---
title: "Trend — razor blades - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razor-blades/trend"
last_updated: "2026-07-21T08:50:10.086Z"
locale: en
meta:
  description: "razor blades clears our launch bar: a $4.0M/yr market growing +4.3% this quarter with returns at 0.3%. Data updated Jul 2026."
  "og:description": "razor blades clears our launch bar: a $4.0M/yr market growing +4.3% this quarter with returns at 0.3%. Data updated Jul 2026."
  "og:title": "Trend — razor blades - Flapen"
---

# **razor blades**

**Launch it**

A $4.0M/yr market growing +4.3% this quarter with returns at 0.3% — clears our launch bar.

Market size 97Growth 30Conversion 92Competition 71Returns 99Price range 67Avg price 62Brand share 83Review moat 21Quality gap 23

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$4.0M**

$4.0M/yr · 2.6M searches

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$3.78–$37.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.47**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,351.45**

avg incumbent reviews — the moat a new listing must climb