---
title: "Purple Eyeshadow Stick — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-eyeshadow-stick"
last_updated: "2026-08-11T03:12:01.891Z"
locale: en
meta:
description: "Niche score 46/100 · $57K/yr market · 116K searches/yr · $10.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $57K/yr market · 116K searches/yr · $10.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Eyeshadow Stick — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **purple eyeshadow stick**
**Skip it**
Soft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 5Conversion 54Competition 53Returns 78Price range 56Avg price 41Brand share 68Review moat 21Quality gap 93
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$1.99–$31.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****11,739.59**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$57K**
$57K/yr · 116K searches
**Growth**
**Bad****-40.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple eyeshadow stick is a $57K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple eyeshadow stick market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$65K–$87K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 97%
**Open market**
**30%**
- Julep29% - LINARTS11% - ColourPop10% - Erinde8% - COVERGIRL7% - Wugbc6%
## **Demand**
Weekly Amazon search volume, last 44 weeks — -40.4% search growth over the last 90 days.
9K7KSpike '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-eyeshadow-stick/trend)
## **Top purple eyeshadow stick search terms**
- **plum eyeshadow stick**101K/yr-41.6%5.4% conv. - **plum eye shadow stick**8K/yr+23.9%6.6% conv. - **tarte plum eyeshadow**2K/yr+59.1%2.7% conv. - **tarte plum eyeshadow stick**5K/yr-91.0%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-eyeshadow-stick/search-terms)
## **Top purple eyeshadow stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Orchid Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger**Julep**$11.25**4.3★58,376 rev](https://www.amazon.com/dp/B01LVYLF3X) [2**Shadow Liner 2in 1 Eyeliner Eyeshadow Shadow Liner Duo Plum Eyeliner + Eyeshadow Waterproof Smooth Long-Lasting & Smudge-Proof Wear Easy to ColorChampagne+Purple**LINARTS**$10.53**3.4★49 rev](https://www.amazon.com/dp/B0FSKM8SLN) [3**ColourPop Shadow Stix - Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Plum Tart (0.05 oz)**ColourPop**$8.80**4.5★2,277 rev](https://www.amazon.com/dp/B0D3272W9T) [4**CoverGirl Clean Eye Color French Violet Eyeshadow Sticks Ultra Creamy Formula Lightweight Buildable Formula Lasts All Day Smudge-Proof 0.05oz**COVERGIRL**$8.32**4.2★1,783 rev](https://www.amazon.com/dp/B0CV5ZTFCR) [5**Erinde Plum Brown Eyeshadow Stick Waterproof Shimmer Eye Shadow Sticks Cream Eye Shadow Pencil Crayon Buildable & Blendable Long-Lasting Eyeshadow for Women Vegan & Cruelty-Free B10**Erinde**$6.93**4.0★281 rev](https://www.amazon.com/dp/B0G1XZPN4W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anastasia Beverly Hills GLIDR Shadow Stick - Luxury Cream-to-Powder Eye Color Intense Shimmer & Matte Finishes for One-Swipe Radiant Eyes - Ultraplum**Anastasia Beverly Hills**$31.61**100 rev6mo ago](https://www.amazon.com/dp/B0FZWDQ39Q) [**Wugbc Dual-Ended Smoke Plum Eyeshadow Stick - Long-Lasting Shimmer Cream Eye Shadow Stick Crease-Proof Metallic Eyeshadow Pencil Multi-Use Eye Highlighter Makeup with Built-in Smudger 04**Wugbc**$7.98**85 rev6mo ago](https://www.amazon.com/dp/B0GCDDPB3H) [**Wugbc Plum Shimmer Eyeshadow Stick - Dual-Ended Long-Lasting Cream Eye Shadow for Older Women Crease-Proof Metallic Eyeshadow Pencil Multi-Use Eye Crayon Highlighter Makeup with Built-in Smudger**Wugbc**$7.97**85 rev6mo ago](https://www.amazon.com/dp/B0GBTNYMWS) [**exmiloo Cream Eyeshadow Stick Mauve Taupe Shimmer Duo**exmiloo**$9.82**145 rev7mo ago](https://www.amazon.com/dp/B0FY2TB3W5) [**Erinde Plum Brown Eyeshadow Stick Waterproof Shimmer Eye Shadow Sticks Cream Eye Shadow Pencil Crayon Buildable & Blendable Long-Lasting Eyeshadow for Women Vegan & Cruelty-Free B10**Erinde**$6.93**281 rev8mo ago](https://www.amazon.com/dp/B0G1XZPN4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Erinde Plum Brown Eyeshadow Stick Waterproof Shimmer Eye Shadow Sticks Cream Eye Shadow Pencil Crayon Buildable & Blendable Long-Lasting Eyeshadow for Women Vegan & Cruelty-Free B10**Erinde**$6.93**4.0★**▲ 750%**](https://www.amazon.com/dp/B0G1XZPN4W) [**Julep Eyeshadow 101 Crme-to-Powder Waterproof Eyeshadow Stick Duo Long-Lasting Crease-Proof Easy Apply with Built-in Smudger - Blush Pink Shimmer & Mink Mauve Shimmer**Julep**$26.94**4.4★**▲ 739%**](https://www.amazon.com/dp/B09K7WT5CK) [**Wugbc Dual-Ended Smoke Plum Eyeshadow Stick - Long-Lasting Shimmer Cream Eye Shadow Stick Crease-Proof Metallic Eyeshadow Pencil Multi-Use Eye Highlighter Makeup with Built-in Smudger 04**Wugbc**$7.98**3.9★**▲ 630%**](https://www.amazon.com/dp/B0GCDDPB3H) [**Wugbc Plum Shimmer Eyeshadow Stick - Dual-Ended Long-Lasting Cream Eye Shadow for Older Women Crease-Proof Metallic Eyeshadow Pencil Multi-Use Eye Crayon Highlighter Makeup with Built-in Smudger**Wugbc**$7.97**3.9★**▲ 570%**](https://www.amazon.com/dp/B0GBTNYMWS) [**Anastasia Beverly Hills GLIDR Shadow Stick - Luxury Cream-to-Powder Eye Color Intense Shimmer & Matte Finishes for One-Swipe Radiant Eyes - Ultraplum**Anastasia Beverly Hills**$31.61**4.2★**▲ 569%**](https://www.amazon.com/dp/B0FZWDQ39Q)
**~~View all trending →~~**
## **What buyers say about purple eyeshadow stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Color is pretty”*
**Quality-Overall**7%
*“giving a nice variety in one product”*
**Soft Feel**7%
*“Glides on smooth”*
**Ease Of Application**5%
*“Easy to apply”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**4%
*“very affordable”*
**Eyelash Quality**3%
*“I'm in love with these eyeshadows combo it's applies very smooth”*
**Durability**3%
*“Durable”*
**Texture/Consistency-Overall**2%
*“TEXTURE IS SMOOTH”*
**Water Resistance**2%
*“They are really water proof and long lasting, so my eyes look the same from morning to the evening”*
### **What buyers complain about **
**Color**33%
*“Bland color”*
**Moist/Dry**5%
*“Dried up”*
**Durability**4%
*“Broke already”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Ease Of Application**4%
*“Hard to Apply”*
**Wrinkles**3%
*“The product settles into eye creases/wrinkles”*
**Quality-Overall**3%
*“Not made well”*
**Functionality-Overall**3%
*“They don't work very well”*
**Adhesion/Stickiness**3%
*“ruining the entire stick”*
**Value For Money**3%
*“Not worth it”*
### **Top return reasons **
**Color**50%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**5%
**Eyeliner Quality**4%
**Quality-Overall**4%
**Functionality-Overall**3%
**Moist/Dry**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Durability**2%
## **Common questions**
- **Is purple eyeshadow stick profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 22 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the purple eyeshadow stick niche?**
- 18 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in purple eyeshadow stick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.9%.
- **What does it cost to enter the purple eyeshadow stick niche?**
- Listings span $1.99–$31.61; the average listing price is $10.90 (sweet spot $15–$100). The average incumbent carries 11,740 reviews — the moat a new listing must climb.
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