---
title: "Purple Blush — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/purple-blush"
last_updated: "2026-08-10T21:13:45.736Z"
locale: en
meta:
description: "Niche score 51/100 · $60K/yr market · 241K searches/yr · $11.54 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $60K/yr market · 241K searches/yr · $11.54 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Blush — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **purple blush**
**Worth a look**
Shows low returns (1.5%), but a small market ($60K/yr) keeps it on the watch list.
Market size 15Growth 25Conversion 27Competition 76Returns 85Price range 60Avg price 46Brand share 82Review moat 30Quality gap 78
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$4.81–$30.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.54**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,464.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$60K**
$60K/yr · 241K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, purple blush is a $60K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple blush market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$69K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#281**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**134**
**Top-5 brand share**
**53%**
Top 20: 87%
**Top-5 click share**
**39%**
Top 20: 76%
**Open market**
**43%**
- NYX PROFESSIONAL MAKEUP18% - COVERGIRL12% - SHEGLAM11% - e.l.f.7% - Oulac5% - UCANBE4%
## **Demand**
Weekly Amazon search volume, last 23 weeks — +0.1% search growth over the last 90 days.
7K5KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/purple-blush/trend)
## **Top purple blush search terms**
- **purple blush**152K/yr+2.3%2.2% conv. - **lavender blush**33K/yr-3.6%1.5% conv. - **lilac blush**30K/yr-9.8%1.9% conv. - **purple blush powder**7K/yr+16.4%2.3% conv. - **purple powder blush**7K/yr+30.0%1.6% conv. - **purple cream blush**6K/yr+13.5%2.2% conv. - **purple blush for cheeks**8K/yr-56.3%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/purple-blush/search-terms)
## **Top purple blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHEGLAM Color Bloom Liquid Blush-Lilac Dream**SHEGLAM**$6.58**4.6★16,890 rev](https://www.amazon.com/dp/B0DZHHWN9Z) [2**COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)**COVERGIRL**$9.62**4.6★1,703 rev](https://www.amazon.com/dp/B0FJNVTX1Q) [3**NYX PROFESSIONAL MAKEUP Fat Cheeks Liquid Blush Buildable Dewy Blush with Long-Lasting 12HR Wear - Blueberry Burst (Cool Purple)**NYX PROFESSIONAL MAKEUP**$9.42**4.5★1,295 rev](https://www.amazon.com/dp/B0F3JV3YT5) [4**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Bold-Faced Lilac**e.l.f.**$7.66**4.6★14,857 rev](https://www.amazon.com/dp/B0DFMXLWN2) [5**Oulac Purple Blush for Cheeks Blush Makeup Highly Pigmented With Natural Matte Finish Easy to Use Shape&Highlight Face Cruelty-Free with Rose Oil 20**Oulac**$6.93**4.0★3,565 rev](https://www.amazon.com/dp/B0FR54P8VM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fillwie Purple Blush Duo Cream & Powder Light Lavender (Violet Veil)**Fillwie**$11.85**102 rev6mo ago](https://www.amazon.com/dp/B0G6KGZQ6W) [**Exmiloo Cool Toned Liquid Blush Liquid Blush for Cheeks Berry Glow**exmiloo**$9.50**15 rev6mo ago](https://www.amazon.com/dp/B0FY31PGWT) [**NYX PROFESSIONAL MAKEUP Buttermelt Highlighter Powder Highlighter Makeup With Up to 12H Wear and High Impact Glow - 40 No 1 Butta (Holographic Lavender)**NYX PROFESSIONAL MAKEUP**$11.67**217 rev7mo ago](https://www.amazon.com/dp/B0DZ2P3H7W) [**UCANBE Dual-Ended Liquid Blush with Angle Applicator & Built-In Brush Seamless Buildable Blendable Lightweight Cheek Tint Makeup Long Lasting Creates Dewy Natural Flush Finish - Lavender**UCANBE**$8.42**156 rev7mo ago](https://www.amazon.com/dp/B0G1BZJSLX) [**COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)**COVERGIRL**$9.62**1,703 rev7mo ago](https://www.amazon.com/dp/B0FJNVTX1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fenty Cheeks Suede Powder Blush**FENTY BEAUTY**$20.48**3.3★**▲ 176%**](https://www.amazon.com/dp/B0DY2SPKKS) [**Exmiloo Cool Toned Liquid Blush Liquid Blush for Cheeks Berry Glow**exmiloo**$9.50**3.5★**▲ 128%**](https://www.amazon.com/dp/B0FY31PGWT) [**essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (40 Roses in Berry)**Essence Cosmetics**$5.67**4.3★**▲ 121%**](https://www.amazon.com/dp/B0FKBZRGGK) [**Oulac Purple Blush for Cheeks Blush Makeup Highly Pigmented With Natural Matte Finish Easy to Use Shape&Highlight Face Cruelty-Free with Rose Oil 20**Oulac**$6.93**4.0★**▲ 110%**](https://www.amazon.com/dp/B0FR54P8VM) [**COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)**COVERGIRL**$9.62**4.6★**▲ 82%**](https://www.amazon.com/dp/B0FJNVTX1Q)
**~~View all trending →~~**
## **What buyers say about purple blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Decent lip color”*
**Quality-Overall**7%
*“Excellent product”*
**Suitability Combination Skin**6%
*“Matchs skin tone goes on smoothly”*
**Value For Money**5%
*“Excellent price”*
**Soft Feel**4%
*“Feels great”*
**Ease Of Use**4%
*“Easy to wear”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“Stays on almost all day”*
**Brightness/Shine/Glow**3%
*“has a nice glowing effect”*
**Ease Of Application**2%
*“smooth application”*
### **What buyers complain about **
**Color**28%
*“Too dark”*
**Durability**8%
*“I guess it easily breaks”*
**Moist/Dry**5%
*“A bit dry”*
**Value For Money**4%
*“Waste of money”*
**Stain Resistance**3%
*“Was like purple water stain”*
**Functionality-Overall**3%
*“Cant be pH-activated”*
**Ease Of Application**2%
*“the application is a little tricky”*
**Size-Overall**2%
*“Bottle is very small”*
**Suitability Combination Skin**2%
*“doesn't look good on my skin”*
**Adhesion/Stickiness**2%
*“Sticky mess”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**10%
**Functionality-Overall**3%
**Product Condition**3%
**Brightness/Shine/Glow**2%
**Moist/Dry**2%
**Defective Material/Parts**2%
**Adhesion/Stickiness**2%
**Texture/Consistency-Overall**2%
**Value For Money**1%
## **Common questions**
- **Is purple blush profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 48 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the purple blush niche?**
- 36 brands and 134 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in purple blush?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.
- **What does it cost to enter the purple blush niche?**
- Listings span $4.81–$30.07; the average listing price is $11.54 (sweet spot $15–$100). The average incumbent carries 3,464 reviews — the moat a new listing must climb.
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