---
title: "Search terms — purple gel nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-gel-nail-polish/search-terms"
last_updated: "2026-08-10T22:29:53.812Z"
locale: en
meta:
  description: "Niche score 51/100 · $147K/yr market · 351K searches/yr. A deep review moat (13,818 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $147K/yr market · 351K searches/yr. A deep review moat (13,818 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — purple gel nail polish - Flapen"
---

# **purple gel nail polish**

**Worth a look**

Shows a fragmented shelf (top 5 take 27% of clicks), but a deep review moat (13,818 avg reviews) keeps it on the watch list.

Market size 32Growth 35Conversion 54Competition 88Returns 84Price range 48Avg price 28Brand share 42Review moat 20Quality gap 53

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.02–$25.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+7.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$147K**

$147K/yr · 351K searches

**Avg price**

**Okay****$9.37**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****13,818.25**

avg incumbent reviews — the moat a new listing must climb

## Search terms