---
title: "Purple Hair Chalk — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-hair-chalk"
last_updated: "2026-08-11T00:12:02.018Z"
locale: en
meta:
description: "Niche score 44/100 · $28K/yr market · 53K searches/yr · $9.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $28K/yr market · 53K searches/yr · $9.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Hair Chalk — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **purple hair chalk**
**Skip it**
Prices mostly outside the sweet spot ($5.95–$15.55) — this niche doesn't clear our bar today.
Market size 7Growth 28Conversion 65Competition 40Returns 78Price range 6Avg price 28Brand share 58Review moat 22Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,657.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$28K**
$28K/yr · 53K searches
**Price range**
**Bad****$5.95–$15.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, purple hair chalk is a $28K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple hair chalk market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**23%**
- MSDADA23% - Brite19% - Hally Hair11% - HULYHDP9% - Desire Deluxe8% - Splat6%
## **Demand**
Weekly Amazon search volume, last 37 weeks — +2.6% search growth over the last 90 days.
13K8KSpike '25Holiday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-hair-chalk/trend)
## **Top purple hair chalk search terms**
- **purple hair chalk**37K/yr+10.3%5.2% conv. - **purple hair chalk for kids**12K/yr-14.4%5.6% conv. - **hair chalk purple**4K/yr-10.3%8.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-hair-chalk/search-terms)
## **Top purple hair chalk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brite Liquid Purple Hair Chalk | Cruelty-Free Easy to Apply & Washes Off Effortlessly | Vegan Temporary Hair Color | 0.34 Fl Oz**Brite**$9.71**4.8★20 rev](https://www.amazon.com/dp/B0F37X7WPH) [2**MSDADA Purple Hair Chalk for Girls - 10 Pcs New Hair Chalk Comb Temporary Bright Washable Hair Color Dye for Kids - Christmas Birthday Easter St. Patricks Day Gifts Toys for Girls Kids**MSDADA**$9.21**3.9★6,104 rev](https://www.amazon.com/dp/B09DK1CL6R) [3**Hally Hair Temporary Hair Color Shade Stix (Purple) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties**Hally Hair**$8.66**3.6★1,791 rev](https://www.amazon.com/dp/B0BP1F9271) [4**HULYHDP Purple Temporary Hair Color Stick Sweatproof Waterproof Hair Chalk Non-Sticky Washable Face & Body Paint Pen for Cosplay Parties and Daily Makeup**HULYHDP**$5.95**3.5★73 rev](https://www.amazon.com/dp/B0GLYXCTJB) [5**Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids Teenage Make Up & Dress Up Colourful Styles Set Toy for Christmas Birthday Halloween Accessories Party Activities**Desire Deluxe**$15.55**4.4★25,928 rev](https://www.amazon.com/dp/B07FTGLWDR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HULYHDP Purple Temporary Hair Color Stick Sweatproof Waterproof Hair Chalk Non-Sticky Washable Face & Body Paint Pen for Cosplay Parties and Daily Makeup**HULYHDP**$5.95**73 rev5mo ago](https://www.amazon.com/dp/B0GLYXCTJB) [**Purple Hair Color Dye Stick Washable Hair Chalk for Women for Independence Day 4th of July Accessories Temporary Hair Color Stick for Cosplay Party Crazy Hair Day DIY Party.