---
title: "Pur Foundation — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pur-foundation"
last_updated: "2026-08-10T21:16:15.424Z"
locale: en
meta:
description: "Niche score 44/100 · $135K/yr market · 134K searches/yr · $31.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $135K/yr market · 134K searches/yr · $31.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pur Foundation — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **pur foundation**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 31Conversion 39Competition 45Returns 58Price range 95Avg price 95Brand share 0Review moat 61Quality gap 58
**Avg price**
**Incredible****$31.87**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.69–$45.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,050.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$135K**
$135K/yr · 134K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pur foundation is a $135K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pur foundation market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$159K–$191K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#285**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**0%**
- PÜR MINERALS100%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +4.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pur-foundation/trend)
## **Top pur foundation search terms**
- **pur makeup**29K/yr+1.9%3.2% conv. - **pur minerals**13K/yr+33.5%2.0% conv. - **pur foundation**16K/yr+0.5%2.6% conv. - **pur cosmetics**20K/yr-13.6%1.5% conv. - **pur tinted moisturizer**9K/yr+33.1%4.7% conv. - **pur 4 in 1 tinted moisturizer**10K/yr+17.6%6.1% conv. - **pur makeup 4 in 1 foundation**10K/yr-5.9%4.6% conv. - **pur foundation 4 in 1**10K/yr+7.9%3.8% conv. - **pur tinted moisturizer 4 in 1**9K/yr-21.5%5.1% conv. - **pure makeup**3K/yr-18.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pur-foundation/search-terms)
## **Top pur foundation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$27K30%$40K40%$54K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Medium)**PÜR MINERALS**$34.09**4.5★1,257 rev](https://www.amazon.com/dp/B007CKT0FW) [2**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Light)**PÜR MINERALS**$26.71**4.5★3,388 rev](https://www.amazon.com/dp/B007A2Z4VQ) [3**PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Fair Ivory)**PÜR MINERALS**$34.14**4.4★385 rev](https://www.amazon.com/dp/B0877PF9CG) [4**PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Light)**PÜR MINERALS**$32.20**4.4★1,147 rev](https://www.amazon.com/dp/B007CKT016) [5**PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation & Concealer Full Coverage Liquid Foundation Hydrating Formula Cruelty Free**PÜR MINERALS**$31.29**4.4★2,394 rev](https://www.amazon.com/dp/B07VLKZJ1G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Buildable Linen**PÜR MINERALS**$33.15**92 rev12mo ago](https://www.amazon.com/dp/B0FHT2N74S) [**PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Fair Ivory**PÜR MINERALS**$33.15**46 rev12mo ago](https://www.amazon.com/dp/B0FHTCKX82) [**PR MINERALS Multitasking Essentials Kit Golden Medium - Makeup Gift Set Includes 4-in-1 Correcting Primer Fully Charged Mascara 4-in-1 Pressed Mineral Powder & 1 Chisel Brush**PÜR MINERALS**$45.88**269 rev2y ago](https://www.amazon.com/dp/B0B75W7N6H) [**PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Fair Ivory)**PÜR MINERALS**$34.14**385 rev6y ago](https://www.amazon.com/dp/B0877PF9CG) [**PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Buff)**PÜR MINERALS**$32.95**306 rev6y ago](https://www.amazon.com/dp/B0877D13ST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation & Concealer Full Coverage Liquid Foundation Hydrating Formula Cruelty Free**PÜR MINERALS**$31.29**4.4★**▲ 122%**](https://www.amazon.com/dp/B07VLKZJ1G) [**PR MINERALS 4-in-1 Tinted Moisturizer with SPF 20 - Hydrating Skin Tint Face Moisturizer Primer & Foundation with Shea Butter Aloe Vera & Vitamin B3 - Vegan Friendly Paraben Free (Medium)**PÜR MINERALS**$34.09**4.5★**▲ 113%**](https://www.amazon.com/dp/B007CKT0FW) [**PR MINERALS 4-in-1 Love Your Selfie Longwear Foundation and Concealer - Unique Dual-Applicator Component - Covers Blemishes and Imperfection - Reduce Fine Lines and Wrinkles - MN5 - 1 oz Makeup**PÜR MINERALS**$34.12**4.6★**▲ 70%**](https://www.amazon.com/dp/B07VPT43PN) [**PR MINERALS Tinted Sunscreen for Face 4-in-1 Skin Tint - Broad Spectrum Mineral Sunscreen SPF 50 - Tinted Facial Moisturizer Primer & Foundation for Sun Protection - Lightweight Buildable Linen**PÜR MINERALS**$33.15**4.2★**▲ 68%**](https://www.amazon.com/dp/B0FHT2N74S) [**PUR Beauty 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder (Bisque)**PÜR MINERALS**$28.06**4.3★**▲ 48%**](https://www.amazon.com/dp/B07WVMV4KW)
**~~View all trending →~~**
## **What buyers say about pur foundation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**17%
*“Good Coverage Foundation”*
**Suitability Combination Skin**13%
*“It matches my skin tone perfectly”*
**Color**12%
*“Color is beautiful”*
**Quality-Overall**7%
*“Okay this is a super high quality foundation”*
**Weight Light**6%
*“It feels lightweight on the skin”*
**Moist/Dry**5%
*“dries quickly”*
**Texture/Consistency-Overall**3%
*“the texture is smooth”*
**Ease Of Application**3%
*“Quick application”*
**Soft Feel**3%
*“goes on so smoothly”*
**Advertised Vs Actual Product**3%
*“It gives everything it promised”*
### **What buyers complain about **
**Color**14%
*“Color is way off from the picture”*
**Moist/Dry**12%
*“it felt like it made my skin dry”*
**Value For Money**8%
*“Waste of money”*
**Suitability Dry Skin**7%
*“Not for dry skin as it is a powder”*
**Allergies**6%
*“tend to be allergic to products”*
**Product Condition**3%
*“I believe this was a return”*
**Coverage**3%
*“there goes any coverage”*
**Wrinkles**3%
*“made my wrinkles more prominent”*
**Oily/Greasy**3%
*“greasy or clog pores”*
**Advertised Vs Actual Product**2%
*“Product arrived open as shown in the picture”*
### **Top return reasons **
**Color**55%
**Advertised Vs Actual Product**11%
**Coverage**4%
**Weight Light**4%
**Moist/Dry**3%
**Product Condition**3%
**Texture/Consistency-Overall**3%
**Value For Money**2%
**Functionality-Overall**2%
**Size-Overall**1%
## **Common questions**
- **Is pur foundation profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pur foundation niche?**
- 1 brands and 5 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pur foundation?**
- Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 2.7%.
- **When does demand for pur foundation peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the pur foundation niche?**
- Listings span $23.69–$45.88; the average listing price is $31.87 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.
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