---
title: "Rare Beauty Lip Oil — $601K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rare-beauty-lip-oil"
last_updated: "2026-08-06T09:47:36.277Z"
locale: en
meta:
description: "Niche score 50/100 · $601K/yr market · 3.5M searches/yr · $26.09 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $601K/yr market · 3.5M searches/yr · $26.09 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rare Beauty Lip Oil — $601K/yr Amazon US Niche (2026) - Flapen"
---
# **rare beauty lip oil**
**Worth a look**
Shows a sweet-spot price point ($26.09 avg), but weak search conversion (0.7%) keeps it on the watch list.
Market size 64Growth 20Conversion 8Competition 66Returns 94Price range 87Avg price 95Brand share 8Review moat 40Quality gap 50
**Avg price**
**Incredible****$26.09**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.43–$99.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$601K**
$601K/yr · 3.5M searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,512.84**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rare beauty lip oil is a $601K/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rare beauty lip oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$522K–$652K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **41%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**173**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**2%**
- Rare Beauty80% - Fadollarc10% - e.l.f.4% - KYDA2% - ColourPop1% - ALBEAUT1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 26.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rare-beauty-lip-oil/trend)
## **Top rare beauty lip oil search terms**
- **rare beauty**2.2M/yr-14.4%0.3% conv. - **rare beauty blush**824K/yr-4.3%0.7% conv. - **rare beauty soft pinch liquid blush**44K/yr+120.8%1.5% conv. - **rare beauty lip oil**89K/yr-42.1%1.5% conv. - **rare**51K/yr+3.6%0.0% conv. - **blush rare beauty**47K/yr-8.1%0.4% conv. - **rare beauty liquid blush**33K/yr+14.5%0.8% conv. - **selena gomez rare beauty**35K/yr-18.6%0.5% conv. - **rubor rare beauty**17K/yr-6.7%0.1% conv. - **rare beauty blush mini**25K/yr-14.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rare-beauty-lip-oil/search-terms)
## **Top rare beauty lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$24K8%$48K12%$72K16%$96K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rare Beauty Soft Pinch Cheek & Lip Trio - Matte Blush Mini Liquid Blush and Mini Tinted Lip Oil**Rare Beauty**$37.66**4.4★99 rev](https://www.amazon.com/dp/B0FT58JP7Z) [2**Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Believe**Rare Beauty**$26.89**4.5★4,156 rev](https://www.amazon.com/dp/B09T3W1M3D) [3**Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Happy 0.25 fl.oz)**Fadollarc**$23.81**4.8★36 rev](https://www.amazon.com/dp/B0GJ5KQN4F) [4**Rare Beauty by Selena Gomez Soft Pinch Tinted Lip Oil Happy**Rare Beauty**$20.60**4.3★743 rev](https://www.amazon.com/dp/B0C1CJFYCC) [5**Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Happy**Rare Beauty**$32.46**4.5★4,156 rev](https://www.amazon.com/dp/B08JKTGRGT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Happy 0.25 fl.oz)**Fadollarc**$23.81**36 rev5mo ago](https://www.amazon.com/dp/B0GJ5KQN4F) [**Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Hope 0.25 fl.oz)**Fadollarc**$23.85**36 rev5mo ago](https://www.amazon.com/dp/B0GJ59R4C5) [**Rare Beauty Rare Eau De Parfum - 1.69 fl oz / 50 mL**Rare Beauty**$99.83**56 rev8mo ago](https://www.amazon.com/dp/B0G16SVFJ8) [**Rare Beauty Selenas Faves Mini Fragrance & Blush Set - EAU De Parfum Rollerball (.16 Fl Oz) and Liquid Blush in Happy (.25 Oz)**Rare Beauty**$38.81**21 rev9mo ago](https://www.amazon.com/dp/B0FTZZ5M5Z) [**Rare Beauty Soft Pinch Cheek & Lip Trio - Matte Blush Mini Liquid Blush and Mini Tinted Lip Oil**Rare Beauty**$37.66**99 rev9mo ago](https://www.amazon.com/dp/B0FT58JP7Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rare Beauty Soft Pinch Luminous Powder Blush Joy (muted peach) Radiant Finish 0.098 oz/2.8 g**Rare Beauty**$26.62**4.1★**▲ 286%**](https://www.amazon.com/dp/B0CZJR4WJL) [**Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Believe**Rare Beauty**$26.89**4.5★**▲ 235%**](https://www.amazon.com/dp/B09T3W1M3D) [**Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Happy**Rare Beauty**$32.46**4.5★**▲ 218%**](https://www.amazon.com/dp/B08JKTGRGT) [**Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Hope 0.25 fl.oz)**Fadollarc**$23.85**4.8★**▲ 212%**](https://www.amazon.com/dp/B0GJ59R4C5) [**Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Happy 0.25 fl.oz)**Fadollarc**$23.81**4.8★**▲ 210%**](https://www.amazon.com/dp/B0GJ5KQN4F)
**~~View all trending →~~**
## **What buyers say about rare beauty lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Color is pretty”*
**Brush Quality**10%
*“Great makeup brush”*
**Quality-Overall**10%
*“Excellent product”*
**Soft Feel**8%
*“Feels nice and smooth”*
**Value For Money**7%
*“Good value for price”*
**Smell**5%
*“Amazing scent”*
**Ease Of Application**4%
*“Applies well”*
**Durability**3%
*“it has held up quite well”*
**Suitability Combination Skin**3%
*“this settles well on the skin”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Color**9%
*“It was too pink”*
**Durability**9%
*“it was practically falling apart”*
**Size-Overall**8%
*“Too tight”*
**Quality-Overall**5%
*“Bad quality”*
**Value For Money**5%
*“Overpriced,”*
**Moist/Dry**4%
*“doesnt make them feel dried out”*
**Product Condition**4%
*“Arrived used”*
**Dilute/Watery**3%
*“Extremely watery”*
**Stain Resistance**3%
*“didn't stay stain is worthless”*
**Smell**2%
*“the fragrance are not the best”*
### **Top return reasons **
**Color**38%
**Size-Overall**20%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Product Condition**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Texture/Consistency-Overall**2%
**Brush Quality**1%
## **Common questions**
- **Is rare beauty lip oil profitable to sell on Amazon United States?**
- The niche generates $601K/yr across 37 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the rare beauty lip oil niche?**
- 9 brands and 173 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in rare beauty lip oil?**
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 1.1%.
- **When does demand for rare beauty lip oil peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 26.7× the quietest.
- **What does it cost to enter the rare beauty lip oil niche?**
- Listings span $5.43–$99.83; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.
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