---
title: "Trend — pureology shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pureology-shampoo-and-conditioner/trend"
last_updated: "2026-07-21T09:06:13.697Z"
locale: en
meta:
  description: "pureology shampoo and conditioner clears our launch bar: a $9.4M/yr market growing +23.7% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:description": "pureology shampoo and conditioner clears our launch bar: a $9.4M/yr market growing +23.7% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:title": "Trend — pureology shampoo and conditioner - Flapen"
---

# **pureology shampoo and conditioner**

**Launch it**

A $9.4M/yr market growing +23.7% this quarter with returns at 0.9% — clears our launch bar.

Market size 100Growth 52Conversion 83Competition 62Returns 96Price range 91Avg price 95Brand share 0Review moat 24Quality gap 52

**Market size**

**Incredible****$9.4M**

$9.4M/yr · 2.5M searches

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$42.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.51–$82.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+23.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,753.73**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand