---
title: "Trend — purple color depositing shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-color-depositing-shampoo/trend"
last_updated: "2026-08-10T22:29:28.659Z"
locale: en
meta:
  description: "Niche score 49/100 · $174K/yr market · 331K searches/yr · $12.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $174K/yr market · 331K searches/yr · $12.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — purple color depositing shampoo - Flapen"
---

# **purple color depositing shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 37Conversion 51Competition 50Returns 95Price range 75Avg price 56Brand share 0Review moat 15Quality gap 86

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$8.67–$34.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.75**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$174K**

$174K/yr · 331K searches

**Review moat**

**Bad****22,891.87**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend