---
title: "Purple Hair Mask — $711K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-hair-mask"
last_updated: "2026-08-10T20:15:46.110Z"
locale: en
meta:
description: "Niche score 60/100 · $711K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $711K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Hair Mask — $711K/yr Amazon US Niche (2026) - Flapen"
---
# **purple hair mask**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 37Conversion 68Competition 42Returns 95Price range 80Avg price 89Brand share 62Review moat 24Quality gap 58
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.11–$67.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$711K**
$711K/yr · 567K searches
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,586.13**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple hair mask is a $711K/yr Amazon United States market (567K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun. Verdict: Worth a look — 60/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple hair mask market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$820K–$1.0M**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**27%**
- MAREE25% - Clairol Professional18% - BOLD UNIQ11% - SUNATORIA9% - Karseell5% - Redken5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
18K13KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-hair-mask/trend)
## **Top purple hair mask search terms**
- **purple hair mask**228K/yr+13.6%7.0% conv. - **purple mask**51K/yr+7.6%5.7% conv. - **purple toner**45K/yr+11.6%5.1% conv. - **purple mask for blonde hair**31K/yr+19.4%7.2% conv. - **blonde hair mask**30K/yr+11.3%2.8% conv. - **purple toner for blonde hair**16K/yr+30.1%5.7% conv. - **purple hair mask for blonde hair**22K/yr-1.6%7.2% conv. - **maree purple hair mask**15K/yr-16.7%6.5% conv. - **purple toning mask**15K/yr-0.2%5.7% conv. - **maree triple action purple hair mask**13K/yr-18.3%8.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-hair-mask/search-terms)
## **Top purple hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$71K20%$142K30%$213K40%$284K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple**MAREE**$22.11**4.4★10,703 rev](https://www.amazon.com/dp/B0DQXSGCLW) [2**Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary**Clairol Professional**$9.73**4.4★3,297 rev](https://www.amazon.com/dp/B08H5VJJW7) [3**Bold Uniq Purple Hair Mask - Toner For Blonde Platinum Bleached Silver Gray Ash & Brassy Hair - Remove Yellow Tones & Condition Dry Damaged Hair - Cruelty Free & Vegan - 6.76oz**BOLD UNIQ**$27.64**4.3★53,692 rev](https://www.amazon.com/dp/B07F1XK8WD) [4**SUNATORIA Purple Hair Mask for Blonde & Bleached Hair 2-in-1 Keratin Toning Conditioner for Brass Control Helps Reduce Yellow Tones While Softening Dry Color-Treated Strands | 8.5 Fl Oz**SUNATORIA**$15.10**4.5★11,462 rev](https://www.amazon.com/dp/B09VTKGCQX) [5**Clairol Professional Shimmer Lights Violet Toning Mask 30mL**Clairol Professional**$3.11**4.4★3,297 rev](https://www.amazon.com/dp/B09CQHLRG6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello**MAREE**$21.71**173 rev3mo ago](https://www.amazon.com/dp/B0GHNJ3P7C) [**KESMEDIK Tea Tree Purple Hair Mask Pure Silver Formula for Brassy Yellow Tones Deep Conditioning with Tea Tree & Argan Oil for Dry Damaged Bleached Blonde & Gray Hair Flaky Itchy Scalp Care**KESMEDIK**$17.46**1,706 rev6mo ago](https://www.amazon.com/dp/B0G7MQKWYY) [**Pravana The Perfect Blonde Purple Toning Masque Treatment | Neutralizes Brassy Yellow Tones | For Color-Treated Hair | Adds Strength Shine Elasticity | 5 Fl Oz**Pravana**$20.57**838 rev1y