---
title: "Razors for Men — $20.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razors-for-men"
last_updated: "2026-08-10T20:12:06.157Z"
locale: en
meta:
description: "Niche score 64/100 · $20.3M/yr market · 8.1M searches/yr · $19.48 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $20.3M/yr market · 8.1M searches/yr · $19.48 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Razors for Men — $20.3M/yr Amazon US Niche (2026) - Flapen"
---
# **razors for men**
**Launch it**
A $20.3M/yr market growing +1.9% this quarter with returns at 0.5% — clears our launch bar.
Market size 100Growth 27Conversion 96Competition 76Returns 98Price range 73Avg price 86Brand share 16Review moat 18Quality gap 33
**Market size**
**Incredible****$20.3M**
$20.3M/yr · 8.1M searches
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.48**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$6.32–$38.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,089.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razors for men is a $20.3M/yr Amazon United States market (8.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 64/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **razors for men market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$15.6M–$19.5M**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 74%
**Open market**
**4%**
- Gillette63% - Amazon Basics13% - BIC7% - Harry's6% - Schick5% - Comfycheer2% - Open — no brand owns it (6 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
300K200KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/razors-for-men/trend)
## **Top razors for men search terms**
- **razors for men**3.0M/yr+0.7%11.1% conv. - **mens razors for shaving**690K/yr+4.1%11.6% conv. - **razor blades refills**326K/yr+48.8%7.0% conv. - **mens razors**606K/yr+0.5%11.1% conv. - **gillette razor**356K/yr+104.0%8.7% conv. - **gillette razors for men**807K/yr-32.0%11.5% conv. - **mens razor**375K/yr+7.3%9.7% conv. - **gillette**310K/yr+6.5%4.0% conv. - **razor blades for men**414K/yr-37.5%8.2% conv. - **men razor**197K/yr-11.0%6.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/razors-for-men/search-terms)
## **Top razors for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$608K6%$1.2M9%$1.8M12%$2.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Sensor3 Sensitive Mens Disposable Razor 4 Razors**Gillette**$6.78**4.6★21,256 rev](https://www.amazon.com/dp/B0001LQGPG) [2**Amazon Basics 5-Blade MotionSphere Mens Razor with Dual Lubrication Vitamin E Precision Trimmer 1 Handle & 16 Cartridges Black**Amazon Basics**$19.98**4.3★61,122 rev](https://www.amazon.com/dp/B07CZCQ481) [3**Gillette Fusion5 Razors for Men 1 Razor 4 Blade Refills Lubrastrip for a More Comfortable Shave**Gillette**$20.48**4.7★42,057 rev](https://www.amazon.com/dp/B07DZYGDS3) [4**Gillette ProGlide Shield Mens Razor 5-Blade Razor with Precision Trimmer 1 Handle and 4 Refills**Gillette**$23.39**4.7★13,813 rev](https://www.amazon.com/dp/B072M5FFZ5) [5**Gillette Sensor3 Sensitive Mens Disposable Shaving Razors 12 Count**Gillette**$14.56**4.6★21,256 rev](https://www.amazon.com/dp/B0BHL7D2WT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Fusion5 Razor for Men 5-Blade 1 Razor Handle 3 Blade Refills**Gillette**$18.22**156 rev2mo ago](https://www.amazon.com/dp/B0GR5Z53SG) [**Gillette Mach3 Turbo Razors for Men 1 Handle 4 Blade Refills**Gillette**$16.89**156 rev2mo ago](https://www.amazon.com/dp/B0GR635R16) [**Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count**Gillette**$34.23**1,072 rev9mo ago](https://www.amazon.com/dp/B0FM8QQGQG) [**Comfycheer 20 count Disposable Razors Blades for Men3-Blade RazorsBulk Stainless Steel Shavers with Lubricating Strip for Shaving Sensitive Skin**Comfycheer**$9.70**567 rev9mo ago](https://www.amazon.com/dp/B0FRXH9CR4) [**Harrys Original Shaving Kit for Men - Razor Handle 15 Razor Blade Refills and Travel Blade Cover - German Engineered - Orange**Harry's**$28.23**2,383 rev1y ago](https://www.amazon.com/dp/B0DT7M16D1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Fusion5 Razor for Men 5-Blade 1 Razor Handle 3 Blade Refills**Gillette**$18.22**4.6★**▲ 351%**](https://www.amazon.com/dp/B0GR5Z53SG) [**Gillette Mach3 Turbo Razors for Men 1 Handle 4 Blade Refills**Gillette**$16.89**4.5★**▲ 350%**](https://www.amazon.com/dp/B0GR635R16) [**Comfycheer 20 count Disposable Razors Blades for Men3-Blade RazorsBulk Stainless Steel Shavers with Lubricating Strip for Shaving Sensitive Skin**Comfycheer**$9.70**3.8★**▲ 164%**](https://www.amazon.com/dp/B0FRXH9CR4) [**BIC Flex 4 Mens Refillable 4-Blade Razors with 1 Handle and 4 Cartridges Pivoting Head and Lubricating Strip for Fathers Day**BIC**$6.54**4.5★**▲ 124%**](https://www.amazon.com/dp/B007BF7ELA) [**Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count**Gillette**$34.23**4.7★**▲ 95%**](https://www.amazon.com/dp/B0FM8QQGQG)
**~~View all trending →~~**
## **What buyers say about razors for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“affordable price”*
**Quality-Overall**22%
*“Amazing quality”*
**Durability**7%
*“This is a very durable brand”*
**Advertised Vs Actual Product**6%
*“As described”*
**Soft Feel**6%
*“Smooth and easy”*
**Ease Of Use**5%
*“Easy to handle”*
**Efficiency**3%
*“Item works well”*
**Comfort-Overall**2%
*“Extremely comfortable”*
**Allergies**2%
*“No Irritation”*
**Size-Overall**1%
*“fits perfectly to the selected size”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheap quality”*
**Value For Money**12%
*“expensive”*
**Durability**10%
*“Breaks easily”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Allergies**3%
*“irritating the skin”*
**Functionality-Overall**3%
*“Does not work well”*
**Charging**3%
*“it wont charge”*
**Ease Of Use**2%
*“Impossible to change blades”*
**Hard Feel**2%
*“Too rough”*
**Size-Overall**2%
*“doesn't fit”*
### **Top return reasons **
**Size-Overall**18%
**Functionality-Overall**15%
**Advertised Vs Actual Product**13%
**Defective Material/Parts**8%
**Value For Money**7%
**Quality-Overall**5%
**Product Condition**4%
**Charging**4%
**Compatibility-Overall**3%
**Damage/Burn Hair**3%
## **Common questions**
- **Is razors for men profitable to sell on Amazon United States?**
- The niche generates $20.3M/yr across 51 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Launch it (64/100).
- **How competitive is the razors for men niche?**
- 12 brands and 117 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in razors for men?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.5%.
- **When does demand for razors for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the razors for men niche?**
- Listings span $6.32–$38.85; the average listing price is $19.48 (sweet spot $15–$100). The average incumbent carries 16,090 reviews — the moat a new listing must climb.
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