---
title: "Purple Shampoo Bar — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-shampoo-bar"
last_updated: "2026-08-10T22:18:52.912Z"
locale: en
meta:
description: "Niche score 46/100 · $78K/yr market · 47K searches/yr · $13.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $78K/yr market · 47K searches/yr · $13.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Shampoo Bar — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **purple shampoo bar**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 34Conversion 94Competition 20Returns 96Price range 62Avg price 66Brand share 17Review moat 25Quality gap 67
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.08–$24.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,646.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$78K**
$78K/yr · 47K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purple shampoo bar is a $78K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple shampoo bar market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$56K–$70K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#1,255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**4%**
- Kitsch72% - Arista ayurveda9% - NATURÉL5% - Loobexery4% - Ethique3% - Viori3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +7.0% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-shampoo-bar/trend)
## **Top purple shampoo bar search terms**
- **purple shampoo bar**10K/yr+13.4%7.6% conv. - **kitsch purple shampoo**4K/yr+173.3%12.6% conv. - **kitsch purple shampoo bars and conditioner set**5K/yr+27.4%14.5% conv. - **bar shampoo for gray hair**8K/yr-33.9%5.1% conv. - **shampoo bar for grey hair**3K/yr+47.9%4.5% conv. - **kitsch purple shampoo bar**6K/yr-54.2%17.6% conv. - **purple bar shampoo**3K/yr+20.1%7.9% conv. - **kitsch purple**2K/yr+13.9%9.3% conv. - **shampoo bar for gray hair**3K/yr-30.0%4.5% conv. - **shampoo bars for gray hair**3K/yr-24.9%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-shampoo-bar/search-terms)
## **Top purple shampoo bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$23K40%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kitsch Toning Purple Shampoo Bar For Blondes & Color Treated Hair - Shampoo For Women and Men - Biotin Shampoo for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free - 3.2 oz**Kitsch**$12.24**4.4★4,188 rev](https://www.amazon.com/dp/B0BT56DMJS) [2**Kitsch Toning Purple Shampoo & Conditioner Bar Set For Blondes & Color Treated Hair - With Biotin for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free**Kitsch**$24.82**4.3★35,973 rev](https://www.amazon.com/dp/B0CZMM8WSG) [3**Kitsch Toning Purple Shampoo Bar For Blondes & Color Treated Hair - Shampoo For Women and Men - Biotin Shampoo for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free - 3.5 oz**Kitsch**$11.99**4.5★14,725 rev](https://www.amazon.com/dp/B0GP91BDSS) [4**Kitsch Toning Purple Shampoo & Conditioner Bar Set For Blondes & Color Treated Hair - With Biotin for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free**Kitsch**$23.69**4.4★56 rev](https://www.amazon.com/dp/B0GP9N3672) [5**Arista Purple Shampoo Bar Amla Fruit Powder Purple Toner & Castor Oil Moisturizing & Plastic Free Hair Soap Sulfate Free Solid Shampoo Puck for Grey Hair**Arista ayurveda**$9.82**4.3★1,201 rev](https://www.amazon.com/dp/B0C3CHH14W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kitsch Toning Purple Shampoo Bar For Blondes & Color Treated Hair - Shampoo For Women and Men - Biotin Shampoo for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free - 3.5 oz**Kitsch**$11.99**14,725 rev4mo ago](https://www.amazon.com/dp/B0GP91BDSS) [**Kitsch Toning Purple Shampoo & Conditioner Bar Set For Blondes & Color Treated Hair - With Biotin for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free**Kitsch**$23.69**56 rev4mo ago](https://www.amazon.com/dp/B0GP9N3672) [**Ethique Purple Shampoo Bar for toning brassy hair - Plastic-Free Cruelty-Free Vegan 3.88 oz - Formerly Tone It Down**Ethique**$13.66**96 rev1y ago](https://www.amazon.com/dp/B0DKPHJMBV) [**SAPHUS Sulfate Free Brass Toning Purple Shampoo Bar for Blonde Bleached Silver or Brown Highlighted Hair Travel Friendly with Tin Container +Sponge**SAPHUS**$9.08**50 rev2y ago](https://www.amazon.com/dp/B0D6XWJGRC) [**Kitsch Toning Purple Shampoo & Conditioner Bar Set For Blondes & Color Treated Hair - With Biotin for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free**Kitsch**$24.82**35,973 rev2y ago](https://www.amazon.com/dp/B0CZMM8WSG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kitsch Toning Purple Shampoo & Conditioner Bar Set For Blondes & Color Treated Hair - With Biotin for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free**Kitsch**$23.69**4.4★**▲ 281%**](https://www.amazon.com/dp/B0GP9N3672) [**Kitsch Toning Purple Shampoo Bar For Blondes & Color Treated Hair - Shampoo For Women and Men - Biotin Shampoo for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free - 3.5 oz**Kitsch**$11.99**4.5★**▲ 281%**](https://www.amazon.com/dp/B0GP91BDSS) [**Kitsch Toning Purple Conditioner For Blondes & Color Treated Hair - Conditioner Bar For Women & Men - With Biotin for Strengthening & Neutralizing Brassy Tones - Vegan Silicone & Sulfate Free - 2.7oz**Kitsch**$12.42**4.4★**— 9%**](https://www.amazon.com/dp/B0BT5SLYN2) [**Arista Purple Shampoo Bar Amla Fruit Powder Purple Toner & Castor Oil Moisturizing & Plastic Free Hair Soap Sulfate Free Solid Shampoo Puck for Grey Hair**Arista ayurveda**$9.82**4.3★**— 5%**](https://www.amazon.com/dp/B0C3CHH14W) [**Viori Purple Shampoo Bar - Handcrafted with Longsheng Rice Water & Natural Ingredients - All Natural Shampoo Bar - Neutralizes Brassy Tones In Blonde Hair**Viori**$12.48**4.4★**— 3%**](https://www.amazon.com/dp/B0CN3TVFC1)
**~~View all trending →~~**
## **What buyers say about purple shampoo bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lather**14%
*“Good lather”*
**Smell**11%
*“Love scent”*
**Soft Feel**9%
*“My hair also feels smooth”*
**Suitability Colored Hair**7%
*“Best for my colored hair”*
**Quality-Overall**7%
*“A really amazing set of products”*
**Ease Of Use**5%
*“Easy to use”*
**Cleansing**4%
*“it rinses clean”*
**Color**3%
*“the color is perfect”*
**Durability**3%
*“They are so easy to use they last a long time”*
**Value For Money**3%
*“Good product at a reasonable price”*
### **What buyers complain about **
**Smell**10%
*“Don't like the smell”*
**Moist/Dry**6%
*“Poor moisture level”*
**Lather**6%
*“Hard to get it to lather”*
**Allergies**5%
*“Allergic reaction”*
**Suitability Colored Hair**5%
*“See nothing different in gray hair after using several times”*
**Value For Money**4%
*“Way to expensive”*
**Oily/Greasy**3%
*“my hair felt heavy and greasy, even immediately after shampooing”*
**Ease Of Cleaning**3%
*“is not a good cleanser”*
**Hair Related**3%
*“Also, I seem to need to wash my hair more frequently as there seems to be a remaining film after washing”*
**Functionality-Overall**3%
*“Didn't work for me”*
### **Top return reasons **
**Smell**29%
**Advertised Vs Actual Product**12%
**Suitability Short Hair**7%
**Moist/Dry**6%
**Functionality-Overall**6%
**Suitability Colored Hair**5%
**Color**3%
**Suitability Straight Hair**3%
**Size-Overall**3%
**Damage/Burn Hair**3%
## **Common questions**
- **Is purple shampoo bar profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the purple shampoo bar niche?**
- 8 brands and 10 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in purple shampoo bar?**
- Top complaints mined from reviews: Smell, Moist/Dry, Lather. The return rate is 0.9%.
- **When does demand for purple shampoo bar peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the purple shampoo bar niche?**
- Listings span $9.08–$24.82; the average listing price is $13.95 (sweet spot $15–$100). The average incumbent carries 4,646 reviews — the moat a new listing must climb.
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