ago](https://www.amazon.com/dp/B0DWCPY7TM) [**Karseell 3.38floz 100ml Purple Hair Mask Professional Neutralizes Brass & Yellow Tones For Blonde Silver Gray Highlighted Hair**Karseell**$18.33**627 rev1y ago](https://www.amazon.com/dp/B0F17TQTN1) [**Eva NYC Toning Hair Mask - Anti-Brass Formula for Blonde Gray + Lightened Hair - Ultra-Violet Pigment and Wild Cherry Bark to Tone and Moisturize - Neutralize Brass - Ginger Rose Scent - 8.4 fl oz**EVA·NYC**$15.41**39 rev1y ago](https://www.amazon.com/dp/B0GBL5SVCY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello**MAREE**$21.71**4.4★**▲ 261%**](https://www.amazon.com/dp/B0GHNJ3P7C) [**Eva NYC Toning Hair Mask - Anti-Brass Formula for Blonde Gray + Lightened Hair - Ultra-Violet Pigment and Wild Cherry Bark to Tone and Moisturize - Neutralize Brass - Ginger Rose Scent - 8.4 fl oz**EVA·NYC**$15.41**4.4★**▲ 125%**](https://www.amazon.com/dp/B0GBL5SVCY) [**SUNATORIA Purple Hair Mask for Blonde & Bleached Hair 2-in-1 Keratin Toning Conditioner for Brass Control Helps Reduce Yellow Tones While Softening Dry Color-Treated Strands | 8.5 Fl Oz**SUNATORIA**$15.10**4.5★**▲ 91%**](https://www.amazon.com/dp/B09VTKGCQX) [**KESMEDIK Tea Tree Purple Hair Mask Pure Silver Formula for Brassy Yellow Tones Deep Conditioning with Tea Tree & Argan Oil for Dry Damaged Bleached Blonde & Gray Hair Flaky Itchy Scalp Care**KESMEDIK**$17.46**4.3★**▲ 83%**](https://www.amazon.com/dp/B0G7MQKWYY) [**Clairol Professional Shimmer Lights Violet Toning Mask 30mL**Clairol Professional**$3.11**4.4★**▲ 40%**](https://www.amazon.com/dp/B09CQHLRG6)
**~~View all trending →~~**
## **What buyers say about purple hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**15%
*“My hair was soft”*
**Quality-Overall**12%
*“Very good exactly what I expected”*
**Color**10%
*“Good color”*
**Smell**9%
*“Great scent”*
**Suitability Colored Hair**7%
*“Helped with the color of my hair”*
**Value For Money**5%
*“Cost effective”*
**Moist/Dry**5%
*“Hydration is wonderful everyone compliments me on it”*
**Advertised Vs Actual Product**4%
*“I got what I was looking for”*
**Brightness/Shine/Glow**3%
*“Makes hair really shiny”*
**Efficiency**2%
*“Works perfectly fine”*
### **What buyers complain about **
**Color**17%
*“it turned it a darker gray”*
**Functionality-Overall**11%
*“No results”*
**Suitability Colored Hair**10%
*“Hard to get color out of hair”*
**Moist/Dry**7%
*“Its very dry”*
**Value For Money**5%
*“expensive”*
**Smell**5%
*“Its a very strong smell not very pleasant”*
**Hair Related**4%
*“Dries out and tangles hair”*
**Quality-Overall**3%
*“The quality its not that good”*
**Ease Of Cleaning**2%
*“wont wash out”*
**Advertised Vs Actual Product**2%
*“misleading”*
### **Top return reasons **
**Functionality-Overall**19%
**Suitability Colored Hair**13%
**Advertised Vs Actual Product**11%
**Color**10%
**Leak-Proof**7%
**Suitability Short Hair**5%
**Smell**4%
**Size-Overall**3%
**Product Condition**3%
**Hair Related**3%
## **Common questions**
- **Is purple hair mask profitable to sell on Amazon United States?**
- The niche generates $711K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the purple hair mask niche?**
- 20 brands and 40 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in purple hair mask?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.0%.
- **When does demand for purple hair mask peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the purple hair mask niche?**
- Listings span $3.11–$67.56; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 5,586 reviews — the moat a new listing must climb.
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