---
title: "Products — purple hair mask - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-hair-mask/products"
last_updated: "2026-08-10T21:28:38.716Z"
locale: en
meta:
  description: "Niche score 60/100 · $711K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $711K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — purple hair mask - Flapen"
---

# **purple hair mask**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 37Conversion 68Competition 42Returns 95Price range 80Avg price 89Brand share 62Review moat 24Quality gap 58

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.11–$67.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$711K**

$711K/yr · 567K searches

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,586.13**

avg incumbent reviews — the moat a new listing must climb

## Products