---
title: "Puracy Hand Soap Refill — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/puracy-hand-soap-refill"
last_updated: "2026-08-11T01:10:19.821Z"
locale: en
meta:
description: "Niche score 43/100 · $81K/yr market · 102K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $81K/yr market · 102K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Puracy Hand Soap Refill — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **puracy hand soap refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 32Conversion 88Competition 48Returns 99Price range 43Avg price 22Brand share 0Review moat 24Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.11–$23.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,934.68**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.79**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$81K**
$81K/yr · 102K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, puracy hand soap refill is a $81K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puracy hand soap refill market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$97K–$117K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#1,632**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **59%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**569**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**0%**
- 365 by Whole Foods Market90% - Clean Revolution5% - Dial3% - Molly's Suds1% - ATTITUDE1%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +5.4% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar, May · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/puracy-hand-soap-refill/trend)
## **Top puracy hand soap refill search terms**
- **365 hand soap**30K/yr+13.4%9.8% conv. - **365 foaming hand soap**15K/yr+21.1%11.6% conv. - **365 soap**15K/yr-8.1%5.0% conv. - **unscented foaming hand soap**14K/yr-9.3%5.6% conv. - **hand soap 365**7K/yr+33.8%13.5% conv. - **whole foods hand soap**5K/yr+43.6%5.7% conv. - **fragrance free foaming hand soap**6K/yr-10.3%5.3% conv. - **whole foods soap**6K/yr-13.9%1.6% conv. - **foaming hand soap unscented**4K/yr-23.2%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/puracy-hand-soap-refill/search-terms)
## **Top puracy hand soap refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**365 by Whole Foods Market Foaming Hand Soap Fragrance Free 12 Fl Oz**365 by Whole Foods Market**$3.29**4.5★9,039 rev](https://www.amazon.com/dp/B074H6K52R) [2**365 by Whole Foods Market Foaming Hand Soap Lavender 12 Fl Oz**365 by Whole Foods Market**$3.20**4.5★9,039 rev](https://www.amazon.com/dp/B074HBXPSR) [3**365 by Whole Foods Market Foaming Hand Soap Satsuma & Eucalyptus 12 Fl Oz**365 by Whole Foods Market**$3.15**4.5★9,039 rev](https://www.amazon.com/dp/B085D4Q62M) [4**365 by Whole Foods Market Liquid Hand Soap Fragrance Free 12.5 Fl Oz**365 by Whole Foods Market**$3.21**4.5★691 rev](https://www.amazon.com/dp/B074H64BVL) [5**365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz**365 by Whole Foods Market**$3.18**4.5★46 rev](https://www.amazon.com/dp/B0DF34SVJK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clean Revolution Fragrance Free Foaming Hand Soap Refill Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom Unscented 14 oz Pack of 4**Clean Revolution**$12.89**14,882 rev5mo ago](https://www.amazon.com/dp/B0GGLRZ7HM) [**ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Unscented 10 Fl Oz**ATTITUDE**$8.14**822 rev11mo ago](https://www.amazon.com/dp/B0FLZZ411N) [**365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz**365 by Whole Foods Market**$3.18**46 rev1y ago](https://www.amazon.com/dp/B0DF34SVJK) [**365 by Whole Foods Market Foaming Hand Soap Citrus Sunshine 12 Fl Oz**365 by Whole Foods Market**$3.16**37 rev1y ago](https://www.amazon.com/dp/B0DF33S1PC) [**365 by Whole Foods Market Foaming Hand Soap Bergamot Rain 12 Fl Oz**365 by Whole Foods Market**$3.17**30 rev1y ago](https://www.amazon.com/dp/B0DF34348R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clean Revolution Fragrance Free Foaming Hand Soap Refill Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom Unscented 14 oz Pack of 4**Clean Revolution**$12.89**4.3★**▲ 205%**](https://www.amazon.com/dp/B0GGLRZ7HM) [**365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz**365 by Whole Foods Market**$3.18**4.5★**▲ 75%**](https://www.amazon.com/dp/B0DF34SVJK) [**365 by Whole Foods Market Foaming Hand Soap Bergamot Rain 12 Fl Oz**365 by Whole Foods Market**$3.17**4.2★**▲ 72%**](https://www.amazon.com/dp/B0DF34348R) [**365 by Whole Foods Market Foaming Hand Soap Citrus Sunshine 12 Fl Oz**365 by Whole Foods Market**$3.16**4.4★**▲ 66%**](https://www.amazon.com/dp/B0DF33S1PC) [**365 by Whole Foods Market Foaming Hand Soap Peach Sahara 12 Fl Oz**365 by Whole Foods Market**$3.13**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DF36V7XS)
**~~View all trending →~~**
## **What buyers say about puracy hand soap refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Mild citrus scent youll love”*
**Quality-Overall**8%
*“Good quality soap”*
**Value For Money**8%
*“Good price”*
**Cleansing**6%
*“Cleans just as well as other soaps do”*
**Ease Of Cleaning**6%
*“Its completely clean”*
**Advertised Vs Actual Product**4%
*“does the job”*
**Allergies**3%
*“no allergy issues”*
**Lather**3%
*“Lathers up nice with a fresh scent”*
**Soft Feel**2%
*“Gentle on the skin”*
**Toxic/Chemical Free**2%
*“Sulfate free and gentle, though horrible smell”*
### **What buyers complain about **
**Smell**38%
*“Not fragrance free”*
**Moist/Dry**7%
*“maybe a little drying”*
**Ease Of Cleaning**4%
*“Poor cleanser”*
**Dispensing Mechanism**4%
*“Poor dispenser pump”*
**Allergies**3%
*“itch for several minutes after using them”*
**Leak-Proof**3%
*“One had a leak in the bottom of the bottle”*
**Functionality-Overall**3%
*“it does a poor job at it”*
**Value For Money**3%
*“Bad for money value”*
**Dilute/Watery**2%
*“it was very watery compared to Mollys Suds”*
**Ease Of Use**2%
*“It is so wasteful to not be able to reuse the dispenser”*
### **Top return reasons **
**Smell**30%
**Leak-Proof**18%
**Advertised Vs Actual Product**12%
**Motor Power**5%
**Dispensing Mechanism**5%
**Size-Overall**4%
**Dilute/Watery**3%
**Value For Money**3%
**Moist/Dry**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is puracy hand soap refill profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the puracy hand soap refill niche?**
- 5 brands and 569 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in puracy hand soap refill?**
- Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Cleaning. The return rate is 0.1%.
- **When does demand for puracy hand soap refill peak?**
- Demand peaks in Feb–Mar–May; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the puracy hand soap refill niche?**
- Listings span $3.11–$23.91; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 4,935 reviews — the moat a new listing must climb.
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