**PPUPXQZ**$6.08**3 rev5mo ago](https://www.amazon.com/dp/B0GJRQDLNS) [**Purple Hair Chalk Washable Temporary Hair Chalk Hair Dye for Women Adults Washable Hair Color Makeup for Sport Events Christmas Birthday Halloween Cosplay Festivals Hair DIY Party**Sellentduct**$7.01**1 rev9mo ago](https://www.amazon.com/dp/B0FRMB7M7V) [**Purple Hair Dye Stick Temporary Hair Color Wax Washable Hair Dye for Adults Non-Sticky Temporary Hair Color Chalk Makeup Gifts for Halloween Christmas Cosplay Party Crazy Hair Day**TAYNING**$8.35**96 rev1y ago](https://www.amazon.com/dp/B0FFM8CJM9) [**Brite Liquid Purple Hair Chalk | Cruelty-Free Easy to Apply & Washes Off Effortlessly | Vegan Temporary Hair Color | 0.34 Fl Oz**Brite**$9.71**20 rev1y ago](https://www.amazon.com/dp/B0F37X7WPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purple Hair Color Dye Stick Washable Hair Chalk for Women for Independence Day 4th of July Accessories Temporary Hair Color Stick for Cosplay Party Crazy Hair Day DIY Party.**PPUPXQZ**$6.08**4.2★**▲ 803%**](https://www.amazon.com/dp/B0GJRQDLNS) [**HULYHDP Purple Temporary Hair Color Stick Sweatproof Waterproof Hair Chalk Non-Sticky Washable Face & Body Paint Pen for Cosplay Parties and Daily Makeup**HULYHDP**$5.95**3.5★**▲ 798%**](https://www.amazon.com/dp/B0GLYXCTJB) [**Brite Liquid Purple Hair Chalk | Cruelty-Free Easy to Apply & Washes Off Effortlessly | Vegan Temporary Hair Color | 0.34 Fl Oz**Brite**$9.71**4.8★**▲ 395%**](https://www.amazon.com/dp/B0F37X7WPH) [**Purple Temporary Hair Color Wax - SOVONCARE Washable Hair Dye for Men & Women All-Day Hold Disposable Hair Styling Clays for Party Cosplay & Daily 4.23 oz**SOVONCARE**$11.12**3.8★**▲ 182%**](https://www.amazon.com/dp/B07DDFX1YR) [**Purple Hair Chalk Washable Temporary Hair Chalk Hair Dye for Women Adults Washable Hair Color Makeup for Sport Events Christmas Birthday Halloween Cosplay Festivals Hair DIY Party**Sellentduct**$7.01**5.0★**▲ 137%**](https://www.amazon.com/dp/B0FRMB7M7V)
**~~View all trending →~~**
## **What buyers say about purple hair chalk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Good color”*
**Ease Of Use**15%
*“Easy to use”*
**Fun/Entertainment Experience**10%
*“Fun and Easy”*
**Gifting Purpose**7%
*“Hair gifts”*
**Quality-Overall**6%
*“Good chalk”*
**Ease Of Cleaning**4%
*“Washes out super easy”*
**Washability**3%
*“mom says its easy to wash out of her hair”*
**Ease Of Application**3%
*“easy application”*
**Suitability Colored Hair**3%
*“A lovely subtle color on darker hair”*
**Value For Money**3%
*“glad it was cheap”*
### **What buyers complain about **
**Color**19%
*“The colors didnt show up at all”*
**Functionality-Overall**13%
*“Didn't work well”*
**Suitability Colored Hair**7%
*“are very hard to put the color in the hair”*
**Quality-Overall**5%
*“Cheap product”*
**Ease Of Use**5%
*“Hard to use”*
**Advertised Vs Actual Product**5%
*“Misrepresented”*
**Adhesion/Stickiness**4%
*“You dont need that much even it has a very stick consistency”*
**Value For Money**3%
*“not worth a penny”*
**Product Condition**3%
*“Clearly used”*
**Moist/Dry**3%
*“They will dry out if you dont put them in a bag”*
### **Top return reasons **
**Functionality-Overall**20%
**Color**16%
**Advertised Vs Actual Product**13%
**Suitability Colored Hair**13%
**Quality-Overall**5%
**Value For Money**5%
**Product Condition**4%
**Adhesion/Stickiness**3%
**Size-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is purple hair chalk profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the purple hair chalk niche?**
- 15 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in purple hair chalk?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.9%.
- **What does it cost to enter the purple hair chalk niche?**
- Listings span $5.95–$15.55; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 8,657 reviews — the moat a new listing must climb.
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