---
title: "Reviews — purple hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-hair-dye/reviews"
last_updated: "2026-08-10T21:28:23.295Z"
locale: en
meta:
  description: "Niche score 61/100 · $1.2M/yr market · 2.6M searches/yr · $14.74 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $1.2M/yr market · 2.6M searches/yr · $14.74 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — purple hair dye - Flapen"
---

# **purple hair dye**

**Launch it**

A $1.2M/yr market growing +10.5% this quarter with returns at 0.8% — clears our launch bar.

Market size 80Growth 38Conversion 37Competition 69Returns 96Price range 64Avg price 73Brand share 42Review moat 7Quality gap 76

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.2M**

$1.2M/yr · 2.6M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$14.74**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$7.11–$29.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+10.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****36,971.53**

avg incumbent reviews — the moat a new listing must climb

## Reviews