---
title: "Rare Earth Deep Pore Cleansing Masque — $253K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rare-earth-deep-pore-cleansing-masque"
last_updated: "2026-08-10T21:10:49.327Z"
locale: en
meta:
description: "Niche score 42/100 · $253K/yr market · 164K searches/yr · $29.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $253K/yr market · 164K searches/yr · $29.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rare Earth Deep Pore Cleansing Masque — $253K/yr Amazon US Niche (2026) - Flapen"
---
# **rare earth deep pore cleansing masque**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 22Conversion 60Competition 8Returns 95Price range 91Avg price 95Brand share 0Review moat 46Quality gap 32
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.46–$46.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$253K**
$253K/yr · 164K searches
**Review moat**
**Okay****1,883.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rare earth deep pore cleansing masque is a $253K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rare earth deep pore cleansing masque market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$293K–$367K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Kiehl's74% - CeraVe16% - innisfree4% - The Ordinary3% - Caudalie3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rare-earth-deep-pore-cleansing-masque/trend)
## **Top rare earth deep pore cleansing masque search terms**
- **kiehls rare earth deep pore cleansing mask**24K/yr-22.8%9.6% conv. - **kiehls face mask**19K/yr-2.2%5.3% conv. - **kiehls mask**18K/yr-1.8%6.4% conv. - **kiehls clay mask**13K/yr+29.6%7.8% conv. - **cetaphil clay mask**12K/yr+22.3%0.8% conv. - **cetaphil mask**7K/yr+30.9%0.1% conv. - **cetaphil purifying clay mask**5K/yr+39.9%0.7% conv. - **cerave clay to foam cleanser**9K/yr-12.6%17.8% conv. - **cerave face mask**7K/yr-18.8%1.1% conv. - **clay cleanser**5K/yr+31.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rare-earth-deep-pore-cleansing-masque/search-terms)
## **Top rare earth deep pore cleansing masque products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$38K30%$76K45%$114K60%$152K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types**Kiehl's**$41.56**4.6★229 rev](https://www.amazon.com/dp/B0FGXQRRC7) [2**CeraVe Clay To Foam Acne Face Wash Multi-Use Salicylic Acid & Kaolin Clay Acne Spot Treatment Clears Pimples & Blackheads Prevents Breakouts Hydrates & Soothes Fragrance-Free Non-Comedogenic 4oz**CeraVe**$13.95**4.6★528 rev](https://www.amazon.com/dp/B0DW5YYB4P) [3**Kiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz**Kiehl's**$25.33**4.7★676 rev](https://www.amazon.com/dp/B003044ZCM) [4**Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets**innisfree**$16.89**4.6★2,026 rev](https://www.amazon.com/dp/B0CQZ3W88P) [5**Kiehls Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane Deeply Hydrates Skin & Strengthens Moisture Barrier Treats Dryness & Flaky Skin Paraben-free Fragrance-free - 3.4 fl oz**Kiehl's**$37.42**4.4★773 rev](https://www.amazon.com/dp/B0C42LDCM9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types**Kiehl's**$41.56**229 rev7mo ago](https://www.amazon.com/dp/B0FGXQRRC7) [**CeraVe Clay To Foam Acne Face Wash Multi-Use Salicylic Acid & Kaolin Clay Acne Spot Treatment Clears Pimples & Blackheads Prevents Breakouts Hydrates & Soothes Fragrance-Free Non-Comedogenic 4oz**CeraVe**$13.95**528 rev1y ago](https://www.amazon.com/dp/B0DW5YYB4P) [**Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 75 mL**Caudalie**$39.53**5,676 rev2y ago](https://www.amazon.com/dp/B0CZTXZYKN) [**Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets**innisfree**$16.89**2,026 rev2y ago](https://www.amazon.com/dp/B0CQZ3W88P) [**Kiehls Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane Deeply Hydrates Skin & Strengthens Moisture Barrier Treats Dryness & Flaky Skin Paraben-free Fragrance-free - 3.4 fl oz**Kiehl's**$37.42**773 rev3y ago](https://www.amazon.com/dp/B0C42LDCM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types**Kiehl's**$41.56**4.6★**▲ 36%**](https://www.amazon.com/dp/B0FGXQRRC7) [**The Ordinary Salicylic Acid 2% Masque Clarifying Charcoal & Clay Mask for Blemish-Prone Skin 1.7 Fl Oz**The Ordinary**$13.46**4.6★**▲ 36%**](https://www.amazon.com/dp/B07SZ9PTLP) [**Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 75 mL**Caudalie**$39.53**4.6★**▲ 28%**](https://www.amazon.com/dp/B0CZTXZYKN) [**Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets**innisfree**$16.89**4.6★**— 1%**](https://www.amazon.com/dp/B0CQZ3W88P) [**Kiehls Turmeric & Cranberry Seed Energizing Radiance Face Mask Brightening Facial Mask Invigorates Dull Skin Gently Exfoliates for Smoother Skin for All Skin Types Paraben-free - 3.4 fl oz**Kiehl's**$46.49**4.4★**▼ 12%**](https://www.amazon.com/dp/B0728K6X87)
**~~View all trending →~~**
## **What buyers say about rare earth deep pore cleansing masque**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**13%
*“skin is soft”*
**Suitability Combination Skin**13%
*“Was impressed with results on my skin”*
**Moist/Dry**8%
*“Awesome hydration”*
**Quality-Overall**7%
*“An extremely good quality clay mask that gently and safely, though effectively, cleans out your pores for a much healthier complexion”*
**Suitability Dry Skin**7%
*“This is a great cream for dry skin”*
**Cleansing**6%
*“Decent cleanser”*
**Value For Money**5%
*“it's so affordable”*
**Advertised Vs Actual Product**5%
*“Good as advertised”*
**Smell**4%
*“fragrance free”*
**Brightness/Shine/Glow**3%
*“it leaves a nice glow after”*
### **What buyers complain about **
**Smell**10%
*“There is no fragrance”*
**Allergies**10%
*“I think that I was afraid that it was irritating my skin”*
**Product Condition**6%
*“This item arrived used”*
**Size-Overall**5%
*“a little smaller than expected”*
**Value For Money**5%
*“too expensive”*
**Moist/Dry**5%
*“really needs a good moisturizer afterward”*
**Skin Health**4%
*“burns my face a lot”*
**Suitability Dry Skin**4%
*“really needs a good moisturizer afterward”*
**Functionality-Overall**4%
*“did not work”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
### **Top return reasons **
**Functionality-Overall**18%
**Value For Money**9%
**Product Condition**9%
**Advertised Vs Actual Product**9%
**Smell**8%
**Moist/Dry**7%
**Size-Overall**6%
**Texture/Consistency-Overall**4%
**Suitability Combination Skin**4%
**Skin Health**4%
## **Common questions**
- **Is rare earth deep pore cleansing masque profitable to sell on Amazon United States?**
- The niche generates $253K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the rare earth deep pore cleansing masque niche?**
- 5 brands and 7 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rare earth deep pore cleansing masque?**
- Top complaints mined from reviews: Smell, Allergies, Product Condition. The return rate is 0.9%.
- **When does demand for rare earth deep pore cleansing masque peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the rare earth deep pore cleansing masque niche?**
- Listings span $13.46–$46.49; the average listing price is $29.33 (sweet spot $15–$100). The average incumbent carries 1,883 reviews — the moat a new listing must climb.
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