---
title: "Trend — purple bow - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-bow/trend"
last_updated: "2026-08-10T22:16:09.328Z"
locale: en
meta:
  description: "Niche score 50/100 · $83K/yr market · 273K searches/yr · $8.43 avg price. A small market ($83K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $83K/yr market · 273K searches/yr · $8.43 avg price. A small market ($83K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — purple bow - Flapen"
---

# **purple bow**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($83K/yr) keeps it on the watch list.

Market size 21Growth 24Conversion 45Competition 93Returns 69Price range 30Avg price 23Brand share 96Review moat 65Quality gap 28

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****884.6**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$4.25–$19.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.43**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$83K**

$83K/yr · 273K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend