Billie**$14.81**4.5★**▲ 40%**](https://www.amazon.com/dp/B0BQP3D6DW)
**~~View all trending →~~**
## **What buyers say about razors for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“they are affordable”*
**Quality-Overall**18%
*“Blades are good quality”*
**Soft Feel**12%
*“Leaves skin soft”*
**Ease Of Use**5%
*“easy to hold”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**4%
*“the materials are durable”*
**Efficiency**3%
*“Works well for kitty cats”*
**Allergies**3%
*“no irritation”*
**Cutting/Trimming**3%
*“Great shave”*
**Color**2%
*“Cute color”*
### **What buyers complain about **
**Quality-Overall**19%
*“missing quality”*
**Durability**8%
*“Not as durable”*
**Value For Money**8%
*“expensive”*
**Functionality-Overall**5%
*“didnt work well”*
**Allergies**4%
*“gives me horrible rash”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
**Ease Of Use**3%
*“Not user friendly”*
**Add-Ons/Attachments**3%
*“doesnt really stay attached”*
**Size-Overall**3%
*“To small”*
**Damage/Burn Hair**2%
*“Pulls hair and causes razor burn”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Functionality-Overall**11%
**Value For Money**10%
**Size-Overall**10%
**Quality-Overall**8%
**Defective Material/Parts**7%
**Product Condition**6%
**Damage/Burn Hair**4%
**Add-Ons/Attachments**2%
**Comfort-Overall**2%
## **Common questions**
- **Is razors for women profitable to sell on Amazon United States?**
- The niche generates $25.9M/yr across 21 tracked products. 90-day search growth is +14.0%. Flapen's verdict: Launch it (56/100).
- **How competitive is the razors for women niche?**
- 5 brands and 95 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in razors for women?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for razors for women peak?**
- Demand peaks in Jul; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the razors for women niche?**
- Listings span $2.93–$23.39; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 21,701 reviews — the moat a new listing must climb.
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