---
title: "Trend — purple nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-nail-polish/trend"
last_updated: "2026-08-10T22:06:24.102Z"
locale: en
meta:
  description: "Niche score 53/100 · $169K/yr market · 494K searches/yr. Prices mostly outside the sweet spot ($1.10–$14.43) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $169K/yr market · 494K searches/yr. Prices mostly outside the sweet spot ($1.10–$14.43) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — purple nail polish - Flapen"
---

# **purple nail polish**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($1.10–$14.43) keeps it on the watch list.

Market size 35Growth 54Conversion 50Competition 84Returns 98Price range 0Avg price 23Brand share 32Review moat 18Quality gap 67

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+26.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$169K**

$169K/yr · 494K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****$8.43**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****16,010.86**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.10–$14.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend