---
title: "Purple Hair Wax — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-hair-wax"
last_updated: "2026-08-10T20:15:40.362Z"
locale: en
meta:
description: "Niche score 42/100 · $173K/yr market · 219K searches/yr · $11.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $173K/yr market · 219K searches/yr · $11.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Hair Wax — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **purple hair wax**
**Skip it**
Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 17Conversion 76Competition 22Returns 50Price range 18Avg price 42Brand share 51Review moat 38Quality gap 87
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,673.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$173K**
$173K/yr · 219K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$6.06–$16.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple hair wax is a $173K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple hair wax market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$138K–$166K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**15 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**20%**
- SOVONCARE24% - Hansuby18% - VOLLUCK16% - Mifeloy10% - Red by Kiss7% - EFLY6%
## **Demand**
Weekly Amazon search volume, last 41 weeks — -16.8% search growth over the last 90 days.
45K35KSpike '25Sep '25Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-hair-wax/trend)
## **Top purple hair wax search terms**
- **purple hair wax**97K/yr-16.2%6.2% conv. - **purple hair gel**31K/yr-19.3%4.6% conv. - **purple rain hair gel**4K/yr+132.8%0.2% conv. - **purple hair wax for dark hair**3K/yr+258.4%6.7% conv. - **purple hair gel for kids**6K/yr-19.6%8.0% conv. - **gemini naturals purple rain hair gel**6K/yr-15.0%5.4% conv. - **hair wax purple**4K/yr+15.3%4.8% conv. - **purple hair color wax**5K/yr-29.8%5.2% conv. - **purple hair wax for kids**14K/yr-56.4%9.3% conv. - **gemini purple rain hair gel**5K/yr-44.8%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-hair-wax/search-terms)
## **Top purple hair wax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purple Temporary Hair Color Wax - SOVONCARE Washable Hair Dye for Men & Women All-Day Hold Disposable Hair Styling Clays for Party Cosplay & Daily 4.23 oz**SOVONCARE**$11.12**3.8★5,048 rev](https://www.amazon.com/dp/B07DDFX1YR) [2**Temporary Purple Hair Color Wax for Kids Women Men Colored Hair Styling Mud Washable Style Violet Dye for Girl Boy Teens DIY Instant Hair Coloring Gel Cream for Cosplay Halloween Childrens Day**Hansuby**$11.81**4.2★817 rev](https://www.amazon.com/dp/B0DFG94HLH) [3**Purple Temporary Hair Dye Wax Natural Instant Hair Color Wax Pomades 4.23 oz Hair Styling Clay for Party Cosplay Halloween Christmas**VOLLUCK**$11.23**3.8★8,322 rev](https://www.amazon.com/dp/B08SK9WC1Y) [4**Mifeloy Purple Temporary Hair Color Wax Instant Natural Hairstyle Cream Dye Washable Styling Pomadesfor Men Girls Women Youth Disposable Violet Coloring Mud for Party Cosplay DIY Halloween**Mifeloy**$11.66**4.1★859 rev](https://www.amazon.com/dp/B0C1MVGR1T) [5**Red by Kiss Tintation Temporary Hair Color Wax Vivid Instant Color Ultra Hold Water & Sweat Resistant Curly Hair Safe Non-Drying & Damage-Free (Purple)**Red by Kiss**$6.06**4.0★92 rev](https://www.amazon.com/dp/B0FPDWQKH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red by Kiss Tintation Temporary Hair Color Wax Vivid Instant Color Ultra Hold Water & Sweat Resistant Curly Hair Safe Non-Drying & Damage-Free (Purple)**Red by Kiss**$6.06**92 rev10mo ago](https://www.amazon.com/dp/B0FPDWQKH7) [**Purple Hair Spray Temporary Hair Color Spray for Kids Women Men Washable One-Time Use Hair Color Wax Dye Hair Coloring Natural Hair Style Gel for Christmas Party Cosplay(Purple 120ML)**KENINA**$10.24**418 rev1y ago](https://www.amazon.com/dp/B0F54LXTD2) [**Temporary Hair Color Wax Purple Hair Dye Washable One-time Natural Hair Coloring Mud Wax for Halloween Cosplay Party & Daily