---
title: "Purple Shampoo and Conditioner Set — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-shampoo-and-conditioner-set"
last_updated: "2026-08-10T22:57:40.168Z"
locale: en
meta:
description: "Niche score 64/100 · $1.8M/yr market · 963K searches/yr · $20.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $1.8M/yr market · 963K searches/yr · $20.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Purple Shampoo and Conditioner Set — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **purple shampoo and conditioner set**
**Launch it**
A $1.8M/yr market growing +14.0% this quarter with returns at 0.8% — clears our launch bar.
Market size 92Growth 42Conversion 83Competition 34Returns 96Price range 69Avg price 89Brand share 60Review moat 19Quality gap 55
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.8M**
$1.8M/yr · 963K searches
**Avg price**
**Great****$20.64**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.05–$30.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****14,884.11**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple shampoo and conditioner set is a $1.8M/yr Amazon United States market (963K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple shampoo and conditioner set market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**25%**
- L'Oreal Paris35% - Hair Biology14% - KESMEDIK7% - L LUSETA6% - Botanic Hearth6% - Marc Anthony6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-shampoo-and-conditioner-set/trend)
## **Top purple shampoo and conditioner set search terms**
- **purple shampoo and conditioner set**640K/yr+6.3%7.4% conv. - **purple shampoo and conditioner**105K/yr+51.9%5.5% conv. - **blonde shampoo and conditioner set**57K/yr+4.6%5.0% conv. - **loreal purple shampoo and conditioner**32K/yr+35.5%16.6% conv. - **blonde shampoo and conditioner**21K/yr+62.1%2.8% conv. - **redken purple shampoo and conditioner**26K/yr+1.1%0.9% conv. - **shampoo and conditioner for blonde hair**12K/yr+20.6%2.1% conv. - **luseta purple shampoo**9K/yr+60.8%4.6% conv. - **purple shampoo and conditioner for blonde hair**6K/yr+46.6%5.9% conv. - **loreal purple**6K/yr+20.5%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-shampoo-and-conditioner-set/search-terms)
## **Top purple shampoo and conditioner set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$181K20%$362K30%$543K40%$725K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris EverPure Purple Shampoo and Conditioner Set Sulfate-Free Brass Toning for Blonde Bleached Highlighted Silver or Gray Color-Treated Hair 13.6 Fl Oz Set**L'Oreal Paris**$16.93**4.5★33,333 rev](https://www.amazon.com/dp/B0842YD1CX) [2**Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack**Hair Biology**$17.34**4.6★5,873 rev](https://www.amazon.com/dp/B09MZX876X) [3**KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free**KESMEDIK**$25.04**4.3★1,749 rev](https://www.amazon.com/dp/B0FD56V731) [4**Luseta Purple Shampoo and Conditioner Set for Blonde Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz**L LUSETA**$27.99**4.3★18,643 rev](https://www.amazon.com/dp/B07CSPRKWV) [5**Botanic Hearth Purple Shampoo And Conditioner Set | For All Shades Of Blonde Silver And Gray Hair | Enhances Highlights | Sulfate Free Paraben Free 16 Fl Oz Each**Botanic Hearth**$20.23**4.2★66,441 rev](https://www.amazon.com/dp/B07Y9NHHGZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marc Anthony Repair Blonde Purple Shampoo and Conditioner Set**Marc Anthony**$16.84**16,154 rev3mo ago](https://www.amazon.com/dp/B0GVKTTY85) [**Luseta Purple Shampoo and Conditioner Set for Blonde Hair 2 * 16.9 Fl Oz**LUSETA**$27.85**4,313 rev6mo ago](https://www.amazon.com/dp/B0G8GQ4BGS) [**John Frieda