---
title: "Search terms — razors for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razors-for-men/search-terms"
last_updated: "2026-08-10T21:08:51.374Z"
locale: en
meta:
  description: "Niche score 64/100 · $20.3M/yr market · 8.1M searches/yr · $19.48 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $20.3M/yr market · 8.1M searches/yr · $19.48 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — razors for men - Flapen"
---

# **razors for men**

**Launch it**

A $20.3M/yr market growing +1.9% this quarter with returns at 0.5% — clears our launch bar.

Market size 100Growth 27Conversion 96Competition 76Returns 98Price range 73Avg price 86Brand share 16Review moat 18Quality gap 33

**Market size**

**Incredible****$20.3M**

$20.3M/yr · 8.1M searches

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.48**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$6.32–$38.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****16,089.57**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms