---
title: "Pumpkin Soap — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pumpkin-soap"
last_updated: "2026-08-10T21:09:20.132Z"
locale: en
meta:
description: "Niche score 50/100 · $149K/yr market. Brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $149K/yr market. Brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Soap — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin soap**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Market size 32Growth 56Conversion 44Competition 55Returns 98Price range 51Avg price 44Brand share 29Review moat 46Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+29.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.94–$27.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,898.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$149K**
$149K/yr · 375K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, pumpkin soap is a $149K/yr Amazon United States market (375K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin soap market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$339K–$452K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#716**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **48%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **116 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**225**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**10%**
- Mrs. MEYER'S60% - Tree Hut11% - Dove9% - El Oso4% - Bastion3% - Bath & Body Works2% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 22.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pumpkin-soap/trend)
## **Top pumpkin soap search terms**
- **pumpkin soap**24K/yr+34.4%3.6% conv. - **halloween soap**34K/yr+241.0%0.4% conv. - **fall hand soap**105K/yr-11.9%2.2% conv. - **pumpkin hand soap**34K/yr+32.4%4.1% conv. - **mrs meyers fall leaves**15K/yr-7.9%12.2% conv. - **halloween hand soap**31K/yr+112.1%1.1% conv. - **pumpkin spice hand soap**13K/yr+16.3%6.2% conv. - **meyers fall leaves**6K/yr-35.0%14.8% conv. - **fall soap**35K/yr+207.9%2.1% conv. - **fall scented hand soap**19K/yr+214.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pumpkin-soap/search-terms)
## **Top pumpkin soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$15K15%$22K20%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$11.04**4.6★5,562 rev](https://www.amazon.com/dp/B0FJ99PQXY) [2**MRS. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$4.89**4.6★5,562 rev](https://www.amazon.com/dp/B0BJCC7Y4L) [3**Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.72**4.8★396 rev](https://www.amazon.com/dp/B0FJ9L24SX) [4**Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.**Tree Hut**$5.18**4.5★2,485 rev](https://www.amazon.com/dp/B0FLYLXJ3W) [5**Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz**Dove**$9.06**4.6★38 rev](https://www.amazon.com/dp/B0DRNN576J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.**Tree Hut**$5.18**2,485 rev11mo ago](https://www.amazon.com/dp/B0FLYLXJ3W) [**Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$11.04**5,562 rev11mo ago](https://www.amazon.com/dp/B0FJ99PQXY) [**Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.72**396 rev11mo ago](https://www.amazon.com/dp/B0FJ9L24SX) [**Mrs. MEYERS CLEAN DAY Dish Soap Fall Leaves Scent 16 fl oz (Pack of 3)**Mrs. MEYER'S**$12.48**245 rev11mo ago](https://www.amazon.com/dp/B0FJ9DS7CX) [**Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz**Dove**$9.06**38 rev1y ago](https://www.amazon.com/dp/B0DRNN576J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Apple Cider Carmel 12 oz**Dove**$4.17**3.7★**▲ 1000%**](https://www.amazon.com/dp/B0DRNNTN8H) [**Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz**Dove**$9.06**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DRNN576J) [**El Oso - Pumpkin soap for shoes. Saddle Soap for Advanced Leather Care 4.40Oz.**El Oso**$9.04**4.4★**▲ 833%**](https://www.amazon.com/dp/B0096FN1XS) [**Greenwich Bay Trading Company Autumn Collection: Spiced Pumpkin 16oz Hand Soap**Greenwich Bay Trading Company**$14.06**4.2★**▲ 358%**](https://www.amazon.com/dp/B09HSMRL1G) [**Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.72**4.8★**▲ 264%**](https://www.amazon.com/dp/B0FJ9L24SX)
**~~View all trending →~~**
## **What buyers say about pumpkin soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Awesome smell”*
**Ease Of Cleaning**4%
*“Cleaning function is great”*
**Soft Feel**4%
*“skin remains soft”*
**Quality-Overall**4%
*“Love the quality”*
**Value For Money**4%
*“Price is reasonable”*
**Moist/Dry**2%
*“Very moisturizing”*
**Cleansing**2%
*“The soap does clean well”*
**Lather**2%
*“Lathers well and easy to rinse off”*
**Ease Of Use**1%
*“Simple to use”*
**Advertised Vs Actual Product**1%
*“exactly as pictured purchased as a gift”*
### **What buyers complain about **
**Smell**69%
*“Weird smell”*
**Moist/Dry**2%
*“Odd small and not very moisturizing”*
**Ease Of Cleaning**1%
*“Not a good deep cleaner”*
**Thickness**1%
*“The soap comes out thick”*
**Leak-Proof**1%
*“Bottles leaked in shipping also”*
**Adhesion/Stickiness**1%
*“It is a little sticky to me though”*
**Lather**1%
*“doesnt lather well”*
**Dilute/Watery**1%
*“product is watery”*
**Spray/Flow**1%
*“DEFECTIVE SPRAY NOZZLE”*
**Quality-Overall**1%
*“not very nice”*
### **Top return reasons **
**Smell**67%
**Leak-Proof**15%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Value For Money**2%
**Functionality-Overall**1%
**Product Condition**1%
**Moist/Dry**1%
**Ease Of Use**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is pumpkin soap profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 29 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pumpkin soap niche?**
- 13 brands and 225 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in pumpkin soap?**
- Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Cleaning. The return rate is 0.4%.
- **When does demand for pumpkin soap peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 22.1× the quietest.
- **What does it cost to enter the pumpkin soap niche?**
- Listings span $2.94–$27.76; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 1,898 reviews — the moat a new listing must climb.
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