---
title: "razor blades — $4.0M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razor-blades"
last_updated: "2026-07-20T20:03:46.548Z"
locale: en
meta:
description: "razor blades clears our launch bar: a $4.0M/yr market growing +4.3% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:description": "razor blades clears our launch bar: a $4.0M/yr market growing +4.3% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:title": "razor blades — $4.0M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **razor blades**
**Launch it**
A $4.0M/yr market growing +4.3% this quarter with returns at 0.3% — clears our launch bar.
Market size 97Growth 30Conversion 92Competition 71Returns 99Price range 67Avg price 62Brand share 83Review moat 21Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$4.0M**
$4.0M/yr · 2.6M searches
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.78–$37.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.47**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,351.45**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, razor blades is a $4.0M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Mar–Apr. Verdict: Launch it — 67/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.4M–$4.0M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **146 days**
## **Competition**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**52%**
Top 20: 95%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**41%**
- DIYSELF13% - Gillette11% - Bates Choice11% - SHAVING REVOLUTION9% - ASTRA8% - WORKPRO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
225K175KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/razor-blades/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$119K6%$237K9%$356K12%$475K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 44 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bates- Razor Blades 50 pcs Carbon Steel Flat Scraper Blades**Bates Choice**$5.13**4.7★12,169 rev](https://www.amazon.com/dp/B08LYD6645) [2**DIYSELF Single Edge Razor Blades 100 Blades Razor Blades Refiils for Razor Scraper Utility Knife Heavy Duty One Edge Blades High Carbon Steel Blade for Removing Decals Stickers**DIYSELF**$6.76**4.7★2,744 rev](https://www.amazon.com/dp/B0C38XZZQ6) [3**SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count**SHAVING REVOLUTION**$9.87**4.5★24,051 rev](https://www.amazon.com/dp/B07Q1JNPRH) [4**Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)**ASTRA**$9.23**4.6★55,146 rev](https://www.amazon.com/dp/B001QY8QXM) [5**100 Derby Premium Single Edge Razor Blades for straight razor**Derby**$7.73**4.7★14,223 rev](https://www.amazon.com/dp/B072HJCFK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Fusion5 ProGlide Razor Blade Refills for Men 5 Count**Gillette**$22.34**409 rev9mo ago](https://www.amazon.com/dp/B0FQ6PSPBC) [**Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count**Gillette**$34.23**1,072 rev9mo ago](https://www.amazon.com/dp/B0FM8QQGQG) [**Gillette Fusion5 ProGlide Mens 5-Blade Razor Blade Refills with Precision Trimmer 10 Count**Gillette**$37.26**675 rev9mo ago](https://www.amazon.com/dp/B0FM8PXWGT) [**KEROPY 50 Safety Razor Blades**Keropy**$9.95**274 rev1y ago](https://www.amazon.com/dp/B0F2T1N151) [**ISDVBUY 20 Pack Carbon Steel Razor Blades Straight Edge Replacement Blades Heavy Duty Utility Blade Sharp Blade for Scraping Box Cutting Glass and Paint Removal**ISDVBUY**$4.11**70 rev1y ago](https://www.amazon.com/dp/B0F28R3JJW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Fusion5 ProGlide Razor Blade Refills for Men 5 Count**Gillette**$22.34**4.6★**▲ 240%**](https://www.amazon.com/dp/B0FQ6PSPBC) [**Utopia Care Single Edge Razor Blades Stainless Steel Professional Barber Razor Blades for Hair Shaping Shaving Beard & Neckline Grooming 100 Count**Utopia Care**$3.78**4.3★**▲ 220%**](https://www.amazon.com/dp/B0DMWLM4DZ) [**ISDVBUY 20 Pack Carbon Steel Razor Blades Straight Edge Replacement Blades Heavy Duty Utility Blade Sharp Blade for Scraping Box Cutting Glass and Paint Removal**ISDVBUY**$4.11**4.6★**▲ 176%**](https://www.amazon.com/dp/B0F28R3JJW) [**Premium Single Edge Razor Blades - Swedish Steel Razor Blades for Safety Razors and Straight Edge Razors by GRAVITY RAZORS (100 Count)**GRAVITY RAZORS**$10.11**4.5★**▲ 163%**](https://www.amazon.com/dp/B0B8PD2XRG) [**Bambaw Safety Razor Blades for Men & Women 60 Pack Double Edge Razor Blades Refills Platinum Swedish Stainless Steel Sharp & Long-Lasting Edge Retention Up to 14 Months Supply**Bambaw**$10.04**4.6★**▲ 106%**](https://www.amazon.com/dp/B0CKJ7KPKS)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Great Deal”*
**Quality-Overall**22%
*“Good quality blades”*
**Advertised Vs Actual Product**10%
*“Description is accurate”*
**Sharpness**7%
*“Sharp blades”*
**Durability**6%
*“Durable quality”*
**Ease Of Use**6%
*“easy to handle”*
**Size-Overall**2%
*“Fits perfectly”*
**Soft Feel**2%
*“Smooth shave”*
**Ease Of Cleaning**2%
*“Great for cleaning windows”*
**Efficiency**2%
*“It works well”*
### **What buyers complain about **
**Quality-Overall**24%
*“Bad quality control”*
**Value For Money**11%
*“expensive”*
**Durability**10%
*“Doesn't last”*
**Sharpness**5%
*“Dull blades”*
**Ease Of Use**5%
*“Very difficult to open”*
**Strength**4%
*“not very strong”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Size-Overall**2%
*“Smaller than expected”*
**Allergies**2%
*“irritation”*
**Thickness**2%
*“thick”*
### **Top return reasons **
**Size-Overall**40%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Functionality-Overall**7%
**Compatibility-Overall**6%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Product Condition**3%
**Sharpness**2%
**Ease Of Use**2%
## **Common questions**
- **Is razor blades profitable to sell on Amazon United States?**
- The niche generates $4.0M/yr across 44 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Launch it (67/100).
- **How competitive is the razor blades niche?**
- 27 brands and 86 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in razor blades?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.3%.
- **When does demand for razor blades peak?**
- Demand peaks in Mar–Apr; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the razor blades niche?**
- Listings span $3.78–$37.75; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 11,351 reviews — the moat a new listing must climb.
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