---
title: "Pur Makeup — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pur-makeup"
last_updated: "2026-08-10T21:16:16.814Z"
locale: en
meta:
description: "Niche score 43/100 · $175K/yr market · 147K searches/yr · $31.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $175K/yr market · 147K searches/yr · $31.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pur Makeup — $175K/yr Amazon US Niche (2026) - Flapen"
---
# **pur makeup**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 29Conversion 47Competition 33Returns 62Price range 95Avg price 95Brand share 0Review moat 56Quality gap 55
**Avg price**
**Incredible****$31.61**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.69–$45.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,261.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$175K**
$175K/yr · 147K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pur makeup is a $175K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pur makeup market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$190K–$253K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- PÜR MINERALS100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pur-makeup/trend)
## **Top pur makeup search terms**
- **pur makeup**29K/yr+1.9%2.5% conv. - **pur minerals**13K/yr+33.5%1.8% conv. - **pur minerals 4 in 1 pressed mineral makeup**16K/yr+12.2%5.0% conv. - **pur foundation**16K/yr+0.5%2.4% conv. - **pur cosmetics**20K/yr-13.6%1.1% conv. - **pur makeup 4 in 1 foundation**10K/yr-5.9%4.3% conv. - **pur foundation 4 in 1**10K/yr+7.9%3.4% conv. - **pur 4 in 1 pressed mineral powder**8K/yr-2.2%4.8% conv. - **pur powder foundation**7K/yr-5.1%6.2% conv. - **pur powder**4K/yr-4.9%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pur-makeup/search-terms)
## **Top pur makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Light)**PÜR MINERALS**$26.71**4.5★3,388 rev](https://www.amazon.com/dp/B007A2Z4VQ) [2**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Bisque)**PÜR MINERALS**$28.06**4.3★547 rev](https://www.amazon.com/dp/B07WVMV4KW) [3**PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation & Concealer Full Coverage Liquid Foundation Hydrating Formula Cruelty Free**PÜR MINERALS**$31.29**4.4★2,394 rev](https://www.amazon.com/dp/B07VLKZJ1G) [4**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Linen)**PÜR MINERALS**$27.30**4.4★784 rev](https://www.amazon.com/dp/B07WVMV4LV) [5**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Blush Medium)**PÜR MINERALS**$28.04**4.4★1,806 rev](https://www.amazon.com/dp/B005O8XYYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Buildable Linen**PÜR MINERALS**$33.15**92 rev12mo ago](https://www.amazon.com/dp/B0FHT2N74S) [**PR MINERALS Multitasking Essentials Kit Golden Medium - Makeup Gift Set Includes 4-in-1 Correcting Primer Fully Charged Mascara 4-in-1 Pressed Mineral Powder & 1 Chisel Brush**PÜR MINERALS**$45.88**269 rev2y ago](https://www.amazon.com/dp/B0B75W7N6H) [**PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Fair Ivory)**PÜR MINERALS**$34.14**385 rev6y ago](https://www.amazon.com/dp/B0877PF9CG) [**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Bisque)**PÜR MINERALS**$28.06**547 rev6y ago](https://www.amazon.com/dp/B07WVMV4KW) [**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Linen)**PÜR MINERALS**$27.30**784 rev6y ago](https://www.amazon.com/dp/B07WVMV4LV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation & Concealer Full Coverage Liquid Foundation Hydrating Formula Cruelty Free**PÜR MINERALS**$31.29**4.4★**▲ 118%**](https://www.amazon.com/dp/B07VLKZJ1G) [**PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Buildable Linen**PÜR MINERALS**$33.15**4.2★**▲ 96%**](https://www.amazon.com/dp/B0FHT2N74S) [**PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation and Concealer - Unique Dual-Applicator Component - Covers Blemishes and Imperfection - Reduce Fine Lines and Wrinkles - MN5 - 1 oz Makeup**PÜR MINERALS**$34.12**4.6★**▲ 70%**](https://www.amazon.com/dp/B07VPT43PN) [**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Bisque)**PÜR MINERALS**$28.06**4.3★**▲ 57%**](https://www.amazon.com/dp/B07WVMV4KW) [**PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Fair Ivory)**PÜR MINERALS**$34.14**4.4★**▲ 56%**](https://www.amazon.com/dp/B0877PF9CG)
**~~View all trending →~~**
## **What buyers say about pur makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**19%
*“Good coverage”*
**Color**13%
*“Color is beautiful”*
**Suitability Combination Skin**12%
*“It helps even out my skin tone”*
**Quality-Overall**9%
*“Okay this is a super high quality foundation”*
**Weight Light**5%
*“It feels lightweight on the skin”*
**Moist/Dry**5%
*“Feels moisturizing”*
**Advertised Vs Actual Product**4%
*“It gives everything it promised”*
**Ease Of Application**4%
*“Quick application”*
**Soft Feel**3%
*“It feels soft on your skin”*
**Protection**2%
*“it has protection at the sun”*
### **What buyers complain about **
**Color**18%
*“Color is way off from the picture”*
**Value For Money**11%
*“Waste of money”*
**Moist/Dry**9%
*“it felt like it made my skin dry”*
**Allergies**7%
*“tend to be allergic to products”*
**Suitability Dry Skin**6%
*“Not for dry skin as it is a powder”*
**Coverage**3%
*“I have to use more of it to get full coverage”*
**Advertised Vs Actual Product**3%
*“Product arrived open as shown in the picture”*
**Durability**3%
*“The hinges break within two weeks because they are such cheap plastic”*
**Product Condition**3%
*“Used product”*
**Brightness/Shine/Glow**2%
*“I can't stand the glittery stuff”*
### **Top return reasons **
**Color**57%
**Advertised Vs Actual Product**10%
**Weight Light**4%
**Coverage**4%
**Moist/Dry**3%
**Product Condition**3%
**Texture/Consistency-Overall**2%
**Functionality-Overall**2%
**Value For Money**2%
**Compactness**2%
## **Common questions**
- **Is pur makeup profitable to sell on Amazon United States?**
- The niche generates $175K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pur makeup niche?**
- 1 brands and 4 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pur makeup?**
- Top complaints mined from reviews: Color, Value For Money, Moist/Dry. The return rate is 2.5%.
- **When does demand for pur makeup peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the pur makeup niche?**
- Listings span $23.69–$45.88; the average listing price is $31.61 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.
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