---
title: "Razor Refills — $183K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razor-refills"
last_updated: "2026-08-10T23:47:27.809Z"
locale: en
meta:
description: "Niche score 46/100 · $183K/yr market · 79K searches/yr · $13.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $183K/yr market · 79K searches/yr · $13.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Razor Refills — $183K/yr Amazon US Niche (2026) - Flapen"
---
# **razor refills**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 52Conversion 98Competition 28Returns 99Price range 50Avg price 66Brand share 0Review moat 23Quality gap 22
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.86**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+23.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.23–$24.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$183K**
$183K/yr · 79K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,346.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razor refills is a $183K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **razor refills market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$139K–$173K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Gillette Venus89% - VANEST6% - INTUITION3% - TEITEAI2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.
6K4KSpike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/razor-refills/trend)
## **Top razor refills search terms**
- **venus comfort glide razor**33K/yr+17.1%14.0% conv. - **gillette venus comfort glide razor**12K/yr+6.3%14.8% conv. - **gillette venus comfortglide**6K/yr+139.0%12.1% conv. - **venus comfort glide**6K/yr+59.6%11.8% conv. - **razors for teens girls**6K/yr+1.8%5.9% conv. - **girl razor**5K/yr+15.4%5.5% conv. - **gillette venus comfort glide**3K/yr+37.7%13.9% conv. - **razors for teens**3K/yr+28.1%4.3% conv. - **venus comfort glide razor handle**3K/yr+0.9%17.5% conv. - **venus comfort glide razors for women**2K/yr-11.6%13.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/razor-refills/search-terms)
## **Top razor refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$37K30%$55K40%$73K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Venus ComfortGlide White Tea Womens Razor 1 Handle + 4 Blade Refills**Gillette Venus**$15.73**4.6★21,093 rev](https://www.amazon.com/dp/B07N6W7RPC) [2**Gillette Venus ComfortGlide Razor for Women White Tea Scented Gel Bars Includes 1 Reusable Razor Handle + 2 3-Bladed Razor Refills Womens Razor with Built-in Shave Gel Bars**Gillette Venus**$11.20**4.6★9,825 rev](https://www.amazon.com/dp/B001JQLNFA) [3**Gillette Venus ComfortGlide Freesia Womens Razor - 1 handle + 2 refills**Gillette Venus**$8.63**4.7★5,127 rev](https://www.amazon.com/dp/B000MAV2XW) [4**Gillette Venus ComfortGlide Disposable Razors for Women 2 Count White Tea Scented Moisture Bars for a Smooth Shave**Gillette Venus**$6.79**4.7★6,321 rev](https://www.amazon.com/dp/B001JQLNCS) [5**Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills**Gillette Venus**$19.81**4.8★4,888 rev](https://www.amazon.com/dp/B09M2QHV2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Venus ComfortGlide White Tea Womens Razor Blades with Built-in Shave Gel Bars 8 Razor Blade Refills**Gillette Venus**$24.86**601 rev1y ago](https://www.amazon.com/dp/B0DQ2FGS1L) [**Venus Moistureglide Womens Razor Reusable Handle 2 Razor Blade Refills and Shower Holder**Gillette Venus**$14.61**921 rev1y ago](https://www.amazon.com/dp/B0DPLYTPXD) [**TEITEAI 2 Pack Replacement Razor Handle Compatible with Venus only Pink**TEITEAI**$6.09**157 rev1y ago](https://www.amazon.com/dp/B0DPGBTLZS) [**Replacement Handle Compatible with Gillette Venus Comfort Glide Razor Handle Non-slip Ergonomic Handles for Women (Pink)**VANEST**$5.23**616 rev1y ago](https://www.amazon.com/dp/B0DNJFX9NL) [**Gillette Venus Razor for Women ComfortGlide plus Olay Sugarberry Rose Gold Metal Handle + 4 Blade Refills 5-Blade Razor Cartridges Moisture Bars**Gillette Venus**$23.02**1,748 rev2y ago](https://www.amazon.com/dp/B0C357CFFG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills**Gillette Venus**$19.81**4.8★**▲ 58%**](https://www.amazon.com/dp/B09M2QHV2C) [**Gillette Venus Razor for Women ComfortGlide plus Olay Sugarberry Rose Gold Metal Handle + 4 Blade Refills 5-Blade Razor Cartridges Moisture Bars**Gillette Venus**$23.02**4.7★**▲ 45%**](https://www.amazon.com/dp/B0C357CFFG) [**Replacement Handle Compatible with Gillette Venus Comfort Glide Razor Handle Non-slip Ergonomic Handles for Women (Pink)**VANEST**$5.23**4.5★**▲ 23%**](https://www.amazon.com/dp/B0DNJFX9NL) [**Gillette Venus ComfortGlide Freesia Womens Razor - 1 handle + 2 refills**Gillette Venus**$8.63**4.7★**▲ 19%**](https://www.amazon.com/dp/B000MAV2XW) [**Gillette Venus ComfortGlide White Tea Womens Razor 1 Handle + 4 Blade Refills**Gillette Venus**$15.73**4.6★**▲ 12%**](https://www.amazon.com/dp/B07N6W7RPC)
**~~View all trending →~~**
## **What buyers say about razor refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**22%
*“Soft and smooth”*
**Value For Money**17%
*“Great Value”*
**Quality-Overall**12%
*“Excellent Product”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Ease Of Use**6%
*“Easy to use”*
**Smell**4%
*“Great smell”*
**Comfort-Overall**4%
*“comfortable”*
**Efficiency**4%
*“Works well”*
**Allergies**3%
*“no irritation”*
**Size-Overall**2%
*“It fits”*
### **What buyers complain about **
**Quality-Overall**12%
*“Trash quality now”*
**Durability**12%
*“it fell apart”*
**Value For Money**7%
*“Overpriced”*
**Allergies**7%
*“It gave me a terrible rash”*
**Functionality-Overall**6%
*“Does not work as described”*
**Sensitivity-Overall**6%
*“Terrible for sensitive skin”*
**Size-Overall**5%
*“Wont fit”*
**Adhesion/Stickiness**3%
*“Then the bars produce this weird goo, which is incredibly sticky and stretchy and gets everywhere”*
**Smell**2%
*“The Gel Glide Bars have a funky smell”*
**Hard Feel**2%
*“just never felt smooth like they should”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**14%
**Value For Money**12%
**Functionality-Overall**8%
**Defective Material/Parts**7%
**Product Condition**5%
**Quality-Overall**4%
**Compatibility-Overall**4%
**Damage/Burn Hair**3%
**Color**3%
## **Common questions**
- **Is razor refills profitable to sell on Amazon United States?**
- The niche generates $183K/yr across 13 tracked products. 90-day search growth is +23.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the razor refills niche?**
- 4 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in razor refills?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for razor refills peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the razor refills niche?**
- Listings span $5.23–$24.86; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 8,347 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)