---
title: "Search terms — purple hair wax - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-hair-wax/search-terms"
last_updated: "2026-08-09T20:59:58.532Z"
locale: en
meta:
  description: "Niche score 42/100 · $173K/yr market · 219K searches/yr · $11.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $173K/yr market · 219K searches/yr · $11.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — purple hair wax - Flapen"
---

# **purple hair wax**

**Skip it**

Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 17Conversion 76Competition 22Returns 50Price range 18Avg price 42Brand share 51Review moat 38Quality gap 87

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****$11.06**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,673.38**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$173K**

$173K/yr · 219K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$6.06–$16.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

## Search terms