---
title: "Purple Leave in Conditioner — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-leave-in-conditioner"
last_updated: "2026-08-10T21:06:10.275Z"
locale: en
meta:
description: "Niche score 47/100 · $115K/yr market · 76K searches/yr · $15.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $115K/yr market · 76K searches/yr · $15.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Leave in Conditioner — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **purple leave in conditioner**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 42Conversion 87Competition 35Returns 95Price range 48Avg price 75Brand share 3Review moat 54Quality gap 42
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.14**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,330.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$7.23–$22.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$115K**
$115K/yr · 76K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purple leave in conditioner is a $115K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple leave in conditioner market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$121K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#786**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**0%**
- HASK90% - EVA·NYC3% - Sun Bum2% - jhirmack2% - PRAVANA2% - BlondMe1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-leave-in-conditioner/trend)
## **Top purple leave in conditioner search terms**
- **hask leave in conditioner spray**30K/yr+9.0%8.9% conv. - **purple leave in conditioner**12K/yr+9.7%2.4% conv. - **hask argan oil 5 in 1 leave in spray**10K/yr+34.4%6.9% conv. - **hask leave in conditioner**7K/yr+1.7%7.2% conv. - **hask 5 in 1 leave in spray**5K/yr+27.9%8.1% conv. - **hask coconut oil 5 in 1 leave in spray**4K/yr+41.7%12.4% conv. - **hask spray**3K/yr+5.5%7.4% conv. - **purple leave in conditioner for blonde hair**3K/yr+9.4%3.4% conv. - **leave in toner for brassy hair**3K/yr-15.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-leave-in-conditioner/search-terms)
## **Top purple leave in conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HASK Argan Oil 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Argan Oil Repairing Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types**HASK**$18.79**4.5★614 rev](https://www.amazon.com/dp/B0DJTDR58T) [2**HASK Keratin 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - KERATIN 2 PIECE SET**HASK**$14.33**4.6★884 rev](https://www.amazon.com/dp/B0873XFLJC) [3**HASK Thickening BIOTIN 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - 6 Fl Oz**HASK**$7.23**4.6★1,786 rev](https://www.amazon.com/dp/B07PTCDZQ8) [4**HASK Nourishing COCONUT 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - 6 Fl Oz**HASK**$7.77**4.6★2,200 rev](https://www.amazon.com/dp/B07N176G56) [5**HASK Biotin Thicken 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Argan Oil Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types**HASK**$18.76**4.5★614 rev](https://www.amazon.com/dp/B0FH5MYRFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HASK Biotin Thicken 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Argan Oil Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types**HASK**$18.76**614 rev1y ago](https://www.amazon.com/dp/B0FH5MYRFM) [**HASK 5-in-1 Coconut Leave-In Conditioner Duo (6oz-Qty 2) & Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types**HASK**$18.76**614 rev1y ago](https://www.amazon.com/dp/B0FHSKKXJL) [**HASK 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types (Curl Care)**HASK**$18.88**614 rev1y ago](https://www.amazon.com/dp/B0FDN1P5K7) [**HASK Bond Building Leave-In Treatment Cream with TripleBond Complex & Argan Oil Repairs Damage Prevents Breakage Adds Moisture Sulfate-Free Cruelty-Free Color-Safe 3.3 oz**HASK**$9.97**119 rev1y ago](https://www.amazon.com/dp/B0DX7216BQ) [**BlondMe Bond Repair Purple Spray Conditioner for Blonde Hair 5 Fl Oz | Neutralize Yellow & Brassy Tones | Strengthen Repair & Prevent Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes**BlondMe**$22.16**988 rev1y ago](https://www.amazon.com/dp/B0DV5RTSJC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HASK Keratin 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - KERATIN 2 PIECE SET**HASK**$14.33**4.6★**▲ 136%**](https://www.amazon.com/dp/B0873XFLJC) [**EVANYC Leave-In Hair Cream for Blonde Hair 5.4 Fl Oz - Leave In Conditioner Helps Eliminate Brassy Yellow Tones No-Rinse Toner**EVA·NYC**$14.86**4.3★**▲ 44%**](https://www.amazon.com/dp/B0B3JV33YQ) [**BlondMe Bond Repair Purple Spray Conditioner for Blonde Hair 5 Fl Oz | Neutralize Yellow & Brassy Tones | Strengthen Repair & Prevent Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes**BlondMe**$22.16**4.4★**▲ 26%**](https://www.amazon.com/dp/B0DV5RTSJC) [**HASK Thickening BIOTIN 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - 6 Fl Oz**HASK**$7.23**4.6★**▲ 14%**](https://www.amazon.com/dp/B07PTCDZQ8) [**HASK Argan Oil 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Argan Oil Repairing Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types**HASK**$18.79**4.5★**— 9%**](https://www.amazon.com/dp/B0DJTDR58T)
**~~View all trending →~~**
## **What buyers say about purple leave in conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“EXCELLENT PRODUCT”*
**Smell**13%
*“It makes my hair feel and smell great”*
**Hair Growth**9%
*“helped it grow”*
**Soft Feel**7%
*“Smooth hair”*
**Suitability Straight Hair**5%
*“Tones ur hair all day”*
**Moist/Dry**5%
*“It's not bad and very moisturizing”*
**Value For Money**4%
*“Great price”*
**Ease Of Use**3%
*“Its easy to use”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Suitability Curly Hair**2%
*“easy way to tame the frizz”*
### **What buyers complain about **
**Smell**16%
*“Misleading product with awful scent”*
**Leak-Proof**12%
*“product leaking when received”*
**Moist/Dry**10%
*“Almost feel like it dried it out”*
**Hair Related**4%
*“It nothing to help my hair Haske is still the best”*
**Color**4%
*“the purple one was awful”*
**Functionality-Overall**4%
*“Does not condition well”*
**Dispensing Mechanism**3%
*“Bottle push dispenser was broken off”*
**Residue**3%
*“Leaves a residue on your hair”*
**Suitability Short Hair**3%
*“It does not penetrate the hair”*
**Advertised Vs Actual Product**3%
*“This product is misleading It doesnt tone blonde hair at all”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**27%
**Advertised Vs Actual Product**8%
**Functionality-Overall**4%
**Oily/Greasy**4%
**Defective Material/Parts**3%
**Suitability Short Hair**3%
**Moist/Dry**3%
**Motor Power**2%
**Damage/Burn Hair**2%
## **Common questions**
- **Is purple leave in conditioner profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 21 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the purple leave in conditioner niche?**
- 6 brands and 73 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in purple leave in conditioner?**
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 1.0%.
- **When does demand for purple leave in conditioner peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the purple leave in conditioner niche?**
- Listings span $7.23–$22.16; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)