---
title: "Razors 5 Blade — $978K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razors-5-blade"
last_updated: "2026-08-10T22:16:59.736Z"
locale: en
meta:
description: "Niche score 58/100 · $978K/yr market · 530K searches/yr · $13.46 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $978K/yr market · 530K searches/yr · $13.46 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Razors 5 Blade — $978K/yr Amazon US Niche (2026) - Flapen"
---
# **razors 5 blade**
**Launch it**
A $978K/yr market growing +15.5% this quarter with returns at 0.3% — clears our launch bar.
Market size 77Growth 44Conversion 96Competition 58Returns 98Price range 63Avg price 62Brand share 3Review moat 20Quality gap 45
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$978K**
$978K/yr · 530K searches
**Price range**
**Good****$4.77–$32.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.46**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+15.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,015.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razors 5 blade is a $978K/yr Amazon United States market (530K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Mar–Jul–Oct. Verdict: Launch it — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **razors 5 blade market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$808K–$1.1M**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**1%**
- Amazon Basics64% - Schick19% - BIC11% - Schick Hydro Silk3% - MoHern1% - Gillette Venus1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Jul, Oct · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/razors-5-blade/trend)
## **Top razors 5 blade search terms**
- **razors 5 blade**74K/yr+35.2%8.8% conv. - **schick hydro 5**63K/yr+4.0%10.8% conv. - **schick hydro**55K/yr+24.0%8.5% conv. - **amazon basics razor**44K/yr+33.6%11.7% conv. - **amazon razor blades refill**47K/yr-5.0%18.1% conv. - **amazon razor**37K/yr+42.1%14.3% conv. - **bic flex 5**28K/yr-15.6%10.6% conv. - **amazon basics razor refill**26K/yr-11.2%16.0% conv. - **amazon razors**19K/yr+22.9%11.3% conv. - **razor 5 blade**17K/yr+16.7%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/razors-5-blade/search-terms)
## **Top razors 5 blade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$39K8%$78K12%$117K16%$156K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 5-Blade MotionSphere Mens Razor with Dual Lubrication Vitamin E Precision Trimmer 1 Handle & 16 Cartridges Black**Amazon Basics**$19.98**4.3★61,122 rev](https://www.amazon.com/dp/B07CZCQ481) [2**Amazon Basics 5-Blade Razor Handle for Women Includes 12 Cartridges and Shower Hanger 14 Piece Set Blue**Amazon Basics**$17.53**4.4★41,294 rev](https://www.amazon.com/dp/B07CYN88NJ) [3**Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)**Amazon Basics**$10.54**4.4★41,294 rev](https://www.amazon.com/dp/B07BC8NBH4) [4**Amazon Basics 5-Blade Razor Refills for Men with Dual Lubrication Hypoallergenic Clean Shave Precision Beard Trimmer 12-Pack (Fits Amazon Basics Razor Handles only)**Amazon Basics**$15.97**4.6★10,024 rev](https://www.amazon.com/dp/B07MK1N7P6) [5**Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills**Schick**$9.75**4.6★3,135 rev](https://www.amazon.com/dp/B0CQ9Q5C82)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready**BIC**$17.96**14,839 rev1y ago](https://www.amazon.com/dp/B0DQYQGYQX) [**Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills**Schick**$9.75**3,135 rev2y ago](https://www.amazon.com/dp/B0CQ9Q5C82) [**Razors for Women Sensitive Skin 6 Blades Womens razors for Shaving including 1 Travel Razor for Women with 12 Blade Refills**MoHern**$9.96**1,977 rev3y ago](https://www.amazon.com/dp/B0C64N1BZ6) [**Amazon Basics 5-Blade MotionSphere Razor for Men with Dual Lubrication and Precision Beard Trimmer Handle & 2 Cartridges (Cartridges fit Amazon Basics Razor Handles only) (Previously Solimo)**Amazon Basics**$7.00**10,365 rev3y ago](https://www.amazon.com/dp/B07MXXR5P6) [**Amazon Basics Womens 5-Blade Razor Refills for Smooth Close Comfortable Shave Moisturizing Fits Venus Handles 6 Cartridges**Amazon Basics**$9.26**3,436 rev4y ago](https://www.amazon.com/dp/B08RP9FHLT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIC Soleil 5 Sensitive Womens Disposable Razors With 360 Degree Moisture Strips For Enhanced Glide Shaving Razors With 5 Blades 2 Count**BIC**$6.20**4.6★**▲ 78%**](https://www.amazon.com/dp/B07YPP4TJD) [**Razors for Women Sensitive Skin 6 Blades Womens razors for Shaving including 1 Travel Razor for Women with 12 Blade Refills**MoHern**$9.96**3.7★**▲ 50%**](https://www.amazon.com/dp/B0C64N1BZ6) [**BIC Soleil 5 Glide Womens Disposable 5-Blade Razors Smooth Glide With Shea Butter Moisture Bars 2-Pack**BIC**$6.23**4.6★**▲ 50%**](https://www.amazon.com/dp/B07BMY4JS7) [**Schick Hydro Silk Ultra Sensitive Razor for Women | Womens Razor for Sensitive Skin 5 Blade Razors for Women Womens Razors for Shaving Includes 1 Handle & 2 Refills**Schick Hydro Silk**$8.68**4.6★**▲ 44%**](https://www.amazon.com/dp/B00HT6E2JI) [**Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)**Amazon Basics**$10.54**4.4★**▲ 43%**](https://www.amazon.com/dp/B07BC8NBH4)
**~~View all trending →~~**
## **What buyers say about razors 5 blade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**34%
*“Fair price”*
**Quality-Overall**18%
*“Blades are good quality”*
**Soft Feel**8%
*“Gives a smooth shave”*
**Advertised Vs Actual Product**5%
*“As described”*
**Durability**5%
*“Its a reliable”*
**Ease Of Use**5%
*“easy to clean”*
**Comfort-Overall**2%
*“Comfortable to Use”*
**Allergies**2%
*“No Irritation”*
**Efficiency**2%
*“Does the job”*
**Size-Overall**1%
*“Fits well”*
### **What buyers complain about **
**Quality-Overall**18%
*“Cheap quality”*
**Durability**11%
*“Broke quickly”*
**Value For Money**9%
*“Expensive”*
**Functionality-Overall**4%
*“Did not work”*
**Size-Overall**4%
*“Huge”*
**Advertised Vs Actual Product**4%
*“Does not match description”*
**Allergies**3%
*“Irritating”*
**Add-Ons/Attachments**3%
*“It keep coming out of from the attachment”*
**Ease Of Use**3%
*“Not an easy fill”*
**Sensitivity-Overall**2%
*“I have very sensitive skin”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**14%
**Functionality-Overall**12%
**Quality-Overall**6%
**Value For Money**6%
**Defective Material/Parts**6%
**Product Condition**6%
**Compatibility-Overall**4%
**Damage/Burn Hair**3%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is razors 5 blade profitable to sell on Amazon United States?**
- The niche generates $978K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Launch it (58/100).
- **How competitive is the razors 5 blade niche?**
- 7 brands and 104 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in razors 5 blade?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.
- **When does demand for razors 5 blade peak?**
- Demand peaks in Feb–Mar–Jul–Oct; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the razors 5 blade niche?**
- Listings span $4.77–$32.37; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 13,015 reviews — the moat a new listing must climb.
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