---
title: "Purple Lipstick — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-lipstick"
last_updated: "2026-08-10T22:16:42.730Z"
locale: en
meta:
description: "Niche score 53/100 · $87K/yr market · 256K searches/yr. A deep review moat (17,917 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $87K/yr market · 256K searches/yr. A deep review moat (17,917 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Lipstick — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **purple lipstick**
**Worth a look**
Shows low returns (1.0%), but a deep review moat (17,917 avg reviews) keeps it on the watch list.
Market size 22Growth 22Conversion 55Competition 81Returns 95Price range 30Avg price 21Brand share 80Review moat 17Quality gap 81
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$1.04–$20.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$87K**
$87K/yr · 256K searches
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.42**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****17,917.44**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, purple lipstick is a $87K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple lipstick market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$111K–$148K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**55%**
Top 20: 97%
**Top-5 click share**
**34%**
Top 20: 69%
**Open market**
**39%**
- REVLON16% - L.A. COLORS15% - NYX PROFESSIONAL MAKEUP10% - Depuplum8% - Black Radiance6% - MAYBELLINE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
20K15KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-lipstick/trend)
## **Top purple lipstick search terms**
- **purple lipstick**166K/yr-6.2%4.3% conv. - **dark purple lipstick**31K/yr-3.6%3.4% conv. - **purple lipstick for women**15K/yr-10.0%5.2% conv. - **purple matte lipstick**10K/yr-11.3%3.8% conv. - **violet lipstick**7K/yr+15.9%1.9% conv. - **lipstick purple**5K/yr-4.2%2.9% conv. - **purple lipstick long lasting**5K/yr-23.4%5.0% conv. - **purple lipstick matte**5K/yr-8.3%4.1% conv. - **matte purple lipstick**5K/yr-25.8%3.6% conv. - **deep purple lipstick**5K/yr-18.9%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-lipstick/search-terms)
## **Top purple lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L.A. COLORS Moisture Rich Lip Color Grape Crush CML541**L.A. COLORS**$2.45**4.2★1,686 rev](https://www.amazon.com/dp/B07DGWPH1X) [2**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 663 Va Va Violet 0.15 oz**REVLON**$6.70**4.6★41,262 rev](https://www.amazon.com/dp/B003BR0IGK) [3**NYX PROFESSIONAL MAKEUP Liquid Suede Cream Lipstick - Subversive Socialite (Wine Purple)**NYX PROFESSIONAL MAKEUP**$8.17**4.4★15,567 rev](https://www.amazon.com/dp/B01GC63PLG) [4**L.A. COLORS Matte Lipstick Entice CML469**L.A. COLORS**$3.01**4.3★1,371 rev](https://www.amazon.com/dp/B01DYV0RI6) [5**Depuplum Purple Lipstick Matte for Women ColorStay Long Lasting Lipsticks**Depuplum**$9.83**4.1★2,006 rev](https://www.amazon.com/dp/B0D2H8KPC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purple Shimmer Goth Lipstick (Matte Black Base) - High Coverage Velvet Lip Gloss Long Lasting Waterproof Dark Purple Sparkle Lip Stain for Women Lavender Metal Lip Mud for Daily Party Cosplay #10**BEUSELF**$9.73**83 rev7mo ago](https://www.amazon.com/dp/B0G4V6YZDM) [**HHLTOH Dark Orchid Purple Matte Lipstick - Pigmented Lip Crayon & Face Paint Stick for Women Everyday Halloween Birthday Party Wear Younger-Looking Lip Makeup Labial con color para uso diario 08**HHLTOH**$7.56**342 rev1y ago](https://www.amazon.com/dp/B0DXVF713V) [**HHLTOH Grape Purple Matte Lipstick for Women - Pigmented Lip Crayon & Face Paint Stick for Everyday Halloween Birthday Party Wear Younger-Looking Lip Gloss Makeup Lpiz labial morado para mujer 11**HHLTOH**$7.40**342 rev1y ago](https://www.amazon.com/dp/B0DXTZ2QVC) [**OCHAIN Purple Matte Lipstick Long Lasting Full Coverage Non-Transfer Lipstick for Women Infused with Jojoba Oil and Vitamin E Cruelty-Free & Vegan (13 EMOTION) 0.12 Oz**O'CHAIN**$7.13**286 rev1y ago](https://www.amazon.com/dp/B0DP211WGJ) [**ISMINE Purple Matte Liquid Lipstick Non-stick Cup Vegan Velvet Waterproof Long Lasting Liquid Lipstick (#44 7ml/0.24 fl oz)**IS'MINE**$4.96**239 rev1y ago](https://www.amazon.com/dp/B0DG54PNPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purple Shimmer Goth Lipstick (Matte Black Base) - High Coverage Velvet Lip Gloss Long Lasting Waterproof Dark Purple Sparkle Lip Stain for Women Lavender Metal Lip Mud for Daily Party Cosplay #10**BEUSELF**$9.73**3.8★**▲ 246%**](https://www.amazon.com/dp/B0G4V6YZDM) [**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 660 Berry Haute 0.15 oz**REVLON**$6.96**4.6★**▲ 162%**](https://www.amazon.com/dp/B000H3GDXS) [**HHLTOH Dark Orchid Purple Matte Lipstick - Pigmented Lip Crayon & Face Paint Stick for Women Everyday Halloween Birthday Party Wear Younger-Looking Lip Makeup Labial con color para uso diario 08**HHLTOH**$7.56**4.2★**▲ 131%**](https://www.amazon.com/dp/B0DXVF713V) [**NYX PROFESSIONAL MAKEUP Shout Loud Satin Lipstick Infused With Shea Butter - Emotion (Bright Purple-Pink)**NYX PROFESSIONAL MAKEUP**$9.94**4.3★**▲ 117%**](https://www.amazon.com/dp/B0861NKXM5) [**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 663 Va Va Violet 0.15 oz**REVLON**$6.70**4.6★**▲ 108%**](https://www.amazon.com/dp/B003BR0IGK)
**~~View all trending →~~**
## **What buyers say about purple lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Amazing color”*
**Soft Feel**6%
*“Goes on smooth”*
**Moist/Dry**5%
*“moisturizing - its perfect”*
**Quality-Overall**5%
*“Excellent product”*
**Value For Money**4%
*“Worth the money”*
**Durability**4%
*“Durable”*
**Texture/Consistency-Overall**2%
*“smooth texture”*
**Ease Of Application**2%
*“ease of application”*
**Brightness/Shine/Glow**2%
*“Bright”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Color**28%
*“Terrible color”*
**Durability**9%
*“Breaks off easily”*
**Moist/Dry**7%
*“Not enough moisturizing”*
**Smell**6%
*“No fragrance or taste”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Value For Money**4%
*“Not worth the price”*
**Quality-Overall**3%
*“Cheap product”*
**Adhesion/Stickiness**2%
*“Defective tube glued shut”*
**Size-Overall**2%
*“Small tube”*
**Product Condition**2%
*“Mine came already used”*
### **Top return reasons **
**Color**59%
**Advertised Vs Actual Product**11%
**Smell**5%
**Moist/Dry**5%
**Product Condition**4%
**Value For Money**2%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Defective Material/Parts**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is purple lipstick profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 57 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the purple lipstick niche?**
- 24 brands and 162 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in purple lipstick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.
- **When does demand for purple lipstick peak?**
- Demand peaks in Oct–Nov; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the purple lipstick niche?**
- Listings span $1.04–$20.86; the average listing price is $7.42 (sweet spot $15–$100). The average incumbent carries 17,917 reviews — the moat a new listing must climb.
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