---
title: "Pumpkin Perfume — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pumpkin-perfume"
last_updated: "2026-08-10T21:09:18.167Z"
locale: en
meta:
description: "Niche score 41/100 · $95K/yr market · 58K searches/yr · $30.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $95K/yr market · 58K searches/yr · $30.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Perfume — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 15Conversion 61Competition 2Returns 100Price range 95Avg price 95Brand share 0Review moat 85Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.83**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.59–$36.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****303**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$95K**
$95K/yr · 58K searches
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****98%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin perfume is a $95K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin perfume market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$77K–$92K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#1,295**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**98%**
Top 20: 100%
**Open market**
**0%**
- Le Monde Gourmand64% - Tru Fragrance Beauty27% - Tru Fragrance7% - AROMA CONCEPTS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pumpkin-perfume/trend)
## **Top pumpkin perfume search terms**
- **chai eclair perfume**17K/yr-12.6%4.1% conv. - **chai perfume**14K/yr-13.3%2.5% conv. - **chai epice perfume**15K/yr-33.5%6.3% conv. - **chai epice**5K/yr-20.6%7.8% conv. - **chai espice parfum**3K/yr-1.2%9.7% conv. - **chai spice perfume**3K/yr-21.8%6.3% conv. - **chai eclair**3K/yr-31.1%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pumpkin-perfume/search-terms)
## **Top pumpkin perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Le Monde Gourmand Chai pic Spray Eau de Parfum with Woody Spicy Warm Perfume Notes - 1 fl oz (30 ml)**Le Monde Gourmand**$24.59**4.3★1,066 rev](https://www.amazon.com/dp/B08X6JVBMY) [2**Tru Fragrance Gourmand Chai Eclair Hair & Body Mist 3.4 oz**Tru Fragrance Beauty**$36.08**4.8★111 rev](https://www.amazon.com/dp/B0CVDBK8SP) [3**Le Monde Gourmand Le Jumbo Chai pic Eau de Parfum - 2.5 fl oz (75 ml) - Woody Spicy Warm Perfume Notes**Le Monde Gourmand**$36.09**4.6★205 rev](https://www.amazon.com/dp/B0BHKCYS9F) [4**Le Monde Gourmand Chai pic Perfumed Body Oil for Women Violet Fig Muguet Musk & Blonde Woods Chai Scent Vegan & Cruelty Free 4 fl oz (118 ml)**Le Monde Gourmand**$27.92**4.4★406 rev](https://www.amazon.com/dp/B0FJ2WYGJ1) [5**Tru Fragrance Gourmand Chai Eclair Eau de Parfum 1 oz**Tru Fragrance**$26.84**4.9★25 rev](https://www.amazon.com/dp/B0DPZ4DXGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AROMA CONCEPTS Chai Cafe EDP Perfume Fragrance 100ml (3.4 Fl Oz) Unisex**AROMA CONCEPTS**$33.46**5 rev2mo ago](https://www.amazon.com/dp/B0GYPMCSGJ) [**Le Monde Gourmand Chai pic Perfumed Body Oil for Women Violet Fig Muguet Musk & Blonde Woods Chai Scent Vegan & Cruelty Free 4 fl oz (118 ml)**Le Monde Gourmand**$27.92**406 rev11mo ago](https://www.amazon.com/dp/B0FJ2WYGJ1) [**Tru Fragrance Gourmand Chai Eclair Eau de Parfum 1 oz**Tru Fragrance**$26.84**25 rev1y ago](https://www.amazon.com/dp/B0DPZ4DXGD) [**Tru Fragrance Gourmand Chai Eclair Hair & Body Mist 3.4 oz**Tru Fragrance Beauty**$36.08**111 rev2y ago](https://www.amazon.com/dp/B0CVDBK8SP) [**Le Monde Gourmand Le Jumbo Chai pic Eau de Parfum - 2.5 fl oz (75 ml) - Woody Spicy Warm Perfume Notes**Le Monde Gourmand**$36.09**205 rev3y ago](https://www.amazon.com/dp/B0BHKCYS9F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AROMA CONCEPTS Chai Cafe EDP Perfume Fragrance 100ml (3.4 Fl Oz) Unisex**AROMA CONCEPTS**$33.46**3.5★**▲ 596%**](https://www.amazon.com/dp/B0GYPMCSGJ) [**Le Monde Gourmand Le Jumbo Chai pic Eau de Parfum - 2.5 fl oz (75 ml) - Woody Spicy Warm Perfume Notes**Le Monde Gourmand**$36.09**4.6★**▲ 40%**](https://www.amazon.com/dp/B0BHKCYS9F) [**Tru Fragrance Gourmand Chai Eclair Hair & Body Mist 3.4 oz**Tru Fragrance Beauty**$36.08**4.8★**▲ 11%**](https://www.amazon.com/dp/B0CVDBK8SP) [**Le Monde Gourmand Chai pic Perfumed Body Oil for Women Violet Fig Muguet Musk & Blonde Woods Chai Scent Vegan & Cruelty Free 4 fl oz (118 ml)**Le Monde Gourmand**$27.92**4.4★**— 5%**](https://www.amazon.com/dp/B0FJ2WYGJ1) [**Le Monde Gourmand Chai pic Spray Eau de Parfum with Woody Spicy Warm Perfume Notes - 1 fl oz (30 ml)**Le Monde Gourmand**$24.59**4.3★**▼ 16%**](https://www.amazon.com/dp/B08X6JVBMY)
**~~View all trending →~~**
## **What buyers say about pumpkin perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Soft scent”*
**Value For Money**7%
*“The value for the price is excellent”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Gifting Purpose**2%
*“But it would make a good gift if you want something on the cheaper end”*
**Durability**1%
*“Long lasting”*
**Size-Overall**1%
*“Perfect Bottle size”*
**Texture/Consistency-Overall**1%
*“the texture is amazing”*
**Quality-Overall**1%
*“Quality perfume for a reasonable price”*
**Soft Feel**1%
*“give it a smoother”*
**Comfort-Overall**1%
*“making it feel both comforting and slightly elevated”*
### **What buyers complain about **
**Smell**45%
*“Poor quality, smells cheap”*
**Durability**18%
*“they do not last past 15 minutes”*
**Value For Money**7%
*“Not worth the money”*
**Quality-Overall**3%
*“Poor quality, smells cheap”*
**Strength**3%
*“it was weak”*
**Advertised Vs Actual Product**2%
*“not as advertised”*
**Size-Overall**2%
*“Larger bottle than other luxury brands”*
**Adhesion/Stickiness**2%
*“Difficulty sticking to the skin or to clothes very well”*
**Leak-Proof**2%
*“My bottle was leaking”*
### **Top return reasons **
**Motor Power**40%
**Leak-Proof**20%
**Smell**20%
**Advertised Vs Actual Product**20%
## **Common questions**
- **Is pumpkin perfume profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pumpkin perfume niche?**
- 4 brands and 31 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pumpkin perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for pumpkin perfume peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the pumpkin perfume niche?**
- Listings span $24.59–$36.09; the average listing price is $30.83 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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