---
title: "Purple Toning Drops — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-toning-drops"
last_updated: "2026-08-10T21:59:24.320Z"
locale: en
meta:
description: "Niche score 42/100 · $13K/yr market · 21K searches/yr · $18.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $13K/yr market · 21K searches/yr · $18.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Toning Drops — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **purple toning drops**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 59Conversion 42Competition 14Returns 96Price range 62Avg price 83Brand share 28Review moat 48Quality gap 42
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.11–$34.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,701.55**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$13K**
$13K/yr · 21K searches
According to Flapen's Amazon United States niche tracking, purple toning drops is a $13K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple toning drops market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$27K–$37K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#474**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **36%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**8%**
- OGX30% - IGK26% - KERACOLOR17% - Paul Mitchell9% - Moroccanoil7% - Clairol Professional3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +34.9% search growth over the last 90 days.
1K750Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-toning-drops/trend)
## **Top purple toning drops search terms**
- **purple toning drops**10K/yr+54.9%4.2% conv. - **ogx purple toning drops**3K/yr+100.2%5.5% conv. - **toning drops**2K/yr+9.9%3.6% conv. - **igk mixed feelings toning drops**2K/yr+2.6%17.1% conv. - **purple drops for blonde hair**3K/yr-33.1%5.4% conv. - **igk purple toning drops**1K/yr-20.2%15.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-toning-drops/search-terms)
## **Top purple toning drops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance 4 fl oz**OGX**$11.16**4.4★3,279 rev](https://www.amazon.com/dp/B08XL6PVLQ) [2**IGK MIXED FEELINGS Leave-In Blonde Toning Drops | Brighten + Neutralize Brass | Vegan + Cruelty Free | 1 Oz**IGK**$25.37**4.4★802 rev](https://www.amazon.com/dp/B07CQCB2KH) [3**Keracolor Purple Toning Drops Concentrate To Create Your Own Purple Shampoo For Blonde Hair - Mix w/Any Shampoo Conditioner Or Cream Styler Violet (Purple) 2 Fl. Oz.**KERACOLOR**$21.26**4.3★1,275 rev](https://www.amazon.com/dp/B07MXNT5NF) [4**Paul Mitchell Platinum Plus Violet Toning Drops Banishes Brass + Intensely Tones Ideal for Blonde Highlighted Gray or Silver Hair 0.85 fl. oz**Paul Mitchell**$19.83**4.2★110 rev](https://www.amazon.com/dp/B0C3K9CBV6) [5**Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.**Moroccanoil**$19.53**4.7★2,896 rev](https://www.amazon.com/dp/B0D35XYVZR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GZE Purple Toning Hair Oil for Blonde & Lightened Hair - Brass Neutralizer with Kojic Acid & Aloe 100ml/3.38 fl.oz Color-Depositing Treatment to Neutralize Yellow & Brighten**GZE**$8.80**1 rev2mo ago](https://www.amazon.com/dp/B0GYJNJCD9) [**IGK Mixed Feelings Leave-In Blonde Toning Drops 2 pack Customizable Purple Pigment for Neutralizing Brassiness in Blonde Silver and Violet Hair Sulfate-Free Paraben-Free**IGK**$34.03**2 rev7mo ago](https://www.amazon.com/dp/B0G2T25625) [**Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.