---
title: "Trend — pumpkin lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pumpkin-lotion/trend"
last_updated: "2026-08-10T23:13:21.352Z"
locale: en
meta:
  description: "Niche score 52/100 · $80K/yr market · 173K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $80K/yr market · 173K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pumpkin lotion - Flapen"
---

# **pumpkin lotion**

**Worth a look**

Shows demand growing +102.2% this quarter, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 20Growth 92Conversion 42Competition 43Returns 89Price range 60Avg price 67Brand share 9Review moat 73Quality gap 47

**Growth**

**Great****+102.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****583.95**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$14.00**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.50–$32.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$80K**

$80K/yr · 173K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend