---
title: "Pure Instinct Crave — $1K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pure-instinct-crave"
last_updated: "2026-08-11T02:05:54.116Z"
locale: en
meta:
description: "Niche score 34/100 · $1K/yr market · 9K searches/yr · $16.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $1K/yr market · 9K searches/yr · $16.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pure Instinct Crave — $1K/yr Amazon US Niche (2026) - Flapen"
---
# **pure instinct crave**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 31Conversion 9Competition 9Returns 87Price range 76Avg price 78Brand share 0Review moat 24Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.16–$33.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,388.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$1K**
$1K/yr · 9K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, pure instinct crave is a $1K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pure instinct crave market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$8K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#311**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **83%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- OSFRIAGE38% - Enhanced Scents27% - GODA12% - PAT-YES12% - Pure Instinct11%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Oct, Nov · busiest ÷ quietest = 18.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pure-instinct-crave/trend)
## **Top pure instinct crave search terms**
- **alloura pheromone perfume**2K/yr+57.7%0.9% conv. - **alloura pheromone perfume for women**4K/yr-27.2%0.5% conv. - **alloura**2K/yr-12.5%0.6% conv. - **allura pheromone perfume for women**541/yr+19.4%0.0% conv. - **allura perfume**280/yr+284.4%0.8% conv. - **allure pheromone perfume for women**263/yr+833.3%0.0% conv. - **allora pheromone perfume**321/yr+17.1%0.0% conv. - **alloura perfume**162/yr-16.7%0.0% conv. - **alloura pheromone**192/yr-58.3%0.0% conv. - **allours pheromone perfume for women**138/yr-96.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pure-instinct-crave/search-terms)
## **Top pure instinct crave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11220%$22530%$33740%$449101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Enhanced Scents - The Original Scent Roll on Long-Lasting Alloura Perfume for Women**Enhanced Scents**$14.91**3.6★63 rev](https://www.amazon.com/dp/B0D33P6HBX) [2**OSFRIAGE Rebel Cologne Pheromone for Men Alloura Pheromone Perfume Long Lasting Mens Cologne Fragrance(2PCS)**OSFRIAGE**$14.28**3.4★200 rev](https://www.amazon.com/dp/B0D8JCM1HL) [3**OSFRIAGE Alloura Rebel Pheromone Cologne for Men - Long Lasting Fragrance(0.34Fl.Oz*2PCS)**OSFRIAGE**$9.16**3.6★18 rev](https://www.amazon.com/dp/B0D7LSLRLD) [4**GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz**GODA**$33.26**3.8★6,051 rev](https://www.amazon.com/dp/B0F1G3VSLZ) [5**PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)**PAT-YES**$9.84**4.3★2,919 rev](https://www.amazon.com/dp/B0F31DCL4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)**PAT-YES**$9.84**2,919 rev1y ago](https://www.amazon.com/dp/B0F31DCL4S) [**GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz**GODA**$33.26**6,051 rev1y ago](https://www.amazon.com/dp/B0F1G3VSLZ) [**OSFRIAGE Rebel Cologne Pheromone for Men Alloura Pheromone Perfume Long Lasting Mens Cologne Fragrance(2PCS)**OSFRIAGE**$14.28**200 rev2y ago](https://www.amazon.com/dp/B0D8JCM1HL) [**OSFRIAGE Alloura Rebel Pheromone Cologne for Men - Long Lasting Fragrance(0.34Fl.Oz*2PCS)**OSFRIAGE**$9.16**18 rev2y ago](https://www.amazon.com/dp/B0D7LSLRLD) [**Enhanced Scents - The Original Scent Roll on Long-Lasting Alloura Perfume for Women**Enhanced Scents**$14.91**63 rev2y ago](https://www.amazon.com/dp/B0D33P6HBX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Instinct Roll-On - The Original Pheromone Infused Essential Oil Perfume Cologne - TSA Ready (Crave - Women)**Pure Instinct**$15.86**4.0★**▲ 156%**](https://www.amazon.com/dp/B096LB7G9L) [**Enhanced Scents - The Original Scent Roll on Long-Lasting Alloura Perfume for Women**Enhanced Scents**$14.91**3.6★**▲ 125%**](https://www.amazon.com/dp/B0D33P6HBX) [**OSFRIAGE Alloura Rebel Pheromone Cologne for Men - Long Lasting Fragrance(0.34Fl.Oz*2PCS)**OSFRIAGE**$9.16**3.6★**▲ 55%**](https://www.amazon.com/dp/B0D7LSLRLD) [**GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz**GODA**$33.26**3.8★**▼ 23%**](https://www.amazon.com/dp/B0F1G3VSLZ) [**PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)**PAT-YES**$9.84**4.3★**▼ 27%**](https://www.amazon.com/dp/B0F31DCL4S)
**~~View all trending →~~**
## **What buyers say about pure instinct crave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**78%
*“Long lasting fragrance”*
**Value For Money**3%
*“Good for the price”*
**Quality-Overall**2%
*“Excellent quality and pricing arrived incredibly quickly and I'm ordering more today”*
**Durability**2%
*“durable”*
**Ease Of Application**1%
*“Easy to apply”*
**Ease Of Use**1%
*“Easy to put on”*
**Soft Feel**1%
*“Soft and a little powdery”*
**Size-Overall**1%
*“Easy to fit in my small bag”*
**Efficiency**1%
*“Works very well”*
**Advertised Vs Actual Product**1%
*“It works like it's advertised”*
### **What buyers complain about **
**Smell**52%
*“Awful smell”*
**Durability**10%
*“Broke Me Out”*
**Advertised Vs Actual Product**6%
*“Misleading”*
**Value For Money**5%
*“Not worth the cost”*
**Functionality-Overall**3%
*“no results”*
**Size-Overall**2%
*“Little bit small”*
**Strength**2%
*“is VERY WEAK”*
**Quality-Overall**1%
*“Garbage”*
**Allergies**1%
*“Allergic to it”*
**Oily/Greasy**1%
*“its not as oily as i thought”*
### **Top return reasons **
**Smell**76%
**Advertised Vs Actual Product**10%
**Leak-Proof**2%
**Functionality-Overall**2%
**Durability**2%
**Defective Material/Parts**2%
**Size-Overall**1%
**Value For Money**1%
**Strength**1%
**Product Condition**0%
## **Common questions**
- **Is pure instinct crave profitable to sell on Amazon United States?**
- The niche generates $1K/yr across 6 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pure instinct crave niche?**
- 5 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pure instinct crave?**
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for pure instinct crave peak?**
- Demand peaks in Jan–Aug–Oct–Nov; the busiest month runs 18.4× the quietest.
- **What does it cost to enter the pure instinct crave niche?**
- Listings span $9.16–$33.26; the average listing price is $16.22 (sweet spot $15–$100). The average incumbent carries 5,389 reviews — the moat a new listing must climb.
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