**Moroccanoil**$19.53**2,896 rev2y ago](https://www.amazon.com/dp/B0D35XYVZR) [**Colorproof Toning Drops 1 Fl. Oz. Toner for Blonde Hair w/Citrus Jasmine & Coconut Milk Scent Highly-Pigmented Instant Hair Toner**ColorProof**$32.29**45 rev3y ago](https://www.amazon.com/dp/B0C7SRJWP7) [**Paul Mitchell Platinum Plus Violet Toning Drops Banishes Brass + Intensely Tones Ideal for Blonde Highlighted Gray or Silver Hair 0.85 fl. oz**Paul Mitchell**$19.83**110 rev3y ago](https://www.amazon.com/dp/B0C3K9CBV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GZE Purple Toning Hair Oil for Blonde & Lightened Hair - Brass Neutralizer with Kojic Acid & Aloe 100ml/3.38 fl.oz Color-Depositing Treatment to Neutralize Yellow & Brighten**GZE**$8.80**5.0★**▲ 285%**](https://www.amazon.com/dp/B0GYJNJCD9) [**IGK Mixed Feelings Leave-In Blonde Toning Drops 2 pack Customizable Purple Pigment for Neutralizing Brassiness in Blonde Silver and Violet Hair Sulfate-Free Paraben-Free**IGK**$34.03**5.0★**▲ 171%**](https://www.amazon.com/dp/B0G2T25625) [**OGX Color Care + Impecca-Blonde Purple Shampoo Highly-Pigmented Toning Shampoo for Blonde Silver & Lightened Hair Hair Wash to Correct Yellow Tones & Protect from Color Fade 13 fl. oz**OGX**$9.63**4.4★**▲ 61%**](https://www.amazon.com/dp/B08LYGFG8B) [**Sun Bum Blonde Tone Enhancer - Neutralizes Brass and Enhances Color and Shine of Blonde Hair - Protecting Toner against UV Rays - Made Without Parabens and Cruelty Free - 4 oz**Sun Bum**$15.95**4.5★**▲ 59%**](https://www.amazon.com/dp/B07JQHHWPZ) [**Keracolor Purple Toning Drops Concentrate To Create Your Own Purple Shampoo For Blonde Hair - Mix w/Any Shampoo Conditioner Or Cream Styler Violet (Purple) 2 Fl. Oz.**KERACOLOR**$21.26**4.3★**▲ 58%**](https://www.amazon.com/dp/B07MXNT5NF)
**~~View all trending →~~**
## **What buyers say about purple toning drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Smells good”*
**Suitability Colored Hair**12%
*“it tones all the brassy colors in my highlights instantly”*
**Value For Money**11%
*“Value is great”*
**Quality-Overall**10%
*“Good quality”*
**Color**10%
*“turned it to the perfect shade”*
**Moist/Dry**5%
*“And doesnt dry my hair at all”*
**Brightness/Shine/Glow**3%
*“The result is a bright”*
**Ease Of Use**3%
*“Its so easy to use”*
**Hair Styling**3%
*“Its better than the hairdresser fixing color”*
**Suitability Curly Hair**3%
*“Great for blonde bair”*
### **What buyers complain about **
**Moist/Dry**11%
*“It felt very dry”*
**Hair Related**9%
*“My hair sometimes gets a little more yellow looking than I like”*
**Smell**8%
*“smells terrible”*
**Value For Money**8%
*“Not worth it”*
**Functionality-Overall**7%
*“Does not work”*
**Suitability Short Hair**6%
*“Didn't work for me or my daughters hair at all”*
**Color**5%
*“I didn't have any purple tint”*
**Oily/Greasy**5%
*“This is like cooking oil”*
**Ease Of Use**4%
*“there is NO WAY to get it off”*
**Suitability Colored Hair**4%
*“I can say with confidence that this does not work on silver hair”*
### **Top return reasons **
**Size-Overall**15%
**Advertised Vs Actual Product**12%
**Functionality-Overall**12%
**Color**10%
**Smell**7%
**Leak-Proof**7%
**Oily/Greasy**5%
**Suitability Colored Hair**4%
**Value For Money**4%
**Hair Related**4%
## **Common questions**
- **Is purple toning drops profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the purple toning drops niche?**
- 9 brands and 48 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in purple toning drops?**
- Top complaints mined from reviews: Moist/Dry, Hair Related, Smell. The return rate is 0.7%.
- **When does demand for purple toning drops peak?**
- Demand peaks in Aug; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the purple toning drops niche?**
- Listings span $3.11–$34.03; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)