---
title: "Purple Toner — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-toner"
last_updated: "2026-08-10T22:16:47.851Z"
locale: en
meta:
description: "Niche score 50/100 · $87K/yr market · 104K searches/yr. A deep review moat (19,209 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $87K/yr market · 104K searches/yr. A deep review moat (19,209 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Toner — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **purple toner**
**Worth a look**
Shows low returns (0.7%), but a deep review moat (19,209 avg reviews) keeps it on the watch list.
Market size 22Growth 42Conversion 69Competition 43Returns 97Price range 55Avg price 62Brand share 49Review moat 17Quality gap 60
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.11–$29.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$87K**
$87K/yr · 104K searches
**Review moat**
**Bad****19,209.32**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple toner is a $87K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple toner market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$81K–$107K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**20%**
- Clairol Professional35% - COLORCHARM14% - BOLD UNIQ11% - MAREE9% - L'Oreal Paris6% - Olaplex4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-toner/trend)
## **Top purple toner search terms**
- **purple toner**45K/yr+11.6%5.9% conv. - **purple toner for blonde hair**16K/yr+30.1%7.0% conv. - **purple hair toner**13K/yr+14.7%4.9% conv. - **purple toner for brassy hair**15K/yr-3.5%6.3% conv. - **blue violet toner**4K/yr+35.3%2.4% conv. - **violet toner**4K/yr-7.9%4.0% conv. - **purple toner for bleached hair**3K/yr+70.0%5.0% conv. - **best purple toner for brassy hair**4K/yr-14.4%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-toner/search-terms)
## **Top purple toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$17K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary**Clairol Professional**$9.73**4.4★3,297 rev](https://www.amazon.com/dp/B08H5VJJW7) [2**Clairol Professional Shimmer Lights Violet Toning Mask 30mL**Clairol Professional**$3.11**4.4★3,297 rev](https://www.amazon.com/dp/B09CQHLRG6) [3**Bold Uniq Purple Hair Mask - Toner For Blonde Platinum Bleached Silver Gray Ash & Brassy Hair - Remove Yellow Tones & Condition Dry Damaged Hair - Cruelty Free & Vegan - 6.76oz**BOLD UNIQ**$27.64**4.3★53,692 rev](https://www.amazon.com/dp/B07F1XK8WD) [4**COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T68 Lavender Silk | 2 oz**COLORCHARM**$9.42**4.3★3,197 rev](https://www.amazon.com/dp/B0BS9WYVNS) [5**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple**MAREE**$22.11**4.4★10,703 rev](https://www.amazon.com/dp/B0DQXSGCLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello**MAREE**$21.71**173 rev3mo ago](https://www.amazon.com/dp/B0GHNJ3P7C) [**AGE beautiful Icy Lavender Demi Hair Toner 5-Minute Cream Toner to Blend & Enhance Gray Hair with Cool Violet Tones Eliminates Brass Ammonia-Free Professional Salon Color**AGE beautiful**$11.92**66 rev11mo ago](https://www.amazon.com/dp/B0FJ2TW9SG) [**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple**MAREE**$22.11**10,703 rev1y ago](https://www.amazon.com/dp/B0DQXSGCLW) [**COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T16 Polar Ice | 2 oz**COLORCHARM**$9.68**3,197 rev3y ago](https://www.amazon.com/dp/B0BS9Y63SS) [**COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T68 Lavender Silk | 2 oz**COLORCHARM**$9.42**3,197 rev3y ago](https://www.amazon.com/dp/B0BS9WYVNS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello**MAREE**$21.71**4.4★**▲ 278%**](https://www.amazon.com/dp/B0GHNJ3P7C) [**Ion Bright Lavender Moon Creme Toner Lavender Moon**ion**$11.89**4.3★**▲ 130%**](https://www.amazon.com/dp/B079ZY5LS8) [**SUNATORIA Purple Hair Mask for Blonde & Bleached Hair 2-in-1 Keratin Toning Conditioner for Brass Control Helps Reduce Yellow Tones While Softening Dry Color-Treated Strands | 8.5 Fl Oz**SUNATORIA**$15.10**4.5★**▲ 114%**](https://www.amazon.com/dp/B09VTKGCQX) [**LOreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair Neutralizes Brass Conditions & Boosts Shine Platinum Pearl 4 Ounce**L'Oreal Paris**$11.08**4.2★**▲ 74%**](https://www.amazon.com/dp/B09MGFKHVM) [**Clairol Professional Shimmer Lights Violet Toning Mask 30mL**Clairol Professional**$3.11**4.4★**▲ 45%**](https://www.amazon.com/dp/B09CQHLRG6)
**~~View all trending →~~**
## **What buyers say about purple toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**14%
*“True color love it”*
**Quality-Overall**13%
*“Truly wonderful product its literally magic”*
**Soft Feel**11%
*“My hair is soft”*
**Smell**8%
*“No harsh smell”*
**Suitability Colored Hair**8%
*“It brought out my hair color beautifully”*
**Value For Money**6%
*“Worth the money”*
**Advertised Vs Actual Product**5%
*“Does what it claims”*
**Brightness/Shine/Glow**3%
*“This gloss adds a nice shine”*
**Moist/Dry**3%
*“Moisturizing”*
**Efficiency**3%
*“Effectiveness”*
### **What buyers complain about **
**Color**17%
*“it was too yellow”*
**Functionality-Overall**9%
*“No results”*
**Suitability Colored Hair**9%
*“Hard to get color out of hair”*
**Smell**8%
*“very strong chemical smell”*
**Moist/Dry**7%
*“Its very dry”*
**Value For Money**5%
*“Waste of Money”*
**Hair Related**4%
*“hair does not feel soft”*
**Size-Overall**4%
*“this jar is small”*
**Ease Of Cleaning**2%
*“literally just opened it and its dirty”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Functionality-Overall**17%
**Color**13%
**Suitability Colored Hair**10%
**Advertised Vs Actual Product**8%
**Leak-Proof**6%
**Smell**6%
**Size-Overall**6%
**Moist/Dry**5%
**Suitability Short Hair**5%
**Value For Money**4%
## **Common questions**
- **Is purple toner profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the purple toner niche?**
- 15 brands and 79 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in purple toner?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.7%.
- **When does demand for purple toner peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the purple toner niche?**
- Listings span $3.11–$29.63; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 19,209 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)