Go Blonder Shampoo and Conditioner Set Gradually Lightens Blonde Color Up For Natural or Color-Treated Hair 8.3 oz Pack of 2**John Frieda**$19.30**1,858 rev8mo ago](https://www.amazon.com/dp/B0FYGY5RNH) [**KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free**KESMEDIK**$25.04**1,749 rev1y ago](https://www.amazon.com/dp/B0FD56V731) [**Purple Shampoo and Conditioner Set for Blonde Silver Brown Bleached Highlighted Hair Color Treated Hair Enhance Blonde Tones Repair Damaged Hair Adds Stronger Shine Hydration 2 x 5.29 oz**MOC LINK**$10.32**197 rev1y ago](https://www.amazon.com/dp/B0FBWGYCCG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marc Anthony Repair Blonde Purple Shampoo and Conditioner Set**Marc Anthony**$16.84**4.5★**▲ 243%**](https://www.amazon.com/dp/B0GVKTTY85) [**John Frieda Go Blonder Shampoo and Conditioner Set Gradually Lightens Blonde Color Up For Natural or Color-Treated Hair 8.3 oz Pack of 2**John Frieda**$19.30**4.5★**▲ 87%**](https://www.amazon.com/dp/B0FYGY5RNH) [**Luseta Purple Shampoo and Conditioner Set for Blonde Hair 2 * 16.9 Fl Oz**LUSETA**$27.85**4.4★**▲ 59%**](https://www.amazon.com/dp/B0G8GQ4BGS) [**Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack**Hair Biology**$17.34**4.6★**▲ 45%**](https://www.amazon.com/dp/B09MZX876X) [**Clairol Professional Shimmer Lights Purple Shampoo 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde Silver Gray & Highlighted Hair **Packaging May Vary**Clairol Professional**$8.05**4.6★**▲ 42%**](https://www.amazon.com/dp/B082B5GPTV)
**~~View all trending →~~**
## **What buyers say about purple shampoo and conditioner set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Super great quality shampoo”*
**Smell**13%
*“It smells divine”*
**Soft Feel**11%
*“Nice and smooth”*
**Suitability Colored Hair**10%
*“Keeps my hair color bright”*
**Color**7%
*“the color is very pretty”*
**Value For Money**6%
*“Very affordable”*
**Brightness/Shine/Glow**4%
*“So soft and shiny”*
**Efficiency**3%
*“It works beautifully”*
**Suitability Straight Hair**3%
*“Works Great 👍👍 my hair not dull, it looks Shiny and Healthy”*
**Moist/Dry**3%
*“Great and moisturizing”*
### **What buyers complain about **
**Color**12%
*“Coloring isnt for me”*
**Smell**11%
*“Bad smell”*
**Moist/Dry**8%
*“No moisture”*
**Suitability Colored Hair**7%
*“meaning i decided to stop coloring my hair”*
**Functionality-Overall**5%
*“Didn't work”*
**Hair Related**4%
*“hair does not feel soft”*
**Motor Power**3%
*“The pump was broken also”*
**Value For Money**3%
*“But expensive”*
**Thickness**3%
*“Due to how thick the product is it's almost impossible to get out of the container”*
**Leak-Proof**2%
*“Both were leaking”*
### **Top return reasons **
**Leak-Proof**13%
**Functionality-Overall**11%
**Color**9%
**Smell**9%
**Suitability Colored Hair**8%
**Advertised Vs Actual Product**7%
**Moist/Dry**6%
**Suitability Short Hair**6%
**Size-Overall**5%
**Value For Money**4%
## **Common questions**
- **Is purple shampoo and conditioner set profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Launch it (64/100).
- **How competitive is the purple shampoo and conditioner set niche?**
- 16 brands and 41 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in purple shampoo and conditioner set?**
- Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.8%.
- **When does demand for purple shampoo and conditioner set peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the purple shampoo and conditioner set niche?**
- Listings span $8.05–$30.23; the average listing price is $20.64 (sweet spot $15–$100). The average incumbent carries 14,884 reviews — the moat a new listing must climb.
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