---
title: "Razor Head Replacement — $5.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razor-head-replacement"
last_updated: "2026-08-10T21:48:34.270Z"
locale: en
meta:
description: "Niche score 60/100 · $5.0M/yr market · 1.4M searches/yr · $17.36 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $5.0M/yr market · 1.4M searches/yr · $17.36 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Razor Head Replacement — $5.0M/yr Amazon US Niche (2026) - Flapen"
---
# **razor head replacement**
**Launch it**
A $5.0M/yr market growing +26.8% this quarter with returns at 0.4% — clears our launch bar.
Market size 98Growth 54Conversion 100Competition 46Returns 98Price range 72Avg price 81Brand share 0Review moat 23Quality gap 17
**Conversion**
**Incredible****20.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$5.0M**
$5.0M/yr · 1.4M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.36**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.18–$29.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,139.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razor head replacement is a $5.0M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 60/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **razor head replacement market data**
- **Units sold / yr**
- **250K–300K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$4.3M–$5.2M**
- units × avg price
- **Conversion rate**
- **20.8%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Flamingo47% - INTUITION35% - Schick13% - Amazon Basics5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.8% search growth over the last 90 days.
60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 18.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/razor-head-replacement/trend)
## **Top razor head replacement search terms**
- **flamingo razor refills**584K/yr+23.2%20.1% conv. - **intuition razor refills**386K/yr+35.0%19.9% conv. - **schick intuition refill**204K/yr+35.4%16.7% conv. - **amazon razor blades refill**47K/yr-5.0%13.3% conv. - **amazon basics razor refill**26K/yr-11.2%10.9% conv. - **intuition refills**25K/yr+29.7%14.3% conv. - **flamingo razor heads**18K/yr+13.2%18.3% conv. - **schick intuition razor refills**12K/yr+52.4%10.9% conv. - **intuition razor blades refill**11K/yr+132.2%13.6% conv. - **intuition razors for women refill**10K/yr+28.0%17.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/razor-head-replacement/search-terms)
## **Top razor head replacement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$503K20%$1.0M30%$1.5M40%$2.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women**Flamingo**$14.71**4.6★6,291 rev](https://www.amazon.com/dp/B09TRLY11M) [2**Flamingo Womens Original Razor Blade Refill Cartridges for Women - 10 Count - 5-Blade Shaving Razors for Women**Flamingo**$20.40**4.6★6,291 rev](https://www.amazon.com/dp/B09TRM97WJ) [3**Schick Intuition Refill Pure Nourishment Razors for Women | Intuition Razor Blades Refill with Organic Cocoa Butter 8 Count Razor Refills**INTUITION**$20.87**4.8★3,366 rev](https://www.amazon.com/dp/B07RWL1PCH) [4**INTUITION Schick Refill Razors for Women Sensitive Skin | Intuition Razor Blades Refill with Organic Aloe Razor Refills 6 Count (Pack of 1)**INTUITION**$17.40**4.8★18,746 rev](https://www.amazon.com/dp/B004CCJH10) [5**Schick Intuition Pure Nourishment Womens Razor Refills with Coconut Milk and Almond Oil 3 Count (Pack of 1)**INTUITION**$9.18**4.8★5,007 rev](https://www.amazon.com/dp/B00AE5FF4M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flamingo Moisture Plus Razor Blades for Women - No Shave Gel Needed - 6 Count - Moisture Plus Razor Blade Refills**Flamingo**$17.35**245 rev1y ago](https://www.amazon.com/dp/B0DNZW9Z3J) [**Flamingo Dermaplane Blades Refills Face Razors for Women Smooth Skin 9 Count**Flamingo**$14.25**405 rev2y ago](https://www.amazon.com/dp/B0CWC6F6WC) [**Flamingo Pubic Womens Pubic Razor Refill Cartridges 8 Womens Razors for Shaving Bikini Line**Flamingo**$18.71**546 rev2y ago](https://www.amazon.com/dp/B0CLH8P2RN) [**Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women**Flamingo**$14.71**6,291 rev4y ago](https://www.amazon.com/dp/B09TRLY11M) [**Flamingo Womens Original Razor Blade Refill Cartridges for Women - 10 Count - 5-Blade Shaving Razors for Women**Flamingo**$20.40**6,291 rev4y ago](https://www.amazon.com/dp/B09TRM97WJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schick Intuition Razors Variety Pack - 1 Razor Handle & 4 Blades Refill | Shaving Kit for Beginners Gift Set and Razor Starter Kit**INTUITION**$16.40**4.6★**▲ 154%**](https://www.amazon.com/dp/B07FVPG88T) [**Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women**Flamingo**$14.71**4.6★**▲ 54%**](https://www.amazon.com/dp/B09TRLY11M) [**Schick Intuition Pure Nourishment Womens Razor Refills with Coconut Milk and Almond Oil 12 count**Schick**$28.09**4.8★**▲ 33%**](https://www.amazon.com/dp/B0113XV69Q) [**Schick Intuition Pure Nourishment Womens Razor Refills with Coconut Milk and Almond Oil 3 Count (Pack of 1)**INTUITION**$9.18**4.8★**▲ 32%**](https://www.amazon.com/dp/B00AE5FF4M) [**Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)**Amazon Basics**$10.54**4.4★**▲ 27%**](https://www.amazon.com/dp/B07BC8NBH4)
**~~View all trending →~~**
## **What buyers say about razor head replacement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“great value”*
**Quality-Overall**17%
*“Good product and affordable price”*
**Soft Feel**9%
*“Smooth Shave”*
**Ease Of Use**8%
*“Convenient and easy”*
**Durability**7%
*“have used it for years”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Allergies**4%
*“No irritation and I have sensitive skin”*
**Moist/Dry**4%
*“And excellent moisturizering properties”*
**Efficiency**3%
*“get the job done efficiently”*
**Smell**2%
*“Light, delicate fragrance”*
### **What buyers complain about **
**Quality-Overall**17%
*“Bad quality control”*
**Advertised Vs Actual Product**13%
*“Not as pictured”*
**Size-Overall**11%
*“Doesnt fit”*
**Value For Money**7%
*“price is not”*
**Allergies**6%
*“Rash reaction”*
**Moist/Dry**4%
*“there isnt much moisturizer bar to them so br careful using them”*
**Functionality-Overall**3%
*“it just wouldn't shave effectively”*
**Add-Ons/Attachments**3%
*“the last two times that I have ordered them they come without the attachment point that connects them to a handle”*
**Smell**3%
*“the chemical smell is concerning as well”*
**Compatibility-Overall**3%
*“they are not compatable”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**10%
**Compatibility-Overall**8%
**Functionality-Overall**3%
**Product Condition**3%
**Value For Money**3%
**Defective Material/Parts**3%
**Add-Ons/Attachments**2%
**Contamination**2%
**Quality-Overall**1%
## **Common questions**
- **Is razor head replacement profitable to sell on Amazon United States?**
- The niche generates $5.0M/yr across 20 tracked products. 90-day search growth is +26.8%. Flapen's verdict: Launch it (60/100).
- **How competitive is the razor head replacement niche?**
- 4 brands and 98 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in razor head replacement?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- **When does demand for razor head replacement peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 18.5× the quietest.
- **What does it cost to enter the razor head replacement niche?**
- Listings span $9.18–$29.61; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 7,140 reviews — the moat a new listing must climb.
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