---
title: "Products — razors 5 blade - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razors-5-blade/products"
last_updated: "2026-08-11T00:21:25.392Z"
locale: en
meta:
  description: "Niche score 58/100 · $978K/yr market · 530K searches/yr · $13.46 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $978K/yr market · 530K searches/yr · $13.46 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — razors 5 blade - Flapen"
---

# **razors 5 blade**

**Launch it**

A $978K/yr market growing +15.5% this quarter with returns at 0.3% — clears our launch bar.

Market size 77Growth 44Conversion 96Competition 58Returns 98Price range 63Avg price 62Brand share 3Review moat 20Quality gap 45

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$978K**

$978K/yr · 530K searches

**Price range**

**Good****$4.77–$32.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.46**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+15.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,015.18**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Products