---
title: "Pumpkin Pie Chapstick — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pumpkin-pie-chapstick"
last_updated: "2026-08-05T23:46:33.269Z"
locale: en
meta:
description: "Niche score 26/100 · $38K/yr market · 166K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $38K/yr market · 166K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Pie Chapstick — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin pie chapstick**
**Skip it**
Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 7Conversion 30Competition 24Returns 98Price range 21Avg price 30Brand share 15Review moat 22Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.65**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,882.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.03–$17.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$38K**
$38K/yr · 166K searches
**Growth**
**Bad****-35.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pumpkin pie chapstick is a $38K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin pie chapstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,438**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **44%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**3%**
- Burt's Bees74% - ChapStick9% - HCKLM5% - CHAP-ICE3% - Hempz3% - Cupoita3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pumpkin-pie-chapstick/trend)
## **Top pumpkin pie chapstick search terms**
- **mini burts bee lip balm**29K/yr-49.6%3.0% conv. - **burts bees mini lip balm**25K/yr-56.3%3.8% conv. - **mini burts bees**13K/yr-43.2%3.0% conv. - **fall lip balm**25K/yr+147.7%0.1% conv. - **pumpkin lip balm**15K/yr+91.4%0.4% conv. - **mini burts bees lip balm**5K/yr-25.7%2.5% conv. - **burts bees lip balm mini**7K/yr-60.1%2.6% conv. - **fall chapstick**15K/yr+411.5%0.8% conv. - **burts bees minis**6K/yr-70.1%4.2% conv. - **pumpkin spice lip balm**10K/yr+88.6%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pumpkin-pie-chapstick/search-terms)
## **Top pumpkin pie chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$11K40%$15K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Feeling Witchy Halloween Minis Classic Beeswax and Red Dahlia Tinted Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 Oz. (Package May Vary)**Burt's Bees**$13.19**5.0★9 rev](https://www.amazon.com/dp/B0DY34RMP5) [2**Burts Bees Burts Lil Boos Halloween Minis Beeswax Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 oz. (Package May Vary)**Burt's Bees**$10.97**5.0★5 rev](https://www.amazon.com/dp/B0DY2FTCFK) [3**Burts Bees A Lil Batty Halloween Minis Hibiscus Red Dahlia and Rose Tinted Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 Oz. (Package May Vary)**Burt's Bees**$11.55**5.0★5 rev](https://www.amazon.com/dp/B0DY2XVKCN) [4**Burts Bees Holiday Minis Lip Balm Gift Set Natural Origin Lip Care 2 Tubes 0.049 oz.**Burt's Bees**$4.31**4.6★41 rev](https://www.amazon.com/dp/B0F2GLTXC8) [5**Chapstick Limited Edition Pumpkin Pie (Triple Pack)**ChapStick**$4.03**4.7★1,970 rev](https://www.amazon.com/dp/B08FF64YQC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eos Limited Edition 24H Moisture Mini Super Balm Amalfi Sunset - Hydrating Moisturizing Lip Treatment For Dry Lips Travel Size Shea Butter Cruelty-Free 0.169 fl oz 3-Pack**eos**$10.10**281 rev4mo ago](https://www.amazon.com/dp/B0G7MJP982) [**Burts Bees Bee My Friend Original Lip Balm Minis 3pk 1 EA**Burt's Bees**$9.13**4 rev9mo ago](https://www.amazon.com/dp/B0FTBSBLWC) [**Hempz Spiced Pumpkin Pie Lip Balm Nourishing Lip Care Limited Edition Gloss .44 fl.oz.**Hempz**$6.91**87 rev11mo ago](https://www.amazon.com/dp/B0FL1HRMVN) [**Mini Lip Balm 25 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Christmas Gifts Party Favors Gift Bags and Small Gifts-13 Flavors**HCKLM**$6.88**465 rev1y ago](https://www.amazon.com/dp/B0FGPWZS9W) [**6 Pcs Keychain Cap - Chapstick Holder For Burts Bees & Lip Smacker Lip Balm Chapstick and Lip Balm Keychain Holder Burts Bees Keychain Replacement Cap Keyring Included (Cap Only)**Cupoita**$6.95**46 rev1y ago](https://www.amazon.com/dp/B0FBWGZGJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**eos Limited Edition 24H Moisture Mini Super Balm Amalfi Sunset - Hydrating Moisturizing Lip Treatment For Dry Lips Travel Size Shea Butter Cruelty-Free 0.169 fl oz 3-Pack**eos**$10.10**4.5★**▲ 614%**](https://www.amazon.com/dp/B0G7MJP982) [**Burts Bees Feeling Witchy Halloween Minis Classic Beeswax and Red Dahlia Tinted Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 Oz. (Package May Vary)**Burt's Bees**$13.19**5.0★**▲ 452%**](https://www.amazon.com/dp/B0DY34RMP5) [**Burts Bees A Lil Batty Halloween Minis Hibiscus Red Dahlia and Rose Tinted Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 Oz. (Package May Vary)**Burt's Bees**$11.55**5.0★**▲ 257%**](https://www.amazon.com/dp/B0DY2XVKCN) [**Burts Bees Burts Lil Boos Halloween Minis Beeswax Lip Balm Gift Set 100% Natural Origin Lip Care 3 Tubes 0.049 oz. (Package May Vary)**Burt's Bees**$10.97**5.0★**▲ 119%**](https://www.amazon.com/dp/B0DY2FTCFK) [**Burts Bees Bee My Friend Original Lip Balm Minis 3pk 1 EA**Burt's Bees**$9.13**4.7★**▲ 28%**](https://www.amazon.com/dp/B0FTBSBLWC)
**~~View all trending →~~**
## **What buyers say about pumpkin pie chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“Long lasting moisturizer”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**11%
*“Great Value”*
**Smell**9%
*“The scents are nicely subtle”*
**Gifting Purpose**9%
*“Good for gifting”*
**Soft Feel**9%
*“Its so soft”*
**Size-Overall**5%
*“Great fit”*
**Ease Of Use**3%
*“easy to use”*
**Adhesion/Stickiness**2%
*“it applies smoothly without being overly sticky”*
**Texture/Consistency-Overall**2%
*“The texture is incredibly creamy”*
### **What buyers complain about **
**Size-Overall**15%
*“Doesn't fit perfectly”*
**Moist/Dry**12%
*“Seems a bit dry as if it was an old product”*
**Smell**9%
*“Its the horrible smell”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Quality-Overall**5%
*“I'd say there's a major quality control issue there”*
**Value For Money**3%
*“price too high”*
**Functionality-Overall**3%
*“Doesn't work”*
**Sensitivity-Overall**3%
*“Burning Lips”*
**Allergies**3%
*“Am I allergic to something in it”*
**Ingredients-Overall**3%
*“I also think these balms have way too many unnecessary ingredients”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**16%
**Value For Money**12%
**Smell**10%
**Moist/Dry**6%
**Defective Material/Parts**5%
**Product Condition**4%
**Ingredients-Overall**3%
**Leak-Proof**3%
**Functionality-Overall**3%
## **Common questions**
- **Is pumpkin pie chapstick profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (26/100).
- **How competitive is the pumpkin pie chapstick niche?**
- 8 brands and 91 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in pumpkin pie chapstick?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Smell. The return rate is 0.5%.
- **When does demand for pumpkin pie chapstick peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the pumpkin pie chapstick niche?**
- Listings span $4.03–$17.91; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 8,883 reviews — the moat a new listing must climb.
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