---
title: "Razor Blades Women — $10.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/razor-blades-women"
last_updated: "2026-08-10T20:15:15.670Z"
locale: en
meta:
description: "Niche score 56/100 · $10.7M/yr market · 2.6M searches/yr · $18.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $10.7M/yr market · 2.6M searches/yr · $18.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Razor Blades Women — $10.7M/yr Amazon US Niche (2026) - Flapen"
---
# **razor blades women**
**Launch it**
A $10.7M/yr market growing +21.2% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 51Conversion 100Competition 26Returns 99Price range 61Avg price 84Brand share 0Review moat 22Quality gap 16
**Market size**
**Incredible****$10.7M**
$10.7M/yr · 2.6M searches
**Conversion**
**Incredible****21.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.70**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.53–$26.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+21.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,260.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razor blades women is a $10.7M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **razor blades women market data**
- **Units sold / yr**
- **500K–600K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$9.3M–$11.2M**
- units × avg price
- **Conversion rate**
- **21.8%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Gillette Venus58% - Billie40% - Amazon Basics1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.
90K70KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/razor-blades-women/trend)
## **Top razor blades women search terms**
- **venus razor refills**1.1M/yr+22.2%17.2% conv. - **billie razor refills**744K/yr+21.0%32.3% conv. - **gillette venus razor refills**138K/yr+23.3%14.2% conv. - **venus razors for women refill**73K/yr+12.1%15.0% conv. - **venus comfort glide razor refills**54K/yr+31.6%13.1% conv. - **venus refills**41K/yr+67.6%12.7% conv. - **razor heads women**45K/yr+18.1%15.0% conv. - **womens razor refills**41K/yr+21.6%8.5% conv. - **razor refills women**50K/yr-1.2%9.4% conv. - **razor blades women**57K/yr-21.7%7.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/razor-blades-women/search-terms)
## **Top razor blades women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$533K10%$1.1M15%$1.6M20%$2.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Billie Womens Razor Refill Blades 5-Blade Cartridges - 8 count**Billie**$15.09**4.8★9,676 rev](https://www.amazon.com/dp/B0CPYNGCXB) [2**Billie Womens Razor Refill Blades 4 Count (Pack of 1)**Billie**$9.35**4.8★9,676 rev](https://www.amazon.com/dp/B0BQPD5WTH) [3**Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills**Gillette Venus**$19.81**4.8★4,888 rev](https://www.amazon.com/dp/B09M2QHV2C) [4**Gillette Venus Extra Smooth 4 count plus Gillette Venus Extra Smooth Sensitive 2 count 5-Bladed Womens Razor Blade Refills**Gillette Venus**$23.22**4.8★2,769 rev](https://www.amazon.com/dp/B09M2RSWN3) [5**Gillette Venus Smooth Womens Razor Blade Refills 8 Count Lubracated to Protect the Skin from Irritation**Gillette Venus**$18.05**4.6★17,713 rev](https://www.amazon.com/dp/B00005AUIE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Venus Extra Smooth Womens Razor Refills 5 Count 5-Bladed Razor Cartridges for a Long-Lasting Shave Razor Blades for Women**Gillette Venus**$21.42**65 rev2mo ago](https://www.amazon.com/dp/B0GS2R71KC) [**Venus ComfortGlide White Tea Womens Razor Blades with Built-in Shave Gel Bars 8 Razor Blade Refills**Gillette Venus**$24.86**601 rev1y ago](https://www.amazon.com/dp/B0DQ2FGS1L) [**Billie Womens Razor Refill Blades 5-Blade Cartridges - 8 count**Billie**$15.09**9,676 rev2y ago](https://www.amazon.com/dp/B0CPYNGCXB) [**Billie - Dermaplane Refill Blades - Stainless Steel Blades with Safety Micro-guards - Nickel-free - Gently Exfoliates Skin - 3 count**Billie**$7.53**2,171 rev2y ago](https://www.amazon.com/dp/B0CMF7XMB3) [**Gillette Venus Intimate Grooming Razors for Women 6 Razor Blade Refills Bikini Razors for Women**Gillette Venus**$17.75**7,757 rev3y ago](https://www.amazon.com/dp/B0BHL3TF9Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Venus Extra Smooth Womens Razor Refills 5 Count 5-Bladed Razor Cartridges for a Long-Lasting Shave Razor Blades for Women**Gillette Venus**$21.42**4.9★**▲ 224%**](https://www.amazon.com/dp/B0GS2R71KC) [**Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)**Amazon Basics**$10.54**4.4★**▲ 82%**](https://www.amazon.com/dp/B07BC8NBH4) [**Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills**Gillette Venus**$19.81**4.8★**▲ 49%**](https://www.amazon.com/dp/B09M2QHV2C) [**Venus ComfortGlide White Tea Womens Razor Blades with Built-in Shave Gel Bars 8 Razor Blade Refills**Gillette Venus**$24.86**4.8★**▲ 26%**](https://www.amazon.com/dp/B0DQ2FGS1L) [**Gillette Venus ComfortGlide White Tea Womens Razor Refills 4 Refill Cartridges Fits Venus Reusable Razor Handles 3-Bladed with Built-in Shave Gel Bars**Gillette Venus**$14.43**4.8★**▲ 22%**](https://www.amazon.com/dp/B001JQLNFU)
**~~View all trending →~~**
## **What buyers say about razor blades women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Affordable price”*
**Soft Feel**19%
*“They are smooth”*
**Quality-Overall**16%
*“Solid product and very consistent”*
**Ease Of Use**6%
*“Ease of use”*
**Allergies**5%
*“help prevent irritation”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Durability**5%
*“These are extremely durable”*
**Moist/Dry**3%
*“Love the moisturizer part too”*
**Smell**3%
*“It smells sweet”*
**Efficiency**2%
*“The Billie Dermaplane system works well”*
### **What buyers complain about **
**Size-Overall**19%
*“Doesnt fit”*
**Quality-Overall**12%
*“Shaving off quality”*
**Advertised Vs Actual Product**9%
*“The description is confusing”*
**Durability**7%
*“This didnt even last one”*
**Allergies**6%
*“Had given me irritation”*
**Value For Money**6%
*“Expensive”*
**Functionality-Overall**4%
*“Dont work”*
**Moist/Dry**3%
*“wet”*
**Compatibility-Overall**3%
*“they are not compatable”*
**Hard Feel**2%
*“These were dull”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**12%
**Compatibility-Overall**12%
**Value For Money**9%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Add-Ons/Attachments**1%
**Quality-Overall**1%
**Product Condition**1%
**Damage/Burn Hair**1%
## **Common questions**
- **Is razor blades women profitable to sell on Amazon United States?**
- The niche generates $10.7M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Launch it (56/100).
- **How competitive is the razor blades women niche?**
- 3 brands and 58 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in razor blades women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for razor blades women peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the razor blades women niche?**
- Listings span $7.53–$26.53; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 9,260 reviews — the moat a new listing must climb.
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