---
title: "Rare Beauty Body Mist — $424K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rare-beauty-body-mist"
last_updated: "2026-08-10T20:15:08.862Z"
locale: en
meta:
description: "Niche score 41/100 · $424K/yr market · 306K searches/yr · $63.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $424K/yr market · 306K searches/yr · $63.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rare Beauty Body Mist — $424K/yr Amazon US Niche (2026) - Flapen"
---
# **rare beauty body mist**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 20Conversion 27Competition 0Returns 99Price range 85Avg price 88Brand share 0Review moat 98Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****33.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$63.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$27.28–$110.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$424K**
$424K/yr · 306K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, rare beauty body mist is a $424K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rare beauty body mist market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$158K–$189K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,746**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Rare Beauty95% - Generic5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rare-beauty-body-mist/trend)
## **Top rare beauty body mist search terms**
- **rare beauty perfume**238K/yr-10.2%1.5% conv. - **rare perfume**16K/yr+15.4%1.2% conv. - **rare perfume selena gomez**8K/yr-4.9%1.9% conv. - **perfume rare beauty**6K/yr-5.9%0.5% conv. - **rare eau de parfum**7K/yr+4.1%2.6% conv. - **rare beauty fragrance**4K/yr+6.9%1.2% conv. - **rare beauty perfume selena gomez**10K/yr-61.5%1.5% conv. - **selena gomez rare beauty perfume**9K/yr-38.0%2.3% conv. - **rare selena gomez perfume**3K/yr-14.5%2.0% conv. - **rare beauty selena gomez perfume**2K/yr-52.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rare-beauty-body-mist/search-terms)
## **Top rare beauty body mist products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$85K40%$170K60%$255K80%$340K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rare Beauty Rare Eau De Parfum - 1.69 fl oz / 50 mL**Rare Beauty**$99.83**4.7★56 rev](https://www.amazon.com/dp/B0G16SVFJ8) [2**Find Comfort Body and Hair Fragrance Mist by Rare Beauty for Women - 3.38 oz Mist**Rare Beauty**$27.28**4.1★56 rev](https://www.amazon.com/dp/B0CQTJGM4H) [3**Rare Eau de Parfum Set Warm & Spicy Vanilla Ginger Scent with Sandalwood & Musk Notes 10mL Spray + 5mL Rollerball**Rare Beauty**$47.85**5.0★13 rev](https://www.amazon.com/dp/B0FXY4M51P) [4**Rare Beauty Mini Find Comfort Lotion & Fragrance Set: Find Comfort Hydrating Body Lotion Mini & Find Comfort Eau de Parfum**Rare Beauty**$29.57**3.9★40 rev](https://www.amazon.com/dp/B0DKYRP9PD) [5**Rare Eau de Parfum Gift Set 2-Piece Fragrance Set with Full Size & Travel Spray 1.69 fl oz + 0.33 fl oz**Generic**$110.48**5.0★2 rev](https://www.amazon.com/dp/B0GWSFPQVJ)
### **Newest**
by launch date
[**Rare Eau de Parfum Gift Set 2-Piece Fragrance Set with Full Size & Travel Spray 1.69 fl oz + 0.33 fl oz**Generic**$110.48**2 rev4mo ago](https://www.amazon.com/dp/B0GWSFPQVJ) [**Rare Beauty Rare Eau De Parfum - 1.69 fl oz / 50 mL**Rare Beauty**$99.83**56 rev8mo ago](https://www.amazon.com/dp/B0G16SVFJ8) [**Rare Eau de Parfum Set Warm & Spicy Vanilla Ginger Scent with Sandalwood & Musk Notes 10mL Spray + 5mL Rollerball**Rare Beauty**$47.85**13 rev8mo ago](https://www.amazon.com/dp/B0FXY4M51P) [**Rare Beauty Mini Find Comfort Lotion & Fragrance Set: Find Comfort Hydrating Body Lotion Mini & Find Comfort Eau de Parfum**Rare Beauty**$29.57**40 rev1y ago](https://www.amazon.com/dp/B0DKYRP9PD) [**Find Comfort Body and Hair Fragrance Mist by Rare Beauty for Women - 3.38 oz Mist**Rare Beauty**$27.28**56 rev2y ago](https://www.amazon.com/dp/B0CQTJGM4H)
### **Trending**
90-day click momentum
[**Rare Eau de Parfum Gift Set 2-Piece Fragrance Set with Full Size & Travel Spray 1.69 fl oz + 0.33 fl oz**Generic**$110.48**5.0★**▲ 187%**](https://www.amazon.com/dp/B0GWSFPQVJ) [**Find Comfort Body and Hair Fragrance Mist by Rare Beauty for Women - 3.38 oz Mist**Rare Beauty**$27.28**4.1★**▲ 74%**](https://www.amazon.com/dp/B0CQTJGM4H) [**Rare Eau de Parfum Set Warm & Spicy Vanilla Ginger Scent with Sandalwood & Musk Notes 10mL Spray + 5mL Rollerball**Rare Beauty**$47.85**5.0★**▲ 12%**](https://www.amazon.com/dp/B0FXY4M51P) [**Rare Beauty Mini Find Comfort Lotion & Fragrance Set: Find Comfort Hydrating Body Lotion Mini & Find Comfort Eau de Parfum**Rare Beauty**$29.57**3.9★**▲ 12%**](https://www.amazon.com/dp/B0DKYRP9PD) [**Rare Beauty Rare Eau De Parfum - 1.69 fl oz / 50 mL**Rare Beauty**$99.83**4.7★**▼ 12%**](https://www.amazon.com/dp/B0G16SVFJ8)
## **What buyers say about rare beauty body mist**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**77%
*“Amazing scent”*
**Value For Money**9%
*“Great price”*
**Soft Feel**3%
*“Just very soft amd beautiful”*
**Advertised Vs Actual Product**2%
*“it has the advertised amount”*
**Gifting Purpose**2%
*“Would recommend for a nice Christmas gift”*
**Comfort-Overall**2%
*“Its sophisticated, warm, cozy, and sexy”*
**Durability**2%
*“It last all day”*
### **What buyers complain about **
**Value For Money**40%
*“its very expensive”*
**Durability**17%
*“it does not last long”*
**Advertised Vs Actual Product**10%
*“Just not the same”*
### **Top return reasons **
**Smell**85%
**Motor Power**4%
**Advertised Vs Actual Product**3%
**Oily/Greasy**3%
**Value For Money**3%
**Weight Heavy**1%
**Leak-Proof**1%
**Functionality-Overall**1%
## **Common questions**
- **Is rare beauty body mist profitable to sell on Amazon United States?**
- The niche generates $424K/yr across 5 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rare beauty body mist niche?**
- 2 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rare beauty body mist?**
- Top complaints mined from reviews: Value For Money, Durability, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for rare beauty body mist peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the rare beauty body mist niche?**
- Listings span $27.28–$110.48; the average listing price is $63.01 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.
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