---
title: "Purple Hair Dye — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-hair-dye"
last_updated: "2026-08-10T20:15:17.205Z"
locale: en
meta:
description: "Niche score 61/100 · $1.2M/yr market · 2.6M searches/yr · $14.74 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.2M/yr market · 2.6M searches/yr · $14.74 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Purple Hair Dye — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **purple hair dye**
**Launch it**
A $1.2M/yr market growing +10.5% this quarter with returns at 0.8% — clears our launch bar.
Market size 80Growth 38Conversion 37Competition 69Returns 96Price range 64Avg price 73Brand share 42Review moat 7Quality gap 76
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 2.6M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.74**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$7.11–$29.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****36,971.53**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple hair dye is a $1.2M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 80% of demand. Verdict: Launch it — 61/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple hair dye market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 76%
**Open market**
**18%**
- ARCTIC FOX58% - Splat10% - iroiro6% - MANIC PANIC3% - XMONDO3% - Lime Crime3% - Open — no brand owns it (11 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.
60K40KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-hair-dye/trend)
## **Top purple hair dye search terms**
- **purple hair dye**772K/yr+9.2%2.8% conv. - **arctic fox hair dye**391K/yr+21.7%2.4% conv. - **splat hair dye**263K/yr-8.8%1.1% conv. - **artic fox hair dye**153K/yr+68.0%1.9% conv. - **artic fox**148K/yr+8.7%1.5% conv. - **arctic fox**125K/yr+4.1%1.7% conv. - **splat**91K/yr+12.6%0.4% conv. - **dark purple hair dye**95K/yr-6.3%1.8% conv. - **purple hair dye permanent**89K/yr-4.7%1.6% conv. - **artic fox hair dye purple**78K/yr-13.0%6.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-hair-dye/search-terms)
## **Top purple hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$58K10%$116K15%$174K20%$233K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz**ARCTIC FOX**$11.86**4.3★86,431 rev](https://www.amazon.com/dp/B09HW2GN1C) [2**Arctic Fox Semi-Permanent Hair Dye Purple AF - Vegan Cruelty-Free Ammonia-Free Conditioning - 8 Fl Oz**ARCTIC FOX**$18.38**4.3★86,431 rev](https://www.amazon.com/dp/B09HVCM1D8) [3**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz WRATH)**ARCTIC FOX**$18.58**4.3★86,431 rev](https://www.amazon.com/dp/B00MM8C0M4) [4**Splat | Midnight Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Midnight Tanzanite)**Splat**$9.93**4.2★5,386 rev](https://www.amazon.com/dp/B0842BFH84) [5**20 Purple Premium Natural Semi Permanent Hair Color**iroiro**$13.05**4.5★2,121 rev](https://www.amazon.com/dp/B01IU3KF08)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Splat | Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Pink Chameleon)**Splat**$12.22**6,380 rev2y ago](https://www.amazon.com/dp/B0CQPPTX28) [**XMONDO Color Super Purple Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz**XMONDO**$27.05**3,285 rev2y ago](https://www.amazon.com/dp/B0CFG7RYY1) [**Softsheen-Carson Dark and Lovely Hair Dye Fade Resist Hair Color with Conditioning Mask Virtual Violet 1 Kit**SoftSheen**$7.11**18,612 rev2y ago](https://www.amazon.com/dp/B0CP4J6GGC) [**Clairol Bold & Bright Permanent Hair Dye V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1**Clairol**$8.43**501 rev2y ago](https://www.amazon.com/dp/B0CP2S96T5) [**Arctic Fox Semi-Permanent Hair Color Vegan & Cruelty-Free Ammonia-Free Conditioning Long-Lasting For All Hair Types Vivid Purple Dye 8 fl oz Violet Dream**ARCTIC FOX**$18.68**250 rev4y ago](https://www.amazon.com/dp/B0896WQYP2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz VIRGIN PINK)**ARCTIC FOX**$11.87**4.3★**▲ 113%**](https://www.amazon.com/dp/B0147R9UFM) [**Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Color Cream for All Hair Types Long Lasting Poseidon Blue 4 Fl Oz**ARCTIC FOX**$11.86**4.3★**▲ 85%**](https://www.amazon.com/dp/B0147R9UHA) [**MANIC PANIC Classic Purple Haze Semi Permanent Hair Color - Warm Dark Purple Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)**MANIC PANIC**$14.09**4.2★**▲ 68%**](https://www.amazon.com/dp/B002KRHIH4) [**Splat | Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Pink Chameleon)**Splat**$12.22**4.3★**▲ 49%**](https://www.amazon.com/dp/B0CQPPTX28) [**Lunar Tides Semi-Permanent Hair Color (43 colors) (Dark Violet 4 fl. oz.)**Lunar Tides**$13.35**4.1★**▲ 38%**](https://www.amazon.com/dp/B0768GBH1X)
**~~View all trending →~~**
## **What buyers say about purple hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“Amazing color”*
**Smell**9%
*“Nice smell”*
**Suitability Colored Hair**6%
*“colors the hair perfect”*
**Quality-Overall**4%
*“GREAT PRODUCT”*
**Ease Of Use**3%
*“Easy and quick”*
**Ease Of Application**3%
*“Application was straightforward”*
**Soft Feel**3%
*“my hair is soft”*
**Durability**3%
*“I've been using it for years”*
**Color Fading/Discoloration**2%
*“The color stays on for months”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
### **What buyers complain about **
**Color**31%
*“wrong colour”*
**Suitability Colored Hair**12%
*“Did not dye blonde hair”*
**Durability**5%
*“fades quickly”*
**Functionality-Overall**4%
*“it just didnt really show up”*
**Stain Resistance**4%
*“Staining”*
**Color Fading/Discoloration**4%
*“Discolored”*
**Value For Money**3%
*“Waste of MONEY”*
**Smell**2%
*“I would much rather smell like chemicals”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Quality-Overall**2%
*“Very poor quality”*
### **Top return reasons **
**Color**41%
**Suitability Colored Hair**25%
**Functionality-Overall**6%
**Advertised Vs Actual Product**4%
**Leak-Proof**4%
**Size-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Hair Related**2%
**Suitability Short Hair**2%
## **Common questions**
- **Is purple hair dye profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Launch it (61/100).
- **How competitive is the purple hair dye niche?**
- 17 brands and 78 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in purple hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.8%.
- **When does demand for purple hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the purple hair dye niche?**
- Listings span $7.11–$29.06; the average listing price is $14.74 (sweet spot $15–$100). The average incumbent carries 36,972 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)