---
title: "Purple Color Depositing Shampoo — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-color-depositing-shampoo"
last_updated: "2026-08-11T00:12:08.932Z"
locale: en
meta:
description: "Niche score 49/100 · $174K/yr market · 331K searches/yr · $12.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $174K/yr market · 331K searches/yr · $12.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Color Depositing Shampoo — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **purple color depositing shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 37Conversion 51Competition 50Returns 95Price range 75Avg price 56Brand share 0Review moat 15Quality gap 86
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$8.67–$34.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.75**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$174K**
$174K/yr · 331K searches
**Review moat**
**Bad****22,891.87**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purple color depositing shampoo is a $174K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple color depositing shampoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$191K–$255K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**0%**
- Punky87% - KERACOLOR6% - Celeb Luxury4% - oVertone2% - MANIC PANIC2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-color-depositing-shampoo/trend)
## **Top purple color depositing shampoo search terms**
- **punky color hair dye**113K/yr+5.5%2.9% conv. - **punky color**50K/yr+24.1%2.5% conv. - **punky color depositing shampoo**44K/yr+20.1%6.2% conv. - **purple color depositing conditioner**19K/yr+0.7%3.8% conv. - **punky**18K/yr-3.5%0.9% conv. - **purple color depositing shampoo**16K/yr+7.2%5.1% conv. - **purple depositing shampoo**11K/yr+7.8%5.1% conv. - **punky hair color**9K/yr+47.9%2.7% conv. - **punky color shampoo**11K/yr-22.4%4.0% conv. - **purple depositing conditioner**7K/yr+4.8%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-color-depositing-shampoo/search-terms)
## **Top purple color depositing shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$70K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Purpledacious Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz.**Punky**$13.87**4.3★6,699 rev](https://www.amazon.com/dp/B096KZPRTD) [2**Punky Colour Flamingo Pink Semi Permanent Hair Color Vibrant Pink Hair Dye Vegan & Cruelty-Free Conditioning Formula Lasts Up to 35 Washes 3.5 fl oz**Punky**$8.78**4.0★32,376 rev](https://www.amazon.com/dp/B000WSF41A) [3**Punky Violet Semi Permanent Hair Color Vegan Cruelty-Free Conditioning Violet Hair Dye for Bleached & Pre-Lightened Hairs Lasts 35 Washes 3.5 fl oz**Punky**$8.67**4.0★32,376 rev](https://www.amazon.com/dp/B0011UXEIS) [4**Keracolor Clenditioner PURPLE Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz.**KERACOLOR**$20.09**4.2★91,560 rev](https://www.amazon.com/dp/B072HX5ZZS) [5**Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Redilicious Semi Permanent Hair Color Refresh Temporary Hair Dye Sulfate-Free Vegan Red 8.5 fl oz**Punky**$13.69**4.3★6,699 rev](https://www.amazon.com/dp/B079DX6N7W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Overtone Daily Color Depositing Conditioner - 4.5oz Temporary Coloring Conditioner with Shea Butter & Coconut Oil - Refresh Color & Prevent Fading- Vegan & Cruelty-Free Purple for Brown is Royal Plum**oVertone**$12.46**1,068 rev1y ago](https://www.amazon.com/dp/B0F1MJCVX6) [**MANIC PANIC Medium Deep Violet Color Depositing Conditioner - Love Color Hair Conditioner Keeps Hair Vibrant Nourished & Refreshed - Formulated with Shea Butter & Quinoa - Purple Rose (8oz)**MANIC PANIC**$16.71**540 rev1y ago](https://www.amazon.com/dp/B0DK5Y65RP) [**Punky Sugar Cloud Semi-Permanent Foam Hair Color Candyfloss - Vibrant Hair Dye for Long-Lasting Color Easy Application Foam Hair Dye 6 Fl Oz**Punky**$13.29**597 rev2y ago](https://www.amazon.com/dp/B0CSPN6S4B) [**Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Purpledacious Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz.**Punky**$13.87**6,699 rev5y ago](https://www.amazon.com/dp/B096KZPRTD) [**Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser Pinktabulous Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz**Punky**$14.10**6,699 rev5y ago](https://www.amazon.com/dp/B09S15FKW8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Punky Rose Red Semi Permanent Hair Color - Vegan & Cruelty-Free Conditioning Hair Dye Lasts Up to 35 Washes 3.5 fl oz**Punky**$8.75**4.0★**▲ 95%**](https://www.amazon.com/dp/B001216U4Q) [**Punky Red Wine Semi Permanent Hair Color - Vegan & Cruelty-Free Conditioning Red Hair Dye Lasts Up to 35 Washes 3.5 fl oz**Punky**$8.71**4.0★**▲ 89%**](https://www.amazon.com/dp/B0015RBOSO) [**Punky Colour Semi Permanent Hair Color Conditioning Blue Hair Dye for Vibrant Blue Hairs Vegan Cruelty-Free Lasts up to 35 Washes 3.5 oz**Punky**$8.77**4.0★**▲ 88%**](https://www.amazon.com/dp/B0015RALII) [**MANIC PANIC Medium Deep Violet Color Depositing Conditioner - Love Color Hair Conditioner Keeps Hair Vibrant Nourished & Refreshed - Formulated with Shea Butter & Quinoa - Purple Rose (8oz)**MANIC PANIC**$16.71**4.3★**▲ 71%**](https://www.amazon.com/dp/B0DK5Y65RP) [**Punky Plum Semi Permanent Hair Color - Vegan & Cruelty-Free Conditioning Hair Dye Lasts Up to 35 Washes 3.5 fl oz**Punky**$8.70**4.0★**▲ 65%**](https://www.amazon.com/dp/B00K6RW2D0)
**~~View all trending →~~**
## **What buyers say about purple color depositing shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**42%
*“Bright color”*
**Smell**9%
*“It has a strong bubblegum scent”*
**Suitability Colored Hair**5%
*“Great shampoo to use between colorings”*
**Quality-Overall**5%
*“Quality product”*
**Soft Feel**4%
*“My hair feels very soft”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**3%
*“Worth it”*
**Durability**2%
*“above all, durable”*
**Color Fading/Discoloration**2%
*“Last long my color”*
**Ease Of Application**2%
*“Fast/Easy Application”*
### **What buyers complain about **
**Color**24%
*“Dont like the color turn out”*
**Suitability Colored Hair**9%
*“this crap product didnt hold color in the hair for anything”*
**Stain Resistance**7%
*“This product will stain everything”*
**Functionality-Overall**7%
*“Did not work”*
**Smell**4%
*“Smells funky”*
**Durability**4%
*“Doesn't last”*
**Size-Overall**2%
*“it was really small”*
**Value For Money**2%
*“not as much as I was hoping for price”*
**Color Fading/Discoloration**2%
*“The first couple washes it bleeds a lot especially if you use hot water”*
**Hair Related**2%
*“Hair feels so gross after using”*
### **Top return reasons **
**Color**38%
**Suitability Colored Hair**17%
**Functionality-Overall**11%
**Leak-Proof**6%
**Advertised Vs Actual Product**6%
**Stain Resistance**2%
**Suitability Short Hair**2%
**Product Condition**2%
**Value For Money**2%
**Smell**2%
## **Common questions**
- **Is purple color depositing shampoo profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 23 tracked products. 90-day search growth is +10.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the purple color depositing shampoo niche?**
- 5 brands and 18 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in purple color depositing shampoo?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 1.0%.
- **When does demand for purple color depositing shampoo peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the purple color depositing shampoo niche?**
- Listings span $8.67–$34.62; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 22,892 reviews — the moat a new listing must climb.
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