---
title: "Purple Eyeliner — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-eyeliner"
last_updated: "2026-08-10T21:08:31.439Z"
locale: en
meta:
description: "Niche score 57/100 · $222K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $222K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Eyeliner — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **purple eyeliner**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 28Conversion 78Competition 60Returns 93Price range 47Avg price 30Brand share 77Review moat 20Quality gap 78
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.99–$26.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$222K**
$222K/yr · 293K searches
**Avg price**
**Okay****$9.64**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,977.9**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple eyeliner is a $222K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple eyeliner market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$193K–$241K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **—flat
**Sellers**
**89**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**36%**
- REVLON28% - wet n wild10% - ONarisae7% - Almay7% - L.A. Girl6% - URBAN DECAY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-eyeliner/trend)
## **Top purple eyeliner search terms**
- **purple eyeliner**195K/yr+4.4%7.2% conv. - **purple eyeliner pencil**26K/yr+1.7%7.3% conv. - **dark purple eyeliner**18K/yr-0.7%5.1% conv. - **purple eye liner**12K/yr+6.6%7.2% conv. - **violet eyeliner**9K/yr-17.5%6.7% conv. - **eyeliner purple**6K/yr+4.1%5.8% conv. - **purple gel eyeliner**5K/yr+9.6%3.8% conv. - **deep purple eyeliner**5K/yr-1.9%7.9% conv. - **purple eyebrow pencil**5K/yr+3.7%1.1% conv. - **nyx purple eyeliner**4K/yr+8.9%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-eyeliner/search-terms)
## **Top purple eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$33K20%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 214 Grape 0.01 oz**REVLON**$8.15**4.5★51,636 rev](https://www.amazon.com/dp/B0F6VMJF82) [2**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 209 Black Violet 0.01 oz**REVLON**$6.91**4.5★51,636 rev](https://www.amazon.com/dp/B01HIS7M3E) [3**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Royal Scam**wet n wild**$1.99**4.3★16,511 rev](https://www.amazon.com/dp/B07W6RH9X2) [4**Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 210 Black Amethyst 0.01 oz**Almay**$7.21**4.5★8,585 rev](https://www.amazon.com/dp/B07H468M3Z) [5**L.A. Girl Ultimate Intense Stay Auto Eyeliner Perpetual Purple GP325**L.A. Girl**$5.68**4.5★2,672 rev](https://www.amazon.com/dp/B075B16FBQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Deep Purple Plum Eyeliner Pencil Smooth No TuggingIdeal for Mature Skin**Okerker**$8.29**58 rev4mo ago](https://www.amazon.com/dp/B0GQ2LFFFJ) [**ColourPop Crme Gel Waterproof Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Plum Smash (0.01 oz)**ColourPop**$7.81**1,595 rev9mo ago](https://www.amazon.com/dp/B09GNVBFQL) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Plum & Go**e.l.f.**$3.81**3,865 rev1y ago](https://www.amazon.com/dp/B0F2X4JXP7) [**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 214 Grape 0.01 oz**REVLON**$8.15**51,636 rev1y ago](https://www.amazon.com/dp/B0F6VMJF82) [**LZXLUKGIR Purple Mascara and Eyeliner Set 5D Colored Volume and Length Waterproof Purple Mascara for Eyelashes Natural Lengthening Curling Suitable for Women**LZXLUKGIR**$8.58**399 rev1y ago](https://www.amazon.com/dp/B0DLKB7SYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ColourPop Crme Gel Waterproof Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Plum Smash (0.01 oz)**ColourPop**$7.81**4.4★**▲ 312%**](https://www.amazon.com/dp/B09GNVBFQL) [**Deep Purple Plum Eyeliner Pencil Smooth No TuggingIdeal for Mature Skin**Okerker**$8.29**3.7★**▲ 272%**](https://www.amazon.com/dp/B0GQ2LFFFJ) [**Julep When Pencil Met Gel Eyeliner Waterproof Long-Lasting Smudge-Proof Liner for Everyday to Night Looks Smokey Plum**Julep**$10.86**4.1★**▲ 116%**](https://www.amazon.com/dp/B01FSJVS30) [**Wonderskin Eyeliner Pencil 1440 Longwear Deep Purple Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof**Wonderskin**$17.59**3.6★**▲ 61%**](https://www.amazon.com/dp/B0DGY6KX1C) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Rockstar (Matte Dark Purple) - 0.04 oz**URBAN DECAY**$16.15**4.3★**▲ 56%**](https://www.amazon.com/dp/B0013IJ89M)
**~~View all trending →~~**
## **What buyers say about purple eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Accurate color”*
**Eyeliner Quality**9%
*“Best eyeliner”*
**Quality-Overall**6%
*“Amazing quality”*
**Smudge Resistance**6%
*“No Smudge”*
**Durability**4%
*“It stays on all day”*
**Soft Feel**4%
*“soft”*
**Ease Of Application**4%
*“EASY to Apply”*
**Value For Money**4%
*“Good price”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
### **What buyers complain about **
**Durability**16%
*“Breaks easily”*
**Color**14%
*“Not happy with the color”*
**Smudge Resistance**6%
*“it smeared”*
**Ease Of Application**6%
*“Rough application”*
**Value For Money**6%
*“It's not worth the price”*
**Functionality-Overall**5%
*“Does not work like it says”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Moist/Dry**4%
*“it came in dry”*
**Eyeliner Quality**4%
*“Then it ran out of eyeliner”*
**Ease Of Use**3%
*“hard to get off”*
### **Top return reasons **
**Color**37%
**Eyeliner Quality**30%
**Advertised Vs Actual Product**8%
**Functionality-Overall**4%
**Durability**3%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Water Resistance**2%
**Quality-Overall**2%
**Value For Money**1%
## **Common questions**
- **Is purple eyeliner profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the purple eyeliner niche?**
- 23 brands and 89 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in purple eyeliner?**
- Top complaints mined from reviews: Durability, Color, Smudge Resistance. The return rate is 1.1%.
- **When does demand for purple eyeliner peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the purple eyeliner niche?**
- Listings span $1.99–$26.72; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 13,978 reviews — the moat a new listing must climb.
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