Use Easy to Remove-4.23 oz**MULPG**$7.46**141 rev1y ago](https://www.amazon.com/dp/B0DK142Z4B) [**Temporary Purple Hair Color Wax for Kids Women Men Colored Hair Styling Mud Washable Style Violet Dye for Girl Boy Teens DIY Instant Hair Coloring Gel Cream for Cosplay Halloween Childrens Day**Hansuby**$11.81**817 rev1y ago](https://www.amazon.com/dp/B0DFG94HLH) [**Purple Temporary Hair Color Wax Kit for teenagers Crazy Hair Day Accessories Instant Hair Dye Color Wax for Party Halloween Christmas Washable Crazy Hair Style**Cherocito**$9.33**230 rev2y ago](https://www.amazon.com/dp/B0DHDB7NBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red by Kiss Tintation Temporary Hair Color Wax Vivid Instant Color Ultra Hold Water & Sweat Resistant Curly Hair Safe Non-Drying & Damage-Free (Purple)**Red by Kiss**$6.06**4.0★**▲ 504%**](https://www.amazon.com/dp/B0FPDWQKH7) [**Purple Temporary Hair Color Wax - SOVONCARE Washable Hair Dye for Men & Women All-Day Hold Disposable Hair Styling Clays for Party Cosplay & Daily 4.23 oz**SOVONCARE**$11.12**3.8★**▲ 166%**](https://www.amazon.com/dp/B07DDFX1YR) [**MOFAJANG Unisex Hair Wax Color Dye Styling Cream Mud Natural Hairstyle Pomade Washable Temporary Party Cosplay (Purple)**NYKKOLA**$8.54**3.9★**▲ 164%**](https://www.amazon.com/dp/B00L88OMTS) [**Purple Hair Spray Temporary Hair Color Spray for Kids Women Men Washable One-Time Use Hair Color Wax Dye Hair Coloring Natural Hair Style Gel for Christmas Party Cosplay(Purple 120ML)**KENINA**$10.24**4.4★**▲ 50%**](https://www.amazon.com/dp/B0F54LXTD2) [**Temporary Hair Color Wax Purple Hair Dye Washable One-time Natural Hair Coloring Mud Wax for Halloween Cosplay Party & Daily Use Easy to Remove-4.23 oz**MULPG**$7.46**4.1★**▲ 33%**](https://www.amazon.com/dp/B0DK142Z4B)
**~~View all trending →~~**
## **What buyers say about purple hair wax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Bright Colors”*
**Smell**11%
*“Smells Great”*
**Ease Of Application**6%
*“beautiful from the first application”*
**Suitability Colored Hair**5%
*“surprisingly the colors showed up relatively well on the brunette”*
**Quality-Overall**5%
*“Overall, a very good product for kids and teens who like to switch things up”*
**Ease Of Cleaning**5%
*“thankfully easy to clean”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“It holds very well”*
**Value For Money**3%
*“affordable”*
**Hair Styling**3%
*“Keeps hair in place and looking nice”*
### **What buyers complain about **
**Color**9%
*“The colors werent quite as vibrant as the photos”*
**Suitability Colored Hair**7%
*“this purple wax did absolutely nothing”*
**Ease Of Use**7%
*“Hard to use”*
**Product Condition**7%
*“Clearly used”*
**Smell**6%
*“STRONG SMELL”*
**Adhesion/Stickiness**6%
*“sticky and to hard, harrys doesn't last, not spending 20 25 bucks on a small tube of gel”*
**Ease Of Cleaning**6%
*“What a mess”*
**Advertised Vs Actual Product**4%
*“Not what it seems”*
**Add-Ons/Attachments**2%
*“did not include the accessories like it said so that was disappointing for my son”*
**Hair Related**2%
*“the situation becomes infinitely worse – your hair gets stuck together in stiff”*
### **Top return reasons **
**Color**17%
**Suitability Colored Hair**17%
**Advertised Vs Actual Product**10%
**Functionality-Overall**10%
**Product Condition**6%
**Smell**5%
**Adhesion/Stickiness**4%
**Value For Money**3%
**Moist/Dry**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is purple hair wax profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the purple hair wax niche?**
- 15 brands and 23 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in purple hair wax?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Ease Of Use. The return rate is 3.0%.
- **What does it cost to enter the purple hair wax niche?**
- Listings span $6.06–$16.97; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 2,673 reviews — the moat a new listing must